How to use your LinkedIn profile link to share industry news and thought leadership.


26 Sep 2023  •   4 minutes read

Author: Admin

Utilizing Your LinkedIn Profile Link to Share Industry News and Thought Leadership

LinkedIn has become a powerful platform for professionals to network, build their personal brand, and share industry news and thought leadership. One of the key features of LinkedIn is the ability to customize your profile URL. By creating a unique and memorable LinkedIn URL, you can easily share your profile link and showcase your professional presence to potential employers, clients, and colleagues.

How to Get Your LinkedIn Profile URL

To get your LinkedIn profile URL, follow these steps:

  1. Log in to your LinkedIn account.
  2. Click on your profile picture in the top right corner of the screen.
  3. Select “View profile” from the dropdown menu.
  4. In the “Edit public profile & URL” section on the right side of the page, click on the pencil icon next to your current URL.
  5. Under “Edit URL”, you will see your current LinkedIn URL. You can customize it by deleting the existing text and entering your desired URL. LinkedIn will let you know if the URL is available or if you need to choose a different one.
  6. Click “Save” to save your changes.

Once you have customized your LinkedIn URL, you can easily share it with others by copying and pasting it into emails, social media profiles, business cards, and more.

Why Customize Your LinkedIn URL

Customizing your LinkedIn URL has several advantages:

  • Professional Branding: A customized LinkedIn URL adds a professional touch to your profile and makes it easier for others to remember and access your profile.
  • Enhanced Visibility: When you share your LinkedIn URL on various platforms, it increases your online visibility and makes it easier for others to find and connect with you.
  • Personalized Branding: By customizing your LinkedIn URL, you can incorporate your name or a relevant keyword that reflects your profession or industry, making it more personalized and relevant.
  • Consistency: Having a customized LinkedIn URL allows you to maintain consistency across different platforms and promotional materials, such as your resume, business cards, and email signature.

Optimizing Your LinkedIn URL

To optimize your LinkedIn URL for maximum impact, consider the following tips:

  1. Use Your Full Name: If possible, include your full name in your LinkedIn URL. This makes it easier for others to identify you and ensures that your profile appears higher in search engine results when someone searches for your name.
  2. Keep It Simple: Avoid using numbers, special characters, or unnecessary words in your LinkedIn URL. A clean and simple URL is easier to remember and share.
  3. Include Relevant Keywords: If you are targeting a specific industry or job role, consider including relevant keywords in your LinkedIn URL. This can help improve your visibility and attract the attention of recruiters and hiring managers.
  4. Avoid Changing Your URL Frequently: Once you have customized your LinkedIn URL, try to stick with it. Changing your URL frequently can lead to broken links and confusion for others trying to access your profile.

Sharing Your LinkedIn URL

Now that you have a customized LinkedIn URL, it’s time to start sharing it to showcase your professional brand and expertise. Here are some effective ways to share your LinkedIn URL:

  1. Email Signature: Include your LinkedIn URL in your email signature to make it easy for recipients to connect with you professionally.
  2. Social Media Profiles: Add your LinkedIn URL to your social media profiles, such as Twitter, Facebook, and Instagram. This allows your followers and connections to easily access your LinkedIn profile and learn more about your professional background.
  3. Business Cards: Print your LinkedIn URL on your business cards to provide a direct link to your professional profile. This is especially useful when attending networking events or conferences.
  4. Resume: Include your LinkedIn URL on your resume to provide hiring managers with additional information about your professional background and achievements.
  5. Website or Blog: If you have a personal website or blog, add a link to your LinkedIn profile in the “About” or “Contact” section. This allows your readers to connect with you on a professional level.
  6. LinkedIn Posts and Articles: When sharing industry news or thought leadership on LinkedIn, include a link to your profile in the post or article. This encourages readers to visit your profile and learn more about you.

LinkedIn URL Shorteners

If you find that your LinkedIn URL is too long or difficult to remember, you can use URL shorteners to create a more concise link. There are several URL shortener tools available online, such as Bitly, TinyURL, and Rebrandly.

Here’s how to use a URL shortener with your LinkedIn URL:

  1. Copy your LinkedIn URL.
  2. Visit a URL shortener tool of your choice.
  3. Paste your LinkedIn URL into the provided field.
  4. Click the “Shorten” or “Generate” button.
  5. Copy the shortened URL provided by the tool.

Now you have a shortened LinkedIn URL that is easier to share and remember.

LinkedIn URL Best Practices

When customizing and sharing your LinkedIn URL, keep these best practices in mind:

  • Regularly Update Your Profile: Ensure that your LinkedIn profile is up to date and reflects your current professional experience, skills, and achievements. This will make your LinkedIn URL more relevant and increase the chances of attracting the right connections.
  • Monitor Your Privacy Settings: Review your privacy settings regularly to control what information is visible to others on your LinkedIn profile. This ensures that you are sharing the right information with the right audience.
  • Engage with Your Network: Actively engage with your LinkedIn network by liking, commenting, and sharing relevant industry news and thought leadership. This not only helps you build relationships but also increases the visibility of your LinkedIn profile.
  • Personalize Connection Requests: When sending connection requests, personalize your message to explain why you would like to connect and how you can add value to the recipient’s professional network. This increases the chances of your request being accepted.
  • Track Profile Analytics: LinkedIn provides analytics on profile views and engagement. Monitor these analytics to understand how your LinkedIn URL is performing and make adjustments as needed.


Your LinkedIn profile URL plays a crucial role in establishing your professional brand and sharing industry news and thought leadership. By customizing your LinkedIn URL and optimizing it with relevant keywords, you can enhance your online visibility and attract the right connections. Remember to regularly update your profile, engage with your network, and utilize URL shorteners if needed. With these strategies in place, you can effectively utilize your LinkedIn profile link to showcase your expertise and expand your professional network.

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