How to use LinkedIn to promote and market your business or services
LinkedIn, the world’s largest professional networking platform, has become an essential tool for promoting and marketing businesses and services. With over 700 million users worldwide, LinkedIn provides a unique opportunity to connect with professionals, build relationships, and showcase your expertise.
One of the key elements of a successful LinkedIn strategy is optimizing your profile URL. In this article, we’ll explore how you can make the most of your LinkedIn profile URL to enhance your online presence and attract potential clients and customers.
What is a LinkedIn Profile URL?
A LinkedIn profile URL is a unique web address that points to your LinkedIn profile. It serves as your digital identity on the platform and allows others to easily find and access your profile. By default, LinkedIn assigns a generic URL to your profile, but you have the option to customize it for better branding and visibility.
How to Get Your LinkedIn URL
Before you can optimize your LinkedIn profile URL, you need to know how to find it. Here’s a step-by-step guide on how to get your LinkedIn URL:
- Log in to your LinkedIn account and navigate to your profile page.
- In the top section of your profile, you’ll see your profile picture, name, and headline. Below that, you’ll find a section with your contact information.
- In the contact information section, look for the “www.linkedin.com/in/username” link. This is your LinkedIn profile URL. Click on it to open your profile in a new tab.
- Copy the URL from the address bar of the new tab. This is your LinkedIn profile URL, which you can now use for customization and promotion.
How to Change Your LinkedIn URL
If you’re not satisfied with the default LinkedIn profile URL assigned to you, you have the option to change it to a more personalized and professional URL. Here’s how you can change your LinkedIn URL:
- On your LinkedIn profile page, click on the “Edit public profile & URL” button, located in the top right corner of your profile section.
- In the right sidebar, you’ll see a section titled “Edit URL.” Click on the “Edit” button next to it.
- In the popup window that appears, you’ll see your current LinkedIn profile URL. Below that, you’ll find a text box where you can enter your desired URL.
- Enter your desired URL in the text box. Keep in mind that the URL must be unique and should reflect your professional identity or brand.
- Click on the “Save” button to save your new LinkedIn URL. Your profile URL will be updated immediately.
Why Customize Your LinkedIn Profile URL?
Customizing your LinkedIn profile URL offers several benefits:
- Branding: A customized LinkedIn URL allows you to brand yourself or your business more effectively. You can use your name, business name, or relevant keywords to create a URL that reflects your professional identity.
- Professionalism: A personalized LinkedIn URL looks more professional and credible. It shows that you take your online presence seriously and are dedicated to building a strong professional network.
- Memorability: A shorter and more memorable LinkedIn URL is easier to share and remember. It can be included on business cards, resumes, and other marketing materials to drive traffic to your LinkedIn profile.
- Search Engine Optimization (SEO): Customizing your LinkedIn URL with relevant keywords can improve your visibility in search engine results. When someone searches for your name or industry, your LinkedIn profile is more likely to appear.
How to Customize Your LinkedIn Profile URL
Now that you understand the benefits of customizing your LinkedIn profile URL, let’s dive into the process of customization:
- Follow the steps mentioned earlier to access the URL customization section of your LinkedIn profile.
- In the text box, enter your desired URL. Keep in mind that you can only use letters, numbers, hyphens, and underscores in your URL. Spaces and special characters are not allowed.
- Make sure your desired URL reflects your professional identity or brand. Avoid using generic or irrelevant terms that don’t convey your expertise or industry.
- Once you’ve entered your desired URL, click on the “Save” button to update your LinkedIn profile URL.
Where to Use Your LinkedIn Profile URL
After customizing your LinkedIn profile URL, it’s important to make the most of it by promoting it across various channels. Here are some places where you can use your LinkedIn profile URL:
- Resume: Include your LinkedIn profile URL on your resume to provide potential employers or clients with easy access to your professional background and achievements.
- Email Signature: Add your LinkedIn profile URL to your email signature to promote your professional network and encourage recipients to connect with you.
- Business Cards: Print your LinkedIn profile URL on your business cards to make it simple for people to find and connect with you after meeting you in person.
- Website or Blog: If you have a personal website or blog, include a link to your LinkedIn profile in your bio or contact section to showcase your professional expertise.
- Social Media Profiles: Add your LinkedIn profile URL to your social media profiles, such as Twitter, Facebook, and Instagram, to direct your followers and connections to your professional network.
LinkedIn URL Shortener
If you find that your LinkedIn profile URL is too long or difficult to remember, you can use a URL shortener to create a more streamlined and user-friendly link. Here are some popular URL shortening services you can use:
- Bitly: Bitly is a widely used URL shortening service that allows you to create custom short links for your LinkedIn profile.
- TinyURL: TinyURL is another popular URL shortening service that provides a simple way to shorten your LinkedIn profile URL.
- Rebrandly: Rebrandly is a URL shortening platform that offers advanced branding features, allowing you to create custom branded links for your LinkedIn profile.
When using a URL shortener, make sure to choose a memorable and relevant custom URL that reflects your professional identity or brand.
LinkedIn URL Best Practices
Here are some best practices to follow when optimizing and customizing your LinkedIn profile URL:
- Keep it Professional: Your LinkedIn profile URL should reflect your professional identity or brand. Avoid using irrelevant or unprofessional terms that may confuse or misrepresent your expertise.
- Use Relevant Keywords: Incorporate relevant keywords in your LinkedIn profile URL to improve your visibility in search engine results. Choose keywords that accurately describe your industry, skills, or areas of expertise.
- Make it Memorable: Aim for a concise and memorable LinkedIn profile URL that is easy to share and remember. A shorter URL is more likely to be typed or clicked on by others.
- Update it Regularly: As your professional identity or brand evolves, you may need to update your LinkedIn profile URL to reflect those changes. Make sure to review and update your URL periodically.
- Monitor Your Analytics: LinkedIn provides analytics for your profile, including information about who viewed your profile and how they found you. Use this data to assess the effectiveness of your LinkedIn profile URL and make any necessary adjustments.
Your LinkedIn profile URL plays a crucial role in your online presence and professional branding. By customizing and optimizing your LinkedIn profile URL, you can enhance your visibility, attract potential clients and customers, and establish yourself as an authority in your industry.
Take the time to update your LinkedIn profile URL and promote it across various channels. Monitor the impact of your customized URL and make adjustments as needed. With a well-crafted LinkedIn profile URL, you’ll be well on your way to leveraging the power of LinkedIn for promoting and marketing your business or services.