How to update and change your personalized LinkedIn URL

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26 Sep 2023  •   5 minutes read

Author: Admin

How to Optimize and Customize Your LinkedIn URL

LinkedIn is a powerful tool for networking, job searching, and personal branding. It allows professionals to connect with others in their industry, showcase their skills and experience, and even find new job opportunities. One important aspect of your LinkedIn profile is your URL, or web address. By default, LinkedIn generates a URL for you, but it’s often long and filled with random characters. In this article, we will guide you through the process of updating and customizing your LinkedIn URL to make it more professional and memorable.

What is a LinkedIn URL?

Before we dive into the process of updating and customizing your LinkedIn URL, let’s first understand what a LinkedIn URL is. A LinkedIn URL is a unique web address that points directly to your LinkedIn profile. It is essentially the link that you can share with others to direct them to your LinkedIn profile. By default, LinkedIn assigns a random combination of numbers and letters as your URL, but you have the option to customize it to make it more personalized and professional.

How to Find Your LinkedIn URL

Before you can update or customize your LinkedIn URL, you need to know where to find it. Here’s how you can find your LinkedIn URL:

  1. Log in to your LinkedIn account.
  2. Click on your profile picture or avatar in the top right corner of the screen.
  3. From the dropdown menu, select “View profile”.
  4. On your profile page, look for the URL located below your profile picture and headline. It will start with “www.linkedin.com/in/” followed by a combination of numbers and letters.

Now that you know where to find your LinkedIn URL, let’s move on to the process of updating and customizing it.

How to Update Your LinkedIn URL

If you haven’t customized your LinkedIn URL before, chances are you have a URL that looks something like this: “www.linkedin.com/in/firstname-lastname-123456789”. This URL is not only difficult to remember, but it also doesn’t look professional. Updating your LinkedIn URL is a simple process. Here’s how you can do it:

  1. Log in to your LinkedIn account.
  2. Click on your profile picture or avatar in the top right corner of the screen.
  3. From the dropdown menu, select “View profile”.
  4. On your profile page, look for the “Edit public profile & URL” button. It is located on the right side of the screen, just below your profile picture and headline.
  5. Click on the “Edit public profile & URL” button.
  6. On the right side of the screen, you will see a section titled “Edit your custom URL”.
  7. Click on the pencil icon next to your current URL.
  8. In the text box that appears, enter your desired custom URL. Keep in mind that your custom URL must be unique, so it may take a few tries to find an available option.
  9. Once you have entered your desired custom URL, click on the “Save” button.
  10. LinkedIn will verify if your custom URL is available. If it is available, your LinkedIn URL will be updated immediately. If it is not available, LinkedIn will suggest alternative options for you to choose from.

That’s it! You have successfully updated your LinkedIn URL. Your new URL will now be displayed on your profile and can be shared with others.

How to Customize Your LinkedIn URL

Now that you know how to update your LinkedIn URL, let’s talk about customizing it. Customizing your LinkedIn URL allows you to create a personalized web address that reflects your professional brand. Here are some tips on how to customize your LinkedIn URL:

  1. Keep it simple: Choose a URL that is simple and easy to remember. Avoid using numbers or special characters if possible.
  2. Use your name: Ideally, your LinkedIn URL should include your name. This makes it easier for others to find you and remember your URL.
  3. Avoid using abbreviations: While it may be tempting to use abbreviations or acronyms in your URL, it’s best to avoid them. They can make your URL confusing and harder to remember.
  4. Consider your personal brand: If you have a personal brand or a specific area of expertise, you can include it in your URL. For example, if you are a graphic designer, you could use “linkedin.com/in/johndoe-design”. This helps to showcase your skills and attract the right audience.
  5. Check for availability: Before finalizing your custom URL, make sure it is available. LinkedIn will notify you if the URL you entered is already taken. If it is not available, try adding a middle initial or a relevant keyword to make it unique.

Remember, your LinkedIn URL is an important part of your personal brand. It should be professional, easy to remember, and reflect your expertise and interests. Take some time to think about how you want to customize your URL and choose a option that aligns with your personal brand.

How to Share Your LinkedIn URL

Once you have updated and customized your LinkedIn URL, it’s time to start sharing it with others. Here are some ways you can share your LinkedIn URL:

  1. Add it to your resume: Including your LinkedIn URL on your resume is a great way to showcase your online presence and make it easy for potential employers to find more information about you.
  2. Add it to your email signature: Add your LinkedIn URL to your email signature to make it easy for recipients to connect with you on LinkedIn.
  3. Include it on your business card: If you have business cards, consider adding your LinkedIn URL to them. This allows people you meet to easily connect with you on LinkedIn.
  4. Share it on other social media platforms: If you are active on other social media platforms, such as Twitter or Facebook, share your LinkedIn URL with your followers to encourage them to connect with you.
  5. Include it in your professional bio: If you have a professional bio on your website or blog, make sure to include your LinkedIn URL in it. This helps to establish your online presence and make it easy for readers to connect with you.
  6. Share it in networking events: When attending networking events or industry conferences, consider sharing your LinkedIn URL with other professionals you meet. This allows them to easily connect with you after the event.

By actively sharing your LinkedIn URL, you increase your visibility and make it easier for others to connect with you. It’s an important part of your personal branding strategy and can lead to new opportunities and connections.

LinkedIn URL Best Practices

Now that you know how to update, customize, and share your LinkedIn URL, let’s go over some best practices to optimize your URL:

  • Keep it professional: Your LinkedIn URL is a representation of your professional brand. Make sure it is professional and does not include any inappropriate or offensive words.
  • Make it memorable: Choose a URL that is easy to remember. This makes it easier for others to find you and increases the chances of them remembering your URL.
  • Use keywords: If possible, include relevant keywords in your LinkedIn URL. This can help with search engine optimization and make it easier for others to find you on LinkedIn.
  • Update it regularly: As your career progresses and you gain more experience and skills, consider updating your LinkedIn URL to reflect those changes. This keeps your URL up to date and ensures it accurately represents your professional brand.
  • Test it: After customizing your LinkedIn URL, test it to make sure it works properly. Click on the URL to ensure it directs you to your LinkedIn profile.

By following these best practices, you can optimize your LinkedIn URL and make it work for you. It’s a small but important step in building your online presence and personal brand.

Conclusion

Your LinkedIn URL is an important part of your personal branding strategy. By updating, customizing, and sharing your LinkedIn URL, you can increase your visibility, improve your personal branding, and make it easier for others to connect with you. Take the time to optimize your LinkedIn URL and make it work for you. It’s a small but impactful step towards building your professional network and advancing your career.

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