How to use LinkedIn Polls for market research and audience engagement


26 Sep 2023  •   4 minutes read

Author: Admin

How to Use LinkedIn Polls for Market Research and Audience Engagement

LinkedIn has become one of the most powerful platforms for professionals to connect, network, and share ideas. With over 700 million users worldwide, LinkedIn provides a unique opportunity for businesses to reach their target audience and engage with them effectively. One of the lesser-known features of LinkedIn is the ability to create and conduct polls, which can be a valuable tool for market research and audience engagement. In this article, we will explore how to use LinkedIn Polls to gain insights, gather feedback, and increase engagement with your audience.

Why Use LinkedIn Polls?

Before we dive into the specifics of creating and conducting LinkedIn Polls, let’s first discuss why you should consider using this feature for your marketing strategy. There are several benefits to using LinkedIn Polls, including:

  • Market Research: LinkedIn Polls allow you to gather valuable insights and data about your target audience’s preferences, opinions, and needs. This information can help you tailor your marketing strategy to better meet their expectations.
  • Audience Engagement: Polls are a great way to engage your audience and encourage them to interact with your content. By asking thought-provoking questions and providing multiple-choice options, you can stimulate discussions and increase engagement on your LinkedIn posts.
  • Content Ideas: LinkedIn Polls can also serve as a source of inspiration for future content. By understanding what topics and questions resonate with your audience, you can create more relevant and engaging content that addresses their interests and pain points.
  • Thought Leadership: By conducting polls on LinkedIn, you position yourself as a thought leader in your industry. It shows that you are actively seeking feedback, listening to your audience, and staying up-to-date with the latest trends and insights.

Creating a LinkedIn Poll

Now that we understand the benefits of using LinkedIn Polls, let’s walk through the process of creating a poll on LinkedIn. Follow these steps to create your first LinkedIn Poll:

Step 1: Start a New Post

To create a poll on LinkedIn, you need to start a new post. Click on the “Start a post” button on your LinkedIn homepage or profile page to begin.

Step 2: Click on the Poll Icon

Once you have started a new post, you will see a range of options for creating different types of content. Look for the poll icon, which looks like a bar chart, and click on it.

Step 3: Ask Your Question

After clicking on the poll icon, you will be prompted to ask a question. This question should be concise, clear, and relevant to your audience. Make sure to keep it simple and avoid any ambiguity.

Step 4: Add Poll Options

Once you have asked your question, you can now add poll options. LinkedIn allows you to add up to four options for your poll. These options should be distinct and cover a range of possible responses.

Step 5: Choose Poll Duration

LinkedIn Polls have a default duration of one week, but you can choose to run your poll for a shorter or longer duration. Consider the nature of your question and the response rate of your audience when deciding on the duration of your poll.

Step 6: Post Your Poll

Once you have set up your question, options, and duration, you are ready to post your poll. Click on the “Post” button to publish your poll on LinkedIn. It will appear as a regular post on your profile or in the feed of your connections.

Best Practices for LinkedIn Polls

Now that you know how to create a LinkedIn Poll, let’s explore some best practices to maximize the effectiveness of your polls:

Ask Relevant Questions:

When creating a poll on LinkedIn, make sure to ask questions that are relevant to your audience and industry. This will increase the likelihood of receiving meaningful responses and insights that can inform your marketing strategy.

Keep it Short:

LinkedIn Polls have a character limit for both the question and the poll options. Keep your questions and options concise and to the point. This will make it easier for your audience to understand and respond to your poll.

Promote Your Poll:

Don’t rely solely on organic reach to get responses to your LinkedIn Polls. Promote your poll across other channels such as email newsletters, social media, and your website to increase the number of participants and gather a diverse range of responses.

Follow Up on Results:

Once your poll has ended, don’t forget to follow up on the results. Share the findings with your audience and provide insights and analysis based on the responses received. This will show your audience that you value their input and are committed to using it to improve your products or services.

Examples of Effective LinkedIn Polls

To further illustrate the potential of LinkedIn Polls, here are a few examples of effective polls that businesses have conducted:

1. Product Preference:

A software company may ask its LinkedIn audience which features they value the most in a project management tool. The poll options could include time tracking, task management, collaboration, and reporting. This can help the company understand which features to prioritize in their product development.

2. Event Planning:

An event management agency may conduct a poll to determine the preferred location for an upcoming industry conference. The poll options could include different cities or venues, and the agency can use the results to make an informed decision that aligns with their target audience’s preferences.

3. Content Preferences:

A content marketing agency may ask its LinkedIn followers which type of content they find most helpful in their professional development. The poll options could include blog articles, videos, podcasts, or webinars. This can help the agency tailor their content strategy to deliver more of the preferred content format.


LinkedIn Polls are a valuable tool for market research and audience engagement. By leveraging this feature effectively, you can gain insights into your target audience’s preferences, stimulate discussions, and position yourself as a thought leader in your industry. Follow the steps outlined in this article to create your own LinkedIn Polls and start reaping the benefits for your marketing strategy.

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