How to update your LinkedIn URL after a name change or rebranding

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26 Sep 2023  •   4 minutes read

Author: Admin

How to Update Your LinkedIn URL After a Name Change or Rebranding

LinkedIn is a powerful professional networking platform that allows individuals to connect with colleagues, peers, and potential employers. Your LinkedIn profile serves as an online resume and can be a valuable tool in your career advancement. One important aspect of your LinkedIn profile is your unique URL. By default, LinkedIn assigns you a generic URL that includes a combination of numbers and letters. However, you have the option to customize your LinkedIn URL to make it more professional, memorable, and reflective of your personal brand.

Why Customize Your LinkedIn URL?

Customizing your LinkedIn URL offers several benefits:

  • Professionalism: A customized LinkedIn URL looks more professional and demonstrates that you take your online presence seriously.
  • Memorability: A customized LinkedIn URL is easier to remember and share with others.
  • Personal Branding: A customized LinkedIn URL can reflect your personal brand or area of expertise.
  • Search Engine Optimization (SEO): A customized LinkedIn URL can improve your visibility in search engine results.

How to Customize Your LinkedIn URL

Follow these steps to customize your LinkedIn URL:

  1. Sign in to your LinkedIn account and navigate to your profile page.
  2. Click on the “Me” icon at the top of the LinkedIn homepage and select “View profile” from the dropdown menu.
  3. On your profile page, locate the section labeled “Contact and Personal Info” and click on the pencil icon next to it.
  4. Scroll down to the “Customize your public profile URL” section and click on the pencil icon next to your current URL.
  5. In the pop-up window, enter your desired custom URL in the text field. Keep in mind that your custom URL must be unique and can only contain letters, numbers, and hyphens.
  6. Click “Save” to apply your new custom URL.

Best Practices for Customizing Your LinkedIn URL

When customizing your LinkedIn URL, keep the following best practices in mind:

  • Keep it professional: Choose a URL that reflects your professional identity rather than a personal or unrelated nickname.
  • Keep it simple: Use your full name or a variation of it to keep your URL simple and easy to remember.
  • Avoid special characters: Stick to letters, numbers, and hyphens in your custom URL to ensure compatibility across platforms and avoid potential technical issues.
  • Make it consistent: Use the same custom URL across all your professional online profiles to maintain consistency and make it easier for others to find you.
  • Check availability: Before finalizing your custom URL, check its availability to ensure that no one else is already using it.
  • Share it: Once you’ve customized your LinkedIn URL, share it on your resume, business cards, email signature, and other professional materials to increase your online visibility.

Updating Your LinkedIn URL After a Name Change or Rebranding

If you’ve recently changed your name due to marriage, divorce, or any other reason, it’s important to update your LinkedIn URL to reflect your new name. Follow these steps to update your LinkedIn URL after a name change:

  1. Sign in to your LinkedIn account and navigate to your profile page.
  2. Click on the “Me” icon at the top of the LinkedIn homepage and select “View profile” from the dropdown menu.
  3. On your profile page, click on the pencil icon next to your profile picture to edit your profile.
  4. In the “Edit Intro” section, update your first name, last name, and headline with your new name.
  5. Scroll down to the “Customize your public profile URL” section and click on the pencil icon next to your current URL.
  6. In the pop-up window, enter your new custom URL using your new name.
  7. Click “Save” to apply your new custom URL.

Updating Your LinkedIn URL After a Rebranding

If you’ve recently rebranded yourself or your business, you may want to update your LinkedIn URL to align with your new brand. Follow these steps to update your LinkedIn URL after a rebranding:

  1. Sign in to your LinkedIn account and navigate to your profile page.
  2. Click on the “Me” icon at the top of the LinkedIn homepage and select “View profile” from the dropdown menu.
  3. On your profile page, locate the section labeled “Contact and Personal Info” and click on the pencil icon next to it.
  4. Scroll down to the “Customize your public profile URL” section and click on the pencil icon next to your current URL.
  5. In the pop-up window, enter your new custom URL using your new brand name or keywords related to your rebranding.
  6. Click “Save” to apply your new custom URL.

Updating Your LinkedIn URL on the Mobile App

If you prefer to update your LinkedIn URL on the go using the mobile app, follow these steps:

  1. Open the LinkedIn app on your smartphone or tablet and sign in to your account.
  2. Tap on your profile picture at the top left corner of the app to navigate to your profile.
  3. Scroll down to the “Contact and Personal Info” section and tap on the pencil icon next to it.
  4. Tap on the “Edit” button next to your current URL.
  5. In the “Edit URL” screen, enter your desired custom URL using your name or brand name.
  6. Tap “Save” to apply your new custom URL.

LinkedIn URL Optimization Tips

To optimize your LinkedIn URL for better visibility and search engine rankings, consider the following tips:

  • Include your full name: Use your full name or a variation of it in your LinkedIn URL to make it more recognizable and improve your chances of appearing in relevant search results.
  • Avoid unnecessary numbers: While LinkedIn may automatically assign you a URL with numbers, try to customize it without including unnecessary numbers if possible. A cleaner URL is more professional and easier to remember.
  • Use relevant keywords: Incorporate relevant keywords in your LinkedIn URL that reflect your area of expertise, industry, or job title to improve your chances of being found by recruiters and employers.
  • Keep it short and concise: A shorter URL is easier to share and remember. Try to keep your LinkedIn URL as short and concise as possible.
  • Avoid generic terms: Stand out from the crowd by avoiding generic terms in your LinkedIn URL. Instead, use unique and descriptive terms that differentiate you from others.

LinkedIn URL Examples

Here are some examples of well-optimized LinkedIn URLs:

  • linkedin.com/in/johnsmith
  • linkedin.com/in/janesmith-marketing
  • linkedin.com/in/davidjones-sales
  • linkedin.com/in/emilybrownhr
  • linkedin.com/in/sarahchang-designer

Conclusion

Customizing your LinkedIn URL is a simple yet effective way to enhance your professional online presence. By following the steps outlined in this article, you can update your LinkedIn URL after a name change or rebranding, and optimize it for better visibility and search engine rankings. Remember to keep it professional, simple, and consistent across all your professional online profiles. Share your customized LinkedIn URL on your resume, business cards, and other professional materials to increase your online visibility and make it easier for others to find you.

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