How to use LinkedIn to showcase your skills and expertise


26 Sep 2023  •   3 minutes read

Author: Admin

Why Your LinkedIn Profile URL Matters

LinkedIn has become an essential tool for professionals to showcase their skills, experience, and expertise to potential employers, clients, and collaborators. With over 700 million users worldwide, LinkedIn provides a unique opportunity to network, build connections, and establish your personal brand in the digital space.

One of the key elements of your LinkedIn profile that often goes unnoticed is your profile URL. Your LinkedIn profile URL is the web address that leads directly to your profile. It is an important asset that can enhance your online presence and make it easier for others to find you. In this article, we will explore how to optimize your LinkedIn profile URL for maximum visibility and professional success.

How to Find Your LinkedIn Profile URL

Before we dive into the optimization techniques, let’s first understand how to find your LinkedIn profile URL. Here are the steps:

Step 1: Sign in to LinkedIn

If you haven’t already, sign in to your LinkedIn account using your email address and password.

Step 2: Go to Your Profile

Once you’re signed in, navigate to your profile page. You can do this by clicking on your profile picture in the top-right corner of the LinkedIn homepage.

Step 3: Copy Your Profile URL

On your profile page, look for the section with your profile picture, headline, and contact information. Underneath your profile picture, you will find a small link that says “Edit public profile & URL.” Click on this link.

Step 4: Customize Your Profile URL

On the right side of the page, you will see a section titled “Edit URL & public profile.” Underneath this section, you will find your current LinkedIn profile URL. It will typically look something like this:

Step 5: Copy or Edit Your Profile URL

You have two options here. You can either copy the current URL and use it as is, or you can click on the “Edit” button to customize your URL.

How to Customize Your LinkedIn Profile URL

If you choose to customize your LinkedIn profile URL, follow these steps:

Step 1: Click on the “Edit” Button

Underneath your current profile URL, click on the “Edit” button. This will open a new window where you can make changes to your URL.

Step 2: Enter Your Desired URL

In the new window, you will see a text box where you can enter your desired URL. Keep in mind that your URL must be unique and can only contain letters, numbers, and hyphens. Avoid using special characters or spaces.

Step 3: Save Your Changes

Once you have entered your desired URL, click on the “Save” button to save your changes. LinkedIn will check if the URL is available, and if it is, your new profile URL will be updated immediately.

LinkedIn Profile URL Best Practices

Now that you know how to find and customize your LinkedIn profile URL, let’s explore some best practices to optimize your URL for professional success:

1. Keep It Professional

When choosing your LinkedIn profile URL, aim for something that reflects your professionalism and personal brand. Avoid using random numbers or unrelated words in your URL. Ideally, your URL should include your full name or a variation of it.

2. Short and Sweet

Keep your profile URL short and easy to remember. A concise URL is not only more visually appealing but also makes it easier for others to type or remember when they want to visit your profile.

3. Use Keywords

Integrate relevant keywords into your profile URL to increase its visibility in search results. Think about the words or phrases that best describe your skills, expertise, or industry and try to incorporate them into your URL.

4. Share It Everywhere

Once you have optimized your LinkedIn profile URL, make sure to share it across all your professional platforms, including your resume, business cards, email signature, and other social media profiles. This will make it easier for potential employers or clients to find and connect with you.

5. Update It Regularly

As your skills, experience, or industry evolve, don’t forget to update your LinkedIn profile URL accordingly. Make sure it reflects your current professional status and aligns with your personal branding strategy.


Your LinkedIn profile URL is a powerful tool that can enhance your online presence and help you stand out in the professional world. By customizing and optimizing your URL, you can make it easier for others to find and connect with you, increasing your chances of professional success. Follow the best practices mentioned in this article, and start leveraging the power of your LinkedIn profile URL today.

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