How to update your LinkedIn profile URL without losing connections or endorsements


26 Sep 2023  •   4 minutes read

Author: Admin

How to Update Your LinkedIn Profile URL without Losing Connections or Endorsements

LinkedIn is an essential platform for professionals to showcase their skills, experience, and expertise. It serves as a virtual resume, connecting professionals from all over the world. One crucial aspect of optimizing your LinkedIn profile is customizing your profile URL. In this article, we will guide you through the process of updating your LinkedIn profile URL without losing connections or endorsements.

Why Should You Update Your LinkedIn Profile URL?

Your LinkedIn profile URL is a unique identifier that directs people to your profile. By default, LinkedIn assigns a random combination of numbers and letters as your profile URL. However, customizing your LinkedIn profile URL can have several benefits:

  • Improved Visibility: A personalized LinkedIn profile URL is more memorable and easier to share, increasing your visibility and chances of being found by recruiters, potential clients, or employers.
  • Branding: Customizing your LinkedIn profile URL allows you to align it with your personal or professional brand, making it consistent with your other online profiles.
  • Professionalism: A personalized LinkedIn profile URL adds a touch of professionalism to your profile, showing that you are serious about your online presence and career.

How to Update Your LinkedIn Profile URL

Now that you understand the importance of updating your LinkedIn profile URL, let’s dive into the step-by-step process of how to do it without losing connections or endorsements:

Step 1: Go to Your LinkedIn Profile Settings

The first step is to log in to your LinkedIn account and navigate to your profile. Once you’re on your profile page, click on the “Me” icon in the top right corner of the screen. In the dropdown menu, select “Settings & Privacy.”

Step 2: Access the Profile Settings

In the “Settings & Privacy” menu, click on the “Privacy” tab. Then, scroll down and look for the “How others see your LinkedIn activity” section. Click on the “Edit your public profile” link.

Step 3: Customize Your Profile URL

On the right-hand side of the “Edit your public profile” page, you will find a section titled “Edit URL.” Click on the pencil icon next to your current LinkedIn profile URL. A pop-up window will appear, allowing you to edit your URL.

Step 4: Choose Your New LinkedIn Profile URL

When choosing your new LinkedIn profile URL, it’s essential to keep a few things in mind:

  • Keep It Professional: Your LinkedIn profile URL should reflect your professional identity. Avoid using nicknames or any unprofessional terms.
  • Make It Easy to Remember: Ideally, your LinkedIn profile URL should be easy to remember and share. Consider using your full name or a combination of your name and profession.
  • Avoid Hyphens or Underscores: While LinkedIn allows hyphens and underscores in profile URLs, they can make it more difficult to remember and share. Try to stick to a simple URL without any special characters.
  • Check Availability: Before finalizing your new LinkedIn profile URL, check its availability. LinkedIn will let you know if the URL you desire is already taken.

Step 5: Save Your New LinkedIn Profile URL

Once you have chosen your new LinkedIn profile URL, click on the “Save” button in the pop-up window. LinkedIn will automatically update your profile URL, and you can start using it immediately.

Tips for Updating Your LinkedIn Profile URL

While updating your LinkedIn profile URL is a straightforward process, here are a few tips to optimize your profile URL further:

1. Share Your LinkedIn Profile URL

After updating your LinkedIn profile URL, it’s essential to share it with your network and across other online platforms. This will increase your visibility and make it easier for people to find and connect with you. Consider adding your LinkedIn profile URL to your email signature, business cards, and other professional communication channels.

2. Customize Your LinkedIn Profile Background

In addition to updating your profile URL, you can further personalize your LinkedIn profile by customizing your background image. LinkedIn allows you to upload a background image that represents your professional brand or showcases your expertise. Choose an image that aligns with your industry and enhances your profile’s visual appeal.

3. Optimize Your LinkedIn Profile Headline

Your LinkedIn profile headline is one of the most prominent sections of your profile. It appears below your name and is visible in search results. Use this space to create a compelling headline that highlights your skills, experience, and value proposition. Incorporate relevant keywords to improve your profile’s visibility in LinkedIn searches.

4. Update Your LinkedIn Profile Summary

Your LinkedIn profile summary allows you to showcase your personality, achievements, and career goals. Take the time to craft a compelling summary that engages readers and provides a clear picture of who you are professionally. Use bullet points, paragraphs, and headings to structure your summary effectively.

5. Request for LinkedIn Profile Endorsements

LinkedIn profile endorsements serve as social proof of your skills and expertise. Don’t be afraid to reach out to your connections and request endorsements for specific skills. Endorsements not only enhance your profile but also increase your credibility among potential employers or clients.

6. Connect with Relevant Professionals

Building a robust network is crucial on LinkedIn. Connect with professionals in your industry, colleagues, alumni, and other individuals who can contribute to your professional growth. Engage with their content, join relevant LinkedIn groups, and participate in discussions to expand your network and visibility.

7. Regularly Update Your LinkedIn Profile

LinkedIn is not a one-time setup and forget platform. It’s essential to regularly update your profile with new achievements, projects, or certifications. This shows that you are actively involved in your profession and keeps your profile fresh and engaging.


Updating your LinkedIn profile URL is a simple yet effective way to improve your professional branding and visibility. By customizing your profile URL, you can create a memorable and professional online presence. Remember to share your new LinkedIn profile URL with your network and optimize other aspects of your profile to enhance your overall LinkedIn experience. With an updated LinkedIn profile URL, you’ll be well on your way to building a strong professional network and attracting new opportunities.

Leave a Reply

Your email address will not be published. Required fields are marked *

More interesting articles


Custom LinkedIn URL: Strong Online Presence When it comes to building a strong online presence, LinkedIn is undoubtedly one of the most powerful platforms available. With over 740 million members worldwide, it offers countless opportunities for networking, job hunting, and personal branding. However, to make the most out of your LinkedIn profile, you need to […]

26 Sep 2023


The Power of a Personalized LinkedIn URL in Building Your Professional Reputation In today’s digital age, having a strong online presence is essential for professionals in any industry. One of the most important platforms for building and maintaining your professional reputation is LinkedIn. With over 760 million users worldwide, LinkedIn provides a unique opportunity to […]

26 Sep 2023


Tips to Promote Your Customized LinkedIn URL on Social Media LinkedIn is a powerful platform for networking and professional growth. By customizing your LinkedIn URL, you can create a unique and memorable web address that reflects your personal brand. But simply having a customized LinkedIn URL isn’t enough; you also need to promote it effectively […]

26 Sep 2023

Setting up a perfect campaign only takes 5 minutes. So what are you waiting for?