How to use your LinkedIn URL as a personal branding tool on business cards


26 Sep 2023  •   4 minutes read

Author: Admin

Optimizing Your LinkedIn URL for Personal Branding on Business Cards

When it comes to personal branding, LinkedIn is a powerful tool that can help you establish your professional identity and connect with potential employers or business partners. One often overlooked aspect of personal branding on LinkedIn is the customization of your LinkedIn URL. By using your LinkedIn profile URL on your business cards, you can make it easy for people to find and connect with you online. In this article, we will discuss how to use your LinkedIn URL as a personal branding tool on business cards and provide step-by-step instructions on how to customize your LinkedIn URL.

What is a LinkedIn URL?

Before we dive into the details of using your LinkedIn URL on business cards, let’s first understand what a LinkedIn URL is. Your LinkedIn URL is the web address that leads to your LinkedIn profile page. It typically includes your name and some additional characters or numbers. For example, a standard LinkedIn URL might look like this: This URL is unique to you and can be customized to reflect your personal brand.

How to Get Your LinkedIn URL

If you’re new to LinkedIn or haven’t customized your LinkedIn URL yet, you might be wondering how to find it. Don’t worry, it’s a simple process. Here’s how you can get your LinkedIn URL:

  1. Log in to your LinkedIn account and go to your profile page.
  2. Look for the section of your profile that displays your basic information, such as your name, profile picture, and headline.
  3. Below your basic information, you’ll see a section with a URL. This is your LinkedIn URL.
  4. Click on the “Edit public profile & URL” link next to your LinkedIn URL.
  5. In the right-hand column, you’ll find your public profile URL. This is the URL that you can use on your business cards.

How to Customize Your LinkedIn URL

Now that you know how to find your LinkedIn URL, let’s talk about how to customize it to make it more personal and memorable. Here are the steps to follow:

  1. Go to your LinkedIn profile page and click on the “Edit public profile & URL” link next to your LinkedIn URL.
  2. In the right-hand column, you’ll find the URL section. Click on the pencil icon next to your URL.
  3. A pop-up window will appear where you can edit your URL. Type in a customized URL that reflects your personal brand or professional identity.
  4. Keep in mind that your LinkedIn URL can only contain letters, numbers, and hyphens. Spaces and special characters are not allowed.
  5. Once you’ve entered your desired URL, click on the “Save” button to save your changes.
  6. Voila! Your LinkedIn URL is now customized and ready to be used on your business cards.

Why Use Your LinkedIn URL on Business Cards?

You might be wondering why it’s important to use your LinkedIn URL on your business cards. Here are a few reasons:

  1. Easy to remember: Instead of having to write down your LinkedIn URL or search for it online, people can simply type in your customized LinkedIn URL from your business card. This makes it easier for them to connect with you and view your professional profile.
  2. Professional impression: By including your LinkedIn URL on your business cards, you demonstrate that you take your professional presence seriously and are actively engaged in building your professional network.
  3. Increased visibility: When you share your LinkedIn URL on your business cards, you increase the chances of people visiting your profile and learning more about your skills, experience, and accomplishments.
  4. Networking opportunities: Your business cards are a valuable tool for networking. By including your LinkedIn URL, you make it easier for people to connect with you after meeting you at an event or conference.

How to Display Your LinkedIn URL on Business Cards

Now that you understand the benefits of using your LinkedIn URL on your business cards, let’s discuss how to display it effectively. Here are a few tips:

  1. Choose an appropriate font size: Make sure that your LinkedIn URL is clearly legible on your business cards. Use a font size that is large enough to be read easily, but not so large that it takes up too much space.
  2. Position it strategically: Consider where you want to place your LinkedIn URL on your business cards. You can place it on the front or back of the card, depending on the design and layout.
  3. Highlight it with color or font style: To make your LinkedIn URL stand out, you can use a different font color or style. Just make sure that it complements the overall design of your business cards.
  4. Include a call to action: Instead of just displaying your LinkedIn URL, consider adding a call to action that encourages people to connect with you on LinkedIn. For example, you can use phrases like “Connect with me on LinkedIn” or “Find me on LinkedIn.”

LinkedIn URL Optimization Tips

Now that you know how to use your LinkedIn URL on business cards, let’s discuss some optimization tips to make the most of this personal branding tool:

  1. Include relevant keywords: When customizing your LinkedIn URL, consider including relevant keywords that reflect your professional skills or industry. This can help improve your visibility in search results.
  2. Make it personal: Your LinkedIn URL is an extension of your personal brand. Make it personal by using your name or a variation of your name in your URL. Avoid using generic terms or numbers that don’t reflect your identity.
  3. Keep it consistent: If you have already established a personal brand across different platforms, such as your website or social media profiles, make sure that your LinkedIn URL is consistent with your other online presence. This helps to reinforce your personal brand and make it easier for people to find you.
  4. Share it on other platforms: Don’t limit the use of your LinkedIn URL to just your business cards. Share it on other platforms, such as your email signature, social media profiles, or personal website. This helps to increase visibility and drive more traffic to your LinkedIn profile.
  5. Monitor and update regularly: As your personal brand evolves, it’s important to review and update your LinkedIn URL regularly. Make sure that it still reflects your current professional identity and aligns with your personal branding goals.


Your LinkedIn URL is a valuable personal branding tool that can help you make a lasting impression on potential employers or business partners. By customizing your LinkedIn URL and using it on your business cards, you can make it easier for people to connect with you and learn more about your professional identity. Follow the steps outlined in this article to get your LinkedIn URL, customize it, and effectively display it on your business cards. Remember to optimize your LinkedIn URL by including relevant keywords and keeping it consistent with your personal brand. With these tips, you’ll be well on your way to leveraging your LinkedIn URL to enhance your personal branding efforts.

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