How to Segment Your Contacts on LinkedIn: A Comprehensive Guide

Segments

31 May 2024  •   5 minutes read

Author: Admin

These are some reasons why it will pay you to segment your linked in connections; it will enhance your connect get better as per how you are able to save especial types of folks for especial messages. This create a latest feature of tools enables users to create more sophisticated and specifically demarcated sub-groups from one’s connection as well as that of the team members based on the organization and position. This depends on use of contacts one can copy that will create segment and how these segment can be used during a campaign.

Define Your Segmentation Criteria

When switching to the segmentation stage, it would be valuable to understand how contacts that have been mentioned above should be grouped based on the contact categorization criteria mentioned earlier. Some of the general choices that individuals may consider are the sector of operation, the role one serves in the organization, region, type of relationship and the extent of involvement. The classification that you use for segmentation should be aligned with your networking pursuit and goals, so that you are able to be efficient while categorizing your contacts.

Why Segmentation Matters?

This feature enables you and your team to group your within LinkedIn based on certain parameters in order to better communicate with them. Benefits include:

Improved Engagement: It can be as simple as writing – hi John, hoping you are doing well or calling John by his name when you text him, hi John how can I help you today, will make him respond enthusiastically than writing to a blank number hi how can I assist you.

Efficient Outreach: Sends out campaign directly and specifically to the groups of audience that would be most likely interested in it, which doubles up the effectiveness in terms of time.

Enhanced Strategy: Networks can be understood as having one of two forms: a homogeneous structure, in which the relationships within the network are fairly unified, or a heterogeneous structure, where there is greater variation in the nature of the relationships of the members of the network to each other.

Accessing the Segmentation Feature in LiProspect

LiProspect Segmentation Feature is a very flexible tool for recipients segmentation and, to access the feature, the user needs to take the following steps:

To start segmenting your contacts with LiProspect, follow these steps: To start segmenting your contacts with LiProspect, follow these steps:

Login to LiProspect: Navigate to LiProspect and sing in with your login information.

Navigate to Segmentation: On the left hand side of the page you will be navigated, click on ‘My Connection’ sub-menu item. From here, you can begin creating and publishing segments whether through predefined templates or with a blank slate.

Creating Segments

Segmenting Your Own Connections: A. Segmenting Your Own Connections:

Select ‘My Connections’: You will note the ‘Add New Segment’ button which would let you create segments using your personal or team’s connections from LinkedIn.

Apply Filters: Examples of using criteria of company or designation hierarchy are shown in the screen shots below.

Create Segment: It is recommended to save the contacts that matched the search criteria as a segment for more focused communication.

Segmenting Team Connections:

Select ‘Team Connections’: Optionally, it lets you create segments consisting of contacts you and/or your teammates are connected with.

Apply Filters: Choose your team members’ contacts that you wish to add in the segment. As a result, it becomes important to filter those connections, and a good method to do so is by using the company or designation filters.

Create Segment: By grouping all the contacts from the various levels, save the filtered contacts into a new segment using your team’s collective connection.

LinkedIn’s Advanced Search Filters In LinkedIn:

LinkedIn has several options of improving its search function that is valuable when categorizing contacts. To refine your search, you can use parameters like location, industry, and company size or keyword, job title, skills, and experience, and many others. These are some segmentation filters through which you can search for particular contacts and move them over to the right list or tag.

Enriching Contact Data

Individual Enrichment:

Looking at a chosen contact within your segment will open the contact record that will let you manage and edit the contact information, including, but not limited to, e-mail addresses, phone numbers, and other data.

Bulk Enrichment:

To save time and avoid typing the same information for all the updated contacts in a segment, use an operator to enrich several contacts in one click, so the data you have is up-to-date and detailed.

Running Targeted Campaigns

With your segments created and enriched, you can now run highly targeted campaigns:

  • Set Up a Campaign: Go to the ‘Campaigns’ section and select the type of campaign you wish to run.
  • Select Your Segment: Choose the segment you’ve created from the list.
  • Customize Messages: Personalize your outreach messages to align with the specific interests and needs of the segment, enhancing engagement.

Benefits of Using LiProspect’s Segmentation

  • Precision Targeting: Reach the right audience with customized messages that address their specific needs and interests.
  • Increased Engagement: Higher response rates from more relevant and personalized communication.
  • Efficient Management: Streamline your outreach process by organizing contacts into manageable and strategic segments.

Measure and Analyze Your Results

Track the effectiveness of your segmentation efforts by monitoring key metrics such as engagement rates, response rates, and conversion rates. Analyze which segments are most responsive to your outreach efforts and adjust your strategies accordingly. Experiment with different messaging approaches and content formats to optimize your results over time.

Conclusion

LiProspect’s segmentation feature allows you to organize and target your LinkedIn contacts more effectively. By creating segments based on company and designation, and enriching contact data, you can run more efficient and successful campaigns. Start leveraging this powerful tool today to enhance your LinkedIn networking and outreach efforts.

Get Started with LiProspect Today!

FAQS:

Why is segmenting contacts important on LinkedIn?

Segmentation helps you organize your linkedin contacts based on specific criteria, allowing for more targeted and personalized interactions. It enables you to tailor your messaging and content to different audience segments, ultimately improving engagement and relationship-building on the platform.

How do I segment my contacts on LinkedIn?

You can segment your linkedin contacts using various methods, including tagging, advanced search filters, and manual categorization. Tags allow you to label contacts based on criteria such as industry, job function, or relationship status, while advanced search filters help you narrow down your contacts based on specific parameters.

What criteria should I use for segmenting my contacts?

The criteria for segmenting your linkedin contacts depend on your networking goals and preferences. Common segmentation criteria include industry, job title, geographic location, relationship strength, engagement level, and potential value to your network.

How often should I review and update my segments?

It’s advisable to review and update your segments regularly to ensure they remain relevant and effective. As your network evolves and new connections are made, adjust your segmentation criteria accordingly to reflect changes in your professional relationships.

Can I message segmented contacts in bulk on LinkedIn?

While LinkedIn does not offer a direct feature for bulk messaging segmented contacts, you can use tagging and filtering options to identify specific groups of contacts and send targeted messages to them. However, it’s essential to personalize your messages and avoid spam-like behavior to maintain the integrity of your network.

How can I measure the effectiveness of my segmentation efforts?

You can measure the effectiveness of your segmentation efforts by tracking key metrics such as engagement rates, response rates, and conversion rates for different segments. Analyzing these metrics will help you identify which segments are most responsive to your outreach efforts and refine your strategies accordingly.

Are there any best practices for segmenting contacts on LinkedIn?

Best practices for segmenting LinkedIn contacts  include defining clear segmentation criteria, utilizing LinkedIn’s tagging and filtering features effectively, personalizing your interactions with segmented contacts, and fostering genuine relationships based on mutual interests and objectives. Regularly review and update your segments to ensure they align with your networking goals.

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