How to update and change your LinkedIn URL as your career evolves

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26 Sep 2023  •   5 minutes read

Author: Admin

How to Customize and Update Your LinkedIn URL as Your Career Evolves

A LinkedIn URL is a unique web address that directs users to your LinkedIn profile. It is an essential part of your online professional presence and can be shared on your resume, business cards, and other networking materials. By customizing and updating your LinkedIn URL, you can make it more professional, memorable, and reflective of your personal brand as your career evolves.

What is a LinkedIn URL?

A LinkedIn URL, also known as a LinkedIn profile link or LinkedIn web address, is the specific web address that leads to your LinkedIn profile. It is a combination of the LinkedIn domain and a string of characters that uniquely identifies your profile.

By default, LinkedIn assigns a random string of numbers and letters as your profile URL, which can be difficult to remember and not very professional. However, you have the option to customize and personalize your LinkedIn URL to make it more professional and representative of your personal brand.

How to Get Your LinkedIn URL

If you don’t already have a LinkedIn URL or don’t know how to find it, follow these steps:

  1. Sign in to your LinkedIn account.
  2. Click on your profile picture or the “Me” icon in the top right corner of the LinkedIn homepage.
  3. Select “View profile” from the dropdown menu.
  4. On your profile page, click on the “Edit public profile & URL” button on the right-hand side.
  5. Under the “Edit URL” section on the right-hand side, you’ll find your current LinkedIn URL.

Copy your LinkedIn URL and keep it somewhere easily accessible as you’ll need it to update and customize your URL.

How to Change Your LinkedIn URL

If you’re ready to change your LinkedIn URL to something more professional and memorable, follow these steps:

  1. Sign in to your LinkedIn account.
  2. Click on your profile picture or the “Me” icon in the top right corner of the LinkedIn homepage.
  3. Select “View profile” from the dropdown menu.
  4. On your profile page, click on the “Edit public profile & URL” button on the right-hand side.
  5. Under the “Edit URL” section on the right-hand side, click on the “Edit” button.
  6. In the “Edit URL” window, delete the current URL and enter your desired URL.
  7. LinkedIn will automatically check the availability of the URL. If it’s available, a green checkmark will appear, indicating that you can use it.
  8. Click on the “Save” button to save your new LinkedIn URL.

It’s important to note that once you change your LinkedIn URL, the old URL will no longer work. Make sure to update any existing links or references to your LinkedIn profile to avoid broken links.

How to Customize Your LinkedIn URL

When customizing your LinkedIn URL, it’s important to choose something that represents your personal brand and is easy to remember. Here are some tips for customizing your LinkedIn URL:

  • Use your full name or a variation of it: Using your full name or a variation of it makes it easier for people to find and recognize you on LinkedIn.
  • Avoid using numbers or special characters: Numbers and special characters can make your URL more difficult to remember and less professional.
  • Consider adding relevant keywords: If you want to optimize your LinkedIn profile for search engines, consider adding relevant keywords related to your industry or profession in your URL.
  • Keep it concise: Try to keep your LinkedIn URL short and concise. Long URLs can be harder to remember and may get cut off in certain situations.
  • Check availability: Before finalizing your custom LinkedIn URL, make sure to check its availability. LinkedIn will show a green checkmark if the URL is available, and a red cross if it’s already taken.

Remember, your LinkedIn URL is a representation of your professional brand, so choose something that aligns with your career goals and aspirations.

Where to Use Your LinkedIn URL

Once you have customized your LinkedIn URL, you can use it in various ways to promote your professional brand and enhance your online presence. Here are some common places to use your LinkedIn URL:

  • Resume: Include your LinkedIn URL on your resume in the contact information section. This allows potential employers or recruiters to easily access your LinkedIn profile for more information about your skills and experience.
  • Email signature: Add your LinkedIn URL to your email signature to provide recipients with an easy way to connect with you professionally.
  • Business cards: Include your LinkedIn URL on your business cards to give recipients the option to connect with you on LinkedIn.
  • Social media profiles: Add your LinkedIn URL to your other social media profiles, such as Twitter or Instagram, to direct your followers to your professional profile.
  • Personal website or blog: If you have a personal website or blog, include your LinkedIn URL in the contact or about section to encourage visitors to connect with you on LinkedIn.

By strategically using your customized LinkedIn URL, you can increase your visibility and make it easier for others to find and connect with you professionally.

LinkedIn URL Shortener

If you find that your LinkedIn URL is too long or doesn’t fit well in certain contexts, such as on a business card or in a tweet, you can use a URL shortener tool to create a shorter and more manageable URL. Here are some popular URL shortener tools you can use:

  • Bitly: Bitly is a popular URL shortener tool that allows you to create custom short links for your LinkedIn URL. Simply copy and paste your LinkedIn URL into Bitly, and it will generate a shorter URL that redirects to your LinkedIn profile.
  • TinyURL: TinyURL is another URL shortener tool that allows you to create short, customized URLs. Paste your LinkedIn URL into TinyURL, and it will generate a shorter URL that you can use in place of the original LinkedIn URL.
  • Google URL Shortener (goo.gl): Although Google retired its URL shortener service, you can still use previously created short links generated by goo.gl. If you have an existing goo.gl short link for your LinkedIn URL, you can continue to use it.

Using a URL shortener can make it easier to share your LinkedIn profile in situations where space is limited or when you want to make your URL more visually appealing.

LinkedIn URL Optimization

Optimizing your LinkedIn URL can help improve your visibility on LinkedIn and search engines. By incorporating relevant keywords in your LinkedIn URL, you increase the chances of your profile appearing in search results when someone searches for those keywords.

Here are some tips for optimizing your LinkedIn URL:

  • Include your full name or a variation of it in your LinkedIn URL.
  • Add relevant keywords related to your industry or profession.
  • Avoid using numbers or special characters unless they are part of your personal brand or professional identity.
  • Keep it concise and easy to remember.

Remember that while optimizing your LinkedIn URL is important, it’s just one aspect of optimizing your overall LinkedIn profile. Make sure to optimize other sections of your profile, such as your headline, summary, and experience, to maximize your visibility and attract the right audience.

LinkedIn URL Best Practices

When customizing and updating your LinkedIn URL, it’s important to keep some best practices in mind:

  • Choose a URL that aligns with your personal brand and professional goals.
  • Keep your URL professional and avoid using inappropriate or offensive terms.
  • Check the availability of your desired URL before finalizing it.
  • Update any existing links or references to your LinkedIn profile after changing your URL.
  • Regularly review and update your LinkedIn URL as your career evolves and your personal brand changes.

By following these best practices, you can ensure that your LinkedIn URL remains relevant and professional throughout your career.

Conclusion

Customizing and updating your LinkedIn URL is a crucial step in building and managing your online professional presence. By choosing a professional and memorable URL, you can make it easier for others to find and connect with you on LinkedIn. Use your customized LinkedIn URL on your resume, business cards, and other networking materials to enhance your personal brand and showcase your professional achievements. Regularly review and update your LinkedIn URL as your career evolves to ensure it accurately represents your personal brand and professional goals.

Remember, your LinkedIn URL is an important part of your online professional identity, so make it count!

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