How to track and analyze the performance of your LinkedIn URL shortener

liprospect

26 Sep 2023  •   4 minutes read

Author: Admin

Introduction

LinkedIn is a powerful platform for professionals to connect, network, and showcase their skills and experiences. One important aspect of your LinkedIn profile is your URL, which serves as a unique identifier for your profile. By default, LinkedIn assigns a random combination of numbers and letters as your URL. However, you have the option to customize it to make it more memorable and professional.

How to Get Your LinkedIn URL

To get your LinkedIn URL, follow these steps:

  1. Log in to your LinkedIn account.
  2. Click on your profile picture or the “Me” icon in the top right corner of the page.
  3. Select “View profile” from the dropdown menu.
  4. In the URL section, you will find your LinkedIn URL. It will be a combination of your name and some numbers or letters.

How to Change Your LinkedIn URL

If you want to change your LinkedIn URL to make it more personalized or professional, follow these steps:

  1. Log in to your LinkedIn account.
  2. Click on your profile picture or the “Me” icon in the top right corner of the page.
  3. Select “View profile” from the dropdown menu.
  4. In the URL section, click on the “Edit public profile & URL” link.
  5. Under the “Edit your custom URL” section, enter your desired URL. Keep in mind that the URL must be unique and can only contain letters, numbers, or hyphens.
  6. Click on the “Save” button to save your changes.

How to Copy Your LinkedIn URL

If you need to copy your LinkedIn URL to share it with others, follow these steps:

  1. Log in to your LinkedIn account.
  2. Click on your profile picture or the “Me” icon in the top right corner of the page.
  3. Select “View profile” from the dropdown menu.
  4. In the URL section, right-click on your LinkedIn URL and select “Copy” from the dropdown menu.

How to Share Your LinkedIn URL

There are several ways you can share your LinkedIn URL:

  • Include it in your email signature.
  • Add it to your business cards.
  • Include it in your resume or CV.
  • Share it on other social media platforms.
  • Include it in your online portfolio or personal website.

LinkedIn URL Shortener

LinkedIn also provides a URL shortener feature, which allows you to create a shorter and more concise URL for your LinkedIn profile. This can be useful when sharing your profile on platforms with character limits, such as Twitter. To use the LinkedIn URL shortener, follow these steps:

  1. Log in to your LinkedIn account.
  2. Click on your profile picture or the “Me” icon in the top right corner of the page.
  3. Select “View profile” from the dropdown menu.
  4. In the URL section, click on the “Edit public profile & URL” link.
  5. Under the “Edit your custom URL” section, you will find the option to create a short URL.
  6. Click on the “Create shorter URL” button.
  7. You will see a preview of your new short URL. Click on the “Copy” button to copy it to your clipboard.

Tracking and Analyzing LinkedIn URL Performance

Once you have your LinkedIn URL and have customized it or created a short URL, it’s important to track and analyze its performance. This will help you understand how effective your LinkedIn profile is in terms of generating views, clicks, and engagement. Here are some ways to track and analyze your LinkedIn URL performance:

1. LinkedIn Analytics

LinkedIn provides analytics tools that allow you to track the performance of your LinkedIn profile. To access LinkedIn analytics, follow these steps:

  1. Log in to your LinkedIn account.
  2. Click on your profile picture or the “Me” icon in the top right corner of the page.
  3. Select “View profile” from the dropdown menu.
  4. In the top section of your profile, click on the “View dashboard” button.
  5. You will be redirected to your LinkedIn analytics dashboard, where you can view insights about your profile’s performance.

LinkedIn analytics provide information such as profile views, post views, and engagement metrics. You can use this data to identify trends, understand your audience, and optimize your profile for better performance.

2. URL Tracking Parameters

Another way to track the performance of your LinkedIn URL is by using URL tracking parameters. These are additional tags that you can add to your URL to capture specific information about the source of the traffic. Here are some commonly used URL tracking parameters:

  • utm_source: the source of the traffic (e.g., LinkedIn)
  • utm_medium: the medium of the traffic (e.g., social)
  • utm_campaign: the name of the campaign or promotion
  • utm_term: the keywords associated with the link
  • utm_content: additional information about the link

By adding these parameters to your LinkedIn URL, you can track the performance of your profile in Google Analytics or other web analytics tools. This will give you insights into the effectiveness of your LinkedIn marketing efforts and help you optimize your profile for better results.

3. Link Shortener Analytics

If you used the LinkedIn URL shortener to create a shorter URL for your profile, you can also track its performance using the analytics provided by the link shortener service. There are many link shortener services available, such as Bitly, Rebrandly, and TinyURL, that offer analytics features.

These analytics tools provide information such as the number of clicks, geographic location of the clicks, and the referring sources. By analyzing this data, you can gain insights into the effectiveness of your LinkedIn profile and make data-driven decisions to improve its performance.

4. A/B Testing

To further optimize your LinkedIn profile and improve its performance, you can conduct A/B testing. This involves creating multiple variations of your profile and testing them to see which one performs better.

For example, you can create two versions of your profile with different headlines, summaries, or profile pictures. Then, track the performance of each version using the methods mentioned above. By analyzing the data, you can identify the elements that resonate better with your audience and make adjustments accordingly.

Conclusion

Tracking and analyzing the performance of your LinkedIn URL is crucial for optimizing your profile and increasing visibility. By using LinkedIn analytics, URL tracking parameters, link shortener analytics, and conducting A/B testing, you can gain valuable insights into your profile’s performance and make data-driven decisions to improve it. Remember to regularly monitor your analytics and make adjustments as needed to maximize the impact of your LinkedIn profile.

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