How to use your LinkedIn URL to promote your personal brand


26 Sep 2023  •   4 minutes read

Author: Admin

Optimize Your LinkedIn URL to Promote Your Personal Brand

In today’s digital age, having a strong online presence is essential for building and promoting your personal brand. One platform that plays a crucial role in professional networking and personal branding is LinkedIn. With over 700 million users worldwide, LinkedIn provides a valuable opportunity to showcase your skills, experience, and expertise to a wide audience.

What is a LinkedIn URL?

Your LinkedIn URL is the web address that links directly to your LinkedIn profile. It is a unique identifier that allows others to find and access your profile easily. By default, your LinkedIn URL consists of a combination of your name and some random numbers and letters. However, you have the option to customize your LinkedIn URL to make it more professional and memorable.

How to Get Your LinkedIn URL

Getting your LinkedIn URL is a simple process. Just follow these steps:

  1. Sign in to your LinkedIn account.
  2. Click on your profile picture in the top right corner of the screen.
  3. From the dropdown menu, select “View profile.”
  4. Look for the section that displays your LinkedIn URL.
  5. Copy the URL and use it to promote your personal brand.

How to Change Your LinkedIn URL

If you’re not happy with the default LinkedIn URL assigned to you, you can easily change it to a more personalized and professional URL. Here’s how:

  1. Go to your LinkedIn profile page.
  2. Click on the “Edit public profile & URL” button.
  3. On the right side of the screen, under “Edit URL,” click on the pencil icon.
  4. Enter your desired custom URL. It should be concise, easy to remember, and relevant to your personal brand.
  5. Click “Save.”

How to Customize Your LinkedIn URL

Customizing your LinkedIn URL allows you to create a unique web address that aligns with your personal brand. Here are some tips to help you customize your LinkedIn URL:

  • Include your full name: Using your full name in your LinkedIn URL makes it easier for others to find you and increases your visibility in search results.
  • Avoid numbers and special characters: Stick to letters and hyphens in your LinkedIn URL to keep it clean and professional.
  • Keep it concise: Shorter URLs are easier to remember and share. Aim for a URL that is no longer than your full name.
  • Use keywords: If possible, incorporate relevant keywords that describe your industry or area of expertise in your LinkedIn URL.

Where to Find Your LinkedIn URL on the App

If you primarily use the LinkedIn mobile app, you can still find and share your LinkedIn URL. Here’s how:

  1. Open the LinkedIn app on your mobile device.
  2. Tap on your profile picture in the top left corner of the screen.
  3. Scroll down and tap on “View profile.”
  4. Look for the section that displays your LinkedIn URL.
  5. Tap on the “Copy” button to copy the URL to your clipboard.

How to Share Your LinkedIn URL

Once you have your customized LinkedIn URL, it’s important to share it strategically to maximize your personal brand’s visibility. Here are some ways to share your LinkedIn URL:

  • Include it in your email signature: Adding your LinkedIn URL to your email signature allows recipients to easily connect with you on LinkedIn.
  • Add it to your business card: Including your LinkedIn URL on your business card makes it simple for others to find and connect with you after a networking event or meeting.
  • Share it on social media: Promote your LinkedIn profile by sharing your URL on other social media platforms like Twitter, Facebook, or Instagram.
  • Include it on your resume: Adding your LinkedIn URL to your resume provides potential employers with easy access to your professional profile and allows them to learn more about your skills and experience.

How to Edit Your LinkedIn URL

If you ever need to make changes to your LinkedIn URL, follow these steps:

  1. Go to your LinkedIn profile page.
  2. Click on the “Edit public profile & URL” button.
  3. On the right side of the screen, under “Edit URL,” click on the pencil icon.
  4. Update your custom URL with the desired changes.
  5. Click “Save.”

LinkedIn URL Optimization Tips

Optimizing your LinkedIn URL can help improve your profile’s visibility and increase your chances of being discovered by potential employers or clients. Here are some tips to optimize your LinkedIn URL:

  • Use relevant keywords: Incorporate industry-specific keywords in your LinkedIn URL to improve its search engine optimization (SEO) and increase the chances of appearing in relevant search results.
  • Keep it consistent: Use the same LinkedIn URL across all your online platforms and personal branding materials to maintain a cohesive and professional online presence.
  • Update it regularly: If you switch jobs, change your industry, or acquire new skills, consider updating your LinkedIn URL to reflect your current professional focus.
  • Monitor its performance: Keep track of the traffic and engagement your LinkedIn profile receives through your custom URL. This data can help you assess the effectiveness of your personal branding efforts.

LinkedIn URL Examples

Here are a few examples of well-optimized LinkedIn URLs:


LinkedIn URL Best Practices

While customizing your LinkedIn URL is a great way to enhance your personal brand, it’s important to follow these best practices:

  • Avoid using your birthdate or other sensitive personal information in your LinkedIn URL.
  • Don’t use profanity or inappropriate language in your custom URL.
  • Double-check for typos or spelling errors before saving your custom URL.
  • Ensure your LinkedIn URL is easy to read and understand.
  • Use a vanity URL that reflects your professional identity and reinforces your personal brand.

LinkedIn URL Shortener

If you find that your LinkedIn URL is too long or difficult to remember, you can use a URL shortener service to create a shorter and more manageable URL. Services like Bitly or TinyURL allow you to create custom short URLs that redirect to your LinkedIn profile.


Your LinkedIn URL is a powerful tool for promoting your personal brand and connecting with professionals in your industry. By customizing and optimizing your LinkedIn URL, you can enhance your online presence, improve your visibility, and attract the right opportunities. Take the time to create a professional and memorable LinkedIn URL that reflects your personal brand, and use it strategically across various platforms to maximize its impact.

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