How to use LinkedIn Premium Sales Navigator to track and analyze competitor activities


26 Sep 2023  •   4 minutes read

Author: Admin


LinkedIn has become an indispensable tool for professionals across various industries. With over 740 million members worldwide, it offers a vast network of potential connections and opportunities. While the free version of LinkedIn provides valuable features, upgrading to LinkedIn Premium can unlock a range of additional benefits.

In this article, we will focus on LinkedIn Premium Sales Navigator, a powerful tool that can help you track and analyze competitor activities. We will explore the features and benefits of LinkedIn Premium, discuss its cost and subscription plans, and evaluate whether it is worth the investment.

What is LinkedIn Premium?

LinkedIn Premium is a paid subscription service offered by LinkedIn. It offers enhanced features and functionalities compared to the free version, designed to provide users with a competitive edge in their professional endeavors.

LinkedIn Premium comes in various plans tailored to different needs, including LinkedIn Premium Business, LinkedIn Premium Sales Navigator, and LinkedIn Premium Job Seeker. Each plan offers different features and benefits, so it’s essential to choose the one that aligns with your goals.

LinkedIn Premium Sales Navigator: Features and Benefits

LinkedIn Premium Sales Navigator is specifically designed for sales professionals, enabling them to identify and engage with potential leads more effectively. Here are some key features and benefits of LinkedIn Premium Sales Navigator:

1. Advanced Search Filters and Lead Recommendations

LinkedIn Premium Sales Navigator offers advanced search filters that allow you to narrow down your search based on specific criteria, such as industry, company size, and job function. This feature helps you find highly targeted leads that are more likely to be interested in your products or services.

Additionally, Sales Navigator provides lead recommendations based on your saved leads and existing connections. This feature helps you discover new potential prospects and expand your network.

2. InMail Messages

With LinkedIn Premium Sales Navigator, you get access to InMail messages, which allow you to directly message individuals outside of your network. This feature is particularly useful when reaching out to decision-makers or key contacts at target companies.

InMail messages have a higher chance of being seen and responded to compared to regular connection requests or messages. It’s a valuable tool for initiating conversations and building relationships with potential clients or partners.

3. Real-time Sales Updates

Stay updated on the latest activities of your prospects and competitors with real-time sales updates. LinkedIn Premium Sales Navigator provides you with valuable insights, such as job changes, company news, and industry updates.

By staying informed, you can identify opportune moments to reach out to potential leads or gain insights into your competitors’ strategies and activities. This information can help you tailor your approach and stay ahead of the competition.

4. Advanced Sales Analytics

LinkedIn Premium Sales Navigator offers advanced analytics that provide valuable insights into your sales activities. You can track your engagement rates, measure the success of your InMail messages, and monitor your team’s performance.

These analytics help you identify areas for improvement, refine your sales strategies, and make data-driven decisions. By understanding what works and what doesn’t, you can optimize your sales efforts and achieve better results.

LinkedIn Premium Cost and Subscription Plans

LinkedIn Premium offers various subscription plans to cater to different needs and budgets. Here are the current LinkedIn Premium plans and their costs:

1. LinkedIn Premium Business

The LinkedIn Premium Business plan is designed for professionals who want to enhance their networking and business development efforts. It offers features such as advanced search filters, InMail messages, and access to LinkedIn Learning courses.

The cost of LinkedIn Premium Business starts at $59.99 per month when billed monthly. If you choose to pay annually, the cost is $575.88 per year, which translates to approximately $47.99 per month.

2. LinkedIn Premium Sales Navigator

LinkedIn Premium Sales Navigator is tailored for sales professionals and teams. In addition to the features offered in the LinkedIn Premium Business plan, it provides advanced lead and account recommendations, real-time sales updates, and advanced sales analytics.

The cost of LinkedIn Premium Sales Navigator starts at $79.99 per month when billed monthly. If you opt for the annual plan, the cost is $779.88 per year, approximately $64.99 per month.

3. LinkedIn Premium Job Seeker

LinkedIn Premium Job Seeker is designed for individuals actively searching for new career opportunities. It offers features such as enhanced job insights, applicant insights, and access to online video courses.

The cost of LinkedIn Premium Job Seeker starts at $29.99 per month when billed monthly. If you commit to the annual plan, the cost is $299.88 per year, equivalent to $24.99 per month.

Is LinkedIn Premium Worth It?

The value of LinkedIn Premium depends on your specific needs and goals. Here are some factors to consider when deciding whether LinkedIn Premium is worth the investment:

1. Your Professional Goals

LinkedIn Premium can be highly beneficial if you actively use LinkedIn for networking, business development, or job searching. The advanced features and insights provided by LinkedIn Premium can help you achieve your professional goals more efficiently.

Consider whether the features offered align with your objectives and whether they can provide a competitive advantage in your industry or role.

2. Your Budget

While LinkedIn Premium offers valuable features, it comes at a cost. Evaluate whether the benefits outweigh the subscription fee and fit within your budget. If the features provided can significantly enhance your professional activities and lead to tangible outcomes, the investment may be justified.

Additionally, keep an eye out for any LinkedIn Premium discounts or promotional offers that may be available. LinkedIn occasionally offers discounted rates for new subscribers or limited-time promotions.

3. Competition and Industry Landscape

Assess the level of competition in your industry and how LinkedIn Premium can help you gain a competitive edge. If competitor analysis and tracking are crucial for your business or sales strategies, LinkedIn Premium Sales Navigator’s advanced features can provide valuable insights and help you stay ahead.


LinkedIn Premium, especially the Sales Navigator plan, can be a game-changer for sales professionals and individuals seeking to maximize their LinkedIn usage. The advanced features, such as advanced search filters, InMail messages, real-time sales updates, and advanced analytics, empower users to identify and engage with potential leads more effectively.

Before investing in LinkedIn Premium, consider your professional goals, budget, and the level of competition in your industry. Evaluate whether the features and benefits offered align with your needs and can provide a significant return on investment.

If you decide to proceed with LinkedIn Premium, choose the plan that suits your requirements and explore any available discounts or promotional offers. With the right approach, LinkedIn Premium can be a valuable tool for networking, sales, and career advancement.

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