How to update your LinkedIn URL when changing careers or industries

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26 Sep 2023  •   4 minutes read

Author: Admin

How to Customize Your LinkedIn URL When Changing Careers or Industries

LinkedIn is a powerful platform for professionals to connect, network, and showcase their skills and experiences. One of the key elements of your LinkedIn profile is your URL, which serves as your online identity on the platform. By default, LinkedIn assigns a random URL to your profile, but it’s essential to customize it to make it more professional and memorable.

Why Customize Your LinkedIn URL?

Having a customized LinkedIn URL has several benefits. Firstly, it helps you establish a personal brand and stand out from the crowd. A personalized URL looks more professional and makes it easier for others to find and remember your profile. Secondly, a customized LinkedIn URL can improve your search engine optimization (SEO) and make your profile more discoverable on search engines like Google. Lastly, a customized URL is easier to share on business cards, resumes, and other professional materials.

How to Customize Your LinkedIn URL

Customizing your LinkedIn URL is a straightforward process. Follow these step-by-step instructions to update your LinkedIn URL when changing careers or industries:

Step 1: Access Your LinkedIn Profile Settings

The first step is to access your LinkedIn profile settings. To do this, log in to your LinkedIn account and click on your profile picture or avatar at the top right corner of the page. In the dropdown menu, select “Settings & Privacy”.

Step 2: Edit Your Public Profile & URL

On the settings page, click on the “Privacy” tab and scroll down to the “How others see your LinkedIn activity” section. Here, you’ll find an option labeled “Edit your public profile”. Click on it to access your public profile settings.

Step 3: Customize Your URL

In the public profile settings, you’ll see a section called “Edit your custom URL”. Click on the pencil icon next to it to start customizing your LinkedIn URL. A popup window will appear, allowing you to enter your desired URL.

When customizing your LinkedIn URL, it’s important to choose a URL that reflects your professional identity. Ideally, it should include your full name or a variation of it. Avoid using numbers, special characters, or random strings of letters. Keep it simple, clean, and easy to remember.

Step 4: Save Your Changes

Once you’ve entered your desired URL, click on the “Save” button to save your changes. LinkedIn will check if the URL is available and notify you if it’s already taken. If that’s the case, try different variations until you find an available URL.

Congratulations! You have successfully customized your LinkedIn URL. Your new URL will now appear on your profile, and you can start using it to promote your professional brand.

Tips for Choosing the Right LinkedIn URL

Now that you know how to customize your LinkedIn URL, here are some tips to help you choose the right URL:

1. Use your full name: Using your full name or a variation of it in your LinkedIn URL helps establish your professional identity and makes it easier for others to find you.

2. Keep it simple: Avoid using numbers, special characters, or random strings of letters in your URL. Keep it simple, clean, and easy to remember.

3. Be consistent: If you have already established a personal brand or online presence using a specific URL, try to use the same or a similar URL for your LinkedIn profile to maintain consistency.

4. Avoid using generic terms: Generic terms like “professional”, “expert”, or “guru” may sound impressive, but they don’t add much value to your URL. Instead, focus on using your name and relevant keywords related to your industry.

5. Check for availability: Before finalizing your LinkedIn URL, make sure it’s available and not already taken by someone else. LinkedIn will notify you if the URL is already in use.

How to Share Your LinkedIn URL

Once you have customized your LinkedIn URL, it’s essential to share it with others to maximize its impact. Here are some ways to share your LinkedIn URL:

1. Add it to your resume: Include your LinkedIn URL on your resume to make it easy for potential employers or recruiters to access your profile.

2. Include it in your email signature: Add your LinkedIn URL to your email signature to promote your professional brand and make it easy for recipients to connect with you.

3. Share it on social media: Share your LinkedIn URL on other social media platforms like Twitter, Facebook, or Instagram to reach a wider audience and attract potential connections.

4. Include it on your business card: Print your LinkedIn URL on your business card to make it easy for people you meet in professional settings to connect with you.

LinkedIn URL Best Practices

To optimize your LinkedIn URL and make the most out of it, consider the following best practices:

1. Customize it early: It’s best to customize your LinkedIn URL as early as possible in your career. The longer you wait, the more likely it is that someone else will take your desired URL.

2. Keep it consistent across platforms: If you have already established a personal brand or online presence using a specific URL, try to use the same or a similar URL for your LinkedIn profile to maintain consistency.

3. Regularly update your LinkedIn profile: Keep your LinkedIn profile up to date with your latest experiences, skills, and achievements. This will make your profile more attractive to potential employers or connections.

4. Use keywords: Incorporate relevant keywords related to your industry in your LinkedIn URL to improve your search engine optimization (SEO) and make your profile more discoverable.

5. Monitor your URL: Regularly check your LinkedIn URL to ensure it’s still available and hasn’t been changed by LinkedIn or someone else. If necessary, update your URL to reflect any changes in your professional identity.

Conclusion

Customizing your LinkedIn URL is a simple yet powerful way to enhance your professional brand and make your profile more discoverable. By following the step-by-step instructions outlined in this article, you can easily update your LinkedIn URL when changing careers or industries. Remember to choose a URL that reflects your professional identity, keep it simple and consistent, and share it with others to maximize its impact. With a customized LinkedIn URL, you’ll be on your way to building a strong online presence and attracting the right opportunities.

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