How to use keywords in your LinkedIn URL for better searchability

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26 Sep 2023  •   5 minutes read

Author: Admin

Optimize Your LinkedIn URL for Better Searchability

LinkedIn is a powerful professional networking platform that allows professionals to connect, build relationships, and showcase their skills and experience. With millions of users worldwide, it’s essential to make your LinkedIn profile stand out from the crowd. One way to do this is by optimizing your LinkedIn URL to improve searchability and visibility.

What is a LinkedIn URL?

A LinkedIn URL is a unique web address that directs users to your LinkedIn profile. By default, LinkedIn assigns a random combination of numbers and letters as your URL. However, you have the option to customize it to make it more professional and memorable.

How to Get Your LinkedIn URL

To find your LinkedIn URL, follow these simple steps:

  1. Log in to your LinkedIn account.
  2. Click on your profile picture at the top right corner of the page.
  3. Select “View profile” from the dropdown menu.
  4. Look for a URL under your profile picture. This is your LinkedIn URL.

How to Change Your LinkedIn URL

If you want to change your LinkedIn URL to make it more personalized and professional, follow these steps:

  1. Log in to your LinkedIn account.
  2. Click on your profile picture at the top right corner of the page.
  3. Select “View profile” from the dropdown menu.
  4. Click on the “Edit public profile & URL” button on the right side of the page.
  5. Under the “Edit URL” section, click on the pencil icon next to your current URL.
  6. Type in your desired URL. Keep it short, simple, and easy to remember.
  7. Click “Save.”

How to Customize Your LinkedIn URL

Customizing your LinkedIn URL not only makes it more professional but also helps with search engine optimization (SEO). Follow these tips to customize your LinkedIn URL:

  • Use your full name: Including your full name in your LinkedIn URL makes it easier for people to find you. It also adds credibility and professionalism to your profile.
  • Avoid special characters: Special characters such as hyphens, underscores, or symbols can make your URL difficult to remember and share. Stick to letters and numbers only.
  • Keep it short: A shorter URL is easier to remember and share. Aim for a URL that is no longer than your full name.
  • Use keywords: Incorporate relevant keywords into your URL to improve search engine visibility. For example, if you are a marketing professional, include the word “marketing” in your URL.
  • Avoid generic terms: Generic terms such as “profile” or “resume” do not add any value to your URL. Instead, focus on using specific keywords related to your industry or profession.
  • Use lowercase letters: LinkedIn URLs are case-insensitive, so it’s best to use lowercase letters for consistency and ease of typing.

Where to Find Your LinkedIn URL on the App

If you are using the LinkedIn mobile app, follow these steps to find your LinkedIn URL:

  1. Open the LinkedIn app on your mobile device.
  2. Tap on your profile picture at the top left corner of the screen.
  3. Scroll down and look for the “Edit public profile & URL” option.
  4. Tap on it to view and customize your LinkedIn URL.

How to Share Your LinkedIn URL

Once you have customized your LinkedIn URL, it’s important to share it with others to increase your visibility and connect with potential employers, clients, or colleagues. Here are some ways to share your LinkedIn URL:

  • Add it to your email signature: Include your LinkedIn URL in your email signature to make it easily accessible to anyone you communicate with.
  • Add it to your business card: Print your LinkedIn URL on your business card to encourage people to connect with you on LinkedIn.
  • Include it on your resume: Add your LinkedIn URL to your resume to provide employers with additional information about your professional background and accomplishments.
  • Share it on social media: Post your LinkedIn URL on your social media profiles to let your friends, family, and followers know about your professional presence on LinkedIn.

LinkedIn URL Format

The format of a LinkedIn URL is as follows:

www.linkedin.com/in/yourname

For example, if your name is John Smith, your LinkedIn URL would be:

www.linkedin.com/in/johnsmith

Common Issues with LinkedIn URLs

While customizing your LinkedIn URL, you may encounter some common issues. Here are a few solutions:

  • Invalid URL: If the URL you entered is already taken or does not meet LinkedIn’s requirements, you may receive an error message. Try using a different variation of your name or add a middle initial.
  • URL not available: If someone else is already using the URL you want, you will need to come up with an alternative. Consider adding your industry or profession to your URL to make it more unique.
  • URL not updating: Sometimes, it may take a few minutes for your new URL to update across LinkedIn. If your new URL is not reflecting immediately, try clearing your browser cache and refreshing the page.

LinkedIn URL Shortener

If you have a long LinkedIn URL or want to make it more shareable, you can use a URL shortener. There are several URL shortening services available online, such as Bitly and TinyURL. Simply copy and paste your LinkedIn URL into the URL shortener, and it will generate a shorter, more compact version. However, keep in mind that some people may be hesitant to click on shortened URLs, as they can be associated with spam or malicious content. It’s best to use a shortened URL sparingly and only when necessary.

LinkedIn Profile Linking

Linking your LinkedIn profile to other online platforms, such as your personal website or blog, can help increase your visibility and showcase your professional expertise. Here are a few places where you can include your LinkedIn URL:

  • Personal website: If you have a personal website or blog, include your LinkedIn URL in the “About Me” or “Contact” section.
  • Social media profiles: Add your LinkedIn URL to your social media profiles, such as Twitter, Facebook, or Instagram, to provide your followers with additional information about your professional background.
  • Email signature: Include your LinkedIn URL in your email signature to make it easy for recipients to connect with you professionally.
  • Online portfolios: If you have an online portfolio on platforms like Behance or Dribbble, add your LinkedIn URL to showcase your professional network and achievements.

LinkedIn URL Optimization

Optimizing your LinkedIn URL can greatly improve your searchability and help you stand out from the competition. Here are a few tips to optimize your LinkedIn URL:

  • Use keywords: Incorporate relevant keywords into your URL to improve search engine visibility. Consider the skills, industry, or profession you want to be associated with and include them in your URL.
  • Avoid generic terms: Generic terms such as “profile” or “resume” do not add any value to your URL. Instead, focus on using specific keywords related to your industry or profession.
  • Be consistent: Use the same LinkedIn URL across all your online platforms to maintain a consistent online presence and make it easier for others to find you.
  • Update regularly: As your skills and experience evolve, make sure to update your LinkedIn URL to reflect your current professional status.
  • Share your URL: Actively share your LinkedIn URL on social media, in email signatures, and on business cards to increase your visibility and connect with potential employers and clients.

Conclusion

Your LinkedIn URL is an essential part of your professional online presence. By customizing and optimizing it, you can improve your searchability, visibility, and credibility. Follow the steps outlined in this article to create a personalized LinkedIn URL that reflects your professional identity and helps you stand out in the competitive job market.

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