How to use your LinkedIn URL to engage with industry influencers and thought leaders.

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26 Sep 2023  •   4 minutes read

Author: Admin

Using Your LinkedIn URL to Engage with Industry Influencers and Thought Leaders

In today’s digital age, networking and building professional relationships has never been easier. With platforms like LinkedIn, professionals from all industries and backgrounds can connect, share ideas, and engage with one another. One of the key elements of LinkedIn is the URL to your profile, which can be used to connect with industry influencers and thought leaders. In this article, we will explore how to use your LinkedIn URL effectively to engage with these influential individuals and expand your professional network.

What is a LinkedIn URL?

Before we dive into how to use your LinkedIn URL, let’s first understand what it is. Your LinkedIn URL is the web address that leads directly to your LinkedIn profile. It typically follows the format www.linkedin.com/in/yourname. This URL is unique to each individual and serves as your online identity on the platform.

How to Get Your LinkedIn URL

If you’re new to LinkedIn or haven’t customized your URL yet, you might be wondering how to find and obtain your LinkedIn URL. Follow these steps to get your LinkedIn URL:

Step 1: Log in to your LinkedIn account.

Step 2: Navigate to your profile by clicking on your profile picture in the top right corner of the homepage.

Step 3: On your profile page, look for the “Edit public profile & URL” button, which is usually located below your profile picture and headline.

Step 4: Click on the “Edit public profile & URL” button.

Step 5: On the right side of the page, you will see your current LinkedIn URL. It will be displayed as www.linkedin.com/in/yourname. If you haven’t customized your URL yet, it might include a combination of your name and random numbers/letters.

Step 6: To customize your URL, click on the pencil icon next to your URL and follow the prompts to choose a personalized URL.

Customizing Your LinkedIn URL

Customizing your LinkedIn URL is an important step to make your profile more professional and easily shareable. Follow these tips to customize your LinkedIn URL:

1. Keep it simple: Choose a URL that is easy to remember and type. Ideally, it should be your first and last name or a variation thereof.

2. Use hyphens or periods: If your name is already taken, consider using hyphens or periods to separate your name. For example, john-doe or john.doe.

3. Avoid special characters: Special characters such as #, $, %, etc., are not allowed in LinkedIn URLs. Stick to letters, numbers, hyphens, and periods.

4. Be consistent: If possible, use the same LinkedIn URL across all your professional profiles and platforms. This will make it easier for others to find and connect with you.

Sharing Your LinkedIn URL

Now that you have your customized LinkedIn URL, it’s time to start sharing it with industry influencers and thought leaders. Here are some effective ways to share your LinkedIn URL:

1. Include it in your email signature: Add your LinkedIn URL to your email signature to make it easily accessible for anyone you communicate with via email.

2. Share it on social media: Post your LinkedIn URL on your social media profiles, such as Twitter, Facebook, and Instagram. This will help your followers and connections find and connect with you on LinkedIn.

3. Add it to your business card: Include your LinkedIn URL on your business card to provide a convenient way for people to connect with you online.

4. Mention it in your blog posts or articles: If you regularly write blog posts or articles, mention your LinkedIn URL within the content or in your author bio. This will encourage readers to connect with you professionally.

Engaging with Industry Influencers and Thought Leaders

Now that you know how to get your LinkedIn URL and share it effectively, it’s time to start engaging with industry influencers and thought leaders. Here are some strategies to make the most of your LinkedIn URL:

1. Connect with them: Use your LinkedIn URL to send connection requests to industry influencers and thought leaders. Personalize your connection request message to demonstrate your interest in their work and explain why you would like to connect.

2. Engage with their content: Follow industry influencers and thought leaders on LinkedIn and regularly engage with their content. Like, comment, and share their posts to show your support and contribute to the conversation.

3. Share your insights: Use your LinkedIn URL to share your own insights and knowledge with your network. Write articles, post updates, and share relevant industry news to establish yourself as a thought leader in your field.

4. Join relevant groups: Find and join LinkedIn groups that are relevant to your industry or areas of interest. Engage in conversations, share valuable resources, and connect with other group members, including industry influencers and thought leaders.

Optimizing Your LinkedIn URL

Optimizing your LinkedIn URL can help improve your visibility and searchability on the platform. Here are some tips to optimize your LinkedIn URL:

1. Use relevant keywords: Incorporate relevant keywords in your LinkedIn URL to increase your chances of appearing in search results. For example, if you’re a marketing professional, consider including “marketing” or “digital marketing” in your URL.

2. Keep it concise: LinkedIn allows a maximum of 30 characters for your customized URL. Keep it concise and avoid unnecessary words or characters.

3. Avoid generic URLs: Generic URLs, such as www.linkedin.com/in/123456789, are less likely to attract attention and engagement. Customize your URL to make it more memorable and professional.

4. Update it regularly: If you change jobs, acquire new certifications, or want to highlight different aspects of your professional profile, consider updating your LinkedIn URL accordingly. This will ensure that your URL accurately reflects your current professional identity.

Conclusion

Your LinkedIn URL is a powerful tool that can help you connect with industry influencers and thought leaders. By customizing your URL, sharing it effectively, and engaging with influential individuals, you can expand your professional network and establish yourself as a valuable contributor in your field. Remember to optimize your LinkedIn URL and regularly update it to reflect your current professional profile. Start using your LinkedIn URL to its full potential and watch your professional connections grow.

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