How to track the performance of your LinkedIn page URL using analytics

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26 Sep 2023  •   5 minutes read

Author: Admin

LinkedIn is a powerful platform for professionals to connect, network, and showcase their skills and experience. With millions of users worldwide, it’s important to track the performance of your LinkedIn page URL to ensure you are reaching your target audience and maximizing your online presence. In this article, we will explore how to track the performance of your LinkedIn page URL using analytics.

What is a LinkedIn URL?

A LinkedIn URL, also known as a LinkedIn profile link or LinkedIn custom URL, is a unique web address that directs users to your LinkedIn profile. It typically follows the format “linkedin.com/in/yourname” or “linkedin.com/company/companyname” for personal and company profiles, respectively. Your LinkedIn URL is an essential part of your online professional identity and can be used to share your profile with others.

How to Get Your LinkedIn URL

To find your LinkedIn URL, follow these steps:

  1. Log in to your LinkedIn account.
  2. Click on your profile picture in the top right corner of the screen.
  3. Select “View Profile” from the dropdown menu.
  4. On your profile page, look for the URL below your profile picture and headline.
  5. Click on the “Edit public profile & URL” button next to your URL.
  6. In the right-hand sidebar, you will see your public profile URL. This is your LinkedIn URL.

Once you have obtained your LinkedIn URL, you can copy and share it with others via email, social media, or on your business card to promote your professional profile.

How to Change Your LinkedIn URL

If you want to customize your LinkedIn URL to make it more personalized or easier to remember, you can follow these steps:

  1. Log in to your LinkedIn account.
  2. Click on your profile picture in the top right corner of the screen.
  3. Select “View Profile” from the dropdown menu.
  4. On your profile page, look for the URL below your profile picture and headline.
  5. Click on the “Edit public profile & URL” button next to your URL.
  6. In the right-hand sidebar, click on the pencil icon next to your public profile URL.
  7. Enter your desired custom URL in the text field. LinkedIn will automatically check if it’s available.
  8. Click on the “Save” button to apply the changes.

Keep in mind that once you have customized your LinkedIn URL, it cannot be changed again. Choose a URL that represents your professional identity and is easy for others to remember.

How to Track the Performance of Your LinkedIn URL

Tracking the performance of your LinkedIn URL is essential to understand how well your profile is performing, who is visiting your page, and how people are interacting with your content. LinkedIn provides analytics tools to help you gain insights into your profile’s performance. Here’s how you can track the performance of your LinkedIn URL:

LinkedIn Analytics

LinkedIn Analytics is a powerful tool that provides valuable data about your profile’s performance. It offers insights into your audience, engagement, and content performance. To access LinkedIn Analytics, follow these steps:

  1. Log in to your LinkedIn account.
  2. Click on your profile picture in the top right corner of the screen.
  3. Select “View Profile” from the dropdown menu.
  4. Scroll down to the “Dashboard” section on your profile page.
  5. Click on the “Analytics” tab.

LinkedIn Analytics provides various metrics and data points to help you track the performance of your LinkedIn URL. Let’s explore some of the key features and metrics:

Audience Insights

The “Audience” tab in LinkedIn Analytics provides valuable insights into your profile’s audience demographics. It shows you information about your followers, including their industries, job functions, seniority, and locations. By understanding your audience demographics, you can tailor your content to better resonate with your target audience.

Engagement Metrics

The “Engagement” tab in LinkedIn Analytics displays metrics related to how people are interacting with your content. It includes data on post views, likes, comments, and shares. You can use this information to gauge the effectiveness of your content and make improvements to increase engagement.

Content Performance

The “Content” tab in LinkedIn Analytics provides insights into the performance of your individual posts and articles. It shows you the number of views, likes, comments, and shares for each piece of content. By analyzing the performance of your content, you can identify what resonates with your audience and create more successful posts in the future.

LinkedIn URL Shortener

LinkedIn also offers a URL shortener tool that allows you to create customized short URLs for your LinkedIn profile or specific posts. To use the LinkedIn URL shortener, follow these steps:

  1. Log in to your LinkedIn account.
  2. Click on your profile picture in the top right corner of the screen.
  3. Select “View Profile” from the dropdown menu.
  4. On your profile page, look for the URL below your profile picture and headline.
  5. Click on the “Edit public profile & URL” button next to your URL.
  6. In the right-hand sidebar, click on the “URL shortener” link.
  7. Enter your desired custom URL in the text field.
  8. Click on the “Shorten” button to generate your custom short URL.

The LinkedIn URL shortener is a useful tool for creating concise and memorable URLs that are easy to share. You can use these short URLs in your marketing materials, email signatures, or social media posts to drive traffic to your LinkedIn profile.

LinkedIn Page Analytics

If you have a LinkedIn company page, you can also track the performance of your LinkedIn page URL using LinkedIn Page Analytics. This feature provides insights into your page’s followers, reach, engagement, and visitor demographics. To access LinkedIn Page Analytics, follow these steps:

  1. Log in to your LinkedIn account.
  2. Click on the “Work” icon in the top right corner of the screen.
  3. Select “Admin Tools” from the dropdown menu.
  4. Click on “Analytics” in the left-hand sidebar.
  5. Choose your company page from the dropdown menu at the top of the page.

LinkedIn Page Analytics offers similar metrics to LinkedIn Analytics for personal profiles, allowing you to track the performance of your LinkedIn page URL and optimize your company’s online presence.

LinkedIn URL Optimization Tips

Now that you know how to track the performance of your LinkedIn URL, here are some optimization tips to enhance your profile’s visibility and engagement:

  1. Customize your URL: Use a personalized LinkedIn URL that includes your name or your company’s name to make it more memorable and professional.
  2. Include keywords: Incorporate relevant keywords in your LinkedIn URL, headline, and summary to improve your profile’s searchability.
  3. Promote your LinkedIn URL: Share your LinkedIn URL on your website, blog, email signature, and other social media platforms to increase visibility and attract more connections.
  4. Create engaging content: Publish articles, share industry insights, and participate in discussions to showcase your expertise and engage with your network.
  5. Interact with others: Like, comment, and share other people’s posts to build relationships and increase your visibility within your industry.
  6. Monitor your analytics: Regularly review your LinkedIn Analytics and LinkedIn Page Analytics to track your profile’s performance and make data-driven improvements.

By following these optimization tips and leveraging the power of LinkedIn Analytics, you can effectively track the performance of your LinkedIn URL and enhance your online professional presence.

In conclusion, tracking the performance of your LinkedIn page URL is crucial for understanding your audience, optimizing your content, and maximizing your online presence. With LinkedIn Analytics and LinkedIn Page Analytics, you can gain valuable insights into your profile’s performance and make data-driven improvements to enhance your professional brand. Start tracking your LinkedIn URL today and unlock the full potential of your online networking and career development.

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