Incorporating video content into your LinkedIn marketing strategy.


26 Sep 2023  •   3 minutes read

Author: Admin

Incorporating Video Content into Your LinkedIn Marketing Strategy

LinkedIn has become more than just a professional networking site. It has evolved into a powerful marketing platform that businesses can leverage to reach their target audience and achieve their marketing goals. With over 700 million members, LinkedIn offers a unique opportunity to connect with professionals, showcase your expertise, and generate leads.

One of the most effective ways to stand out and engage your audience on LinkedIn is by incorporating video content into your marketing strategy. Video has become increasingly popular on social media platforms, and LinkedIn is no exception. According to LinkedIn, video is the fastest-growing format on the platform and is shared 20 times more than other types of content.

The Benefits of Using Video on LinkedIn

Using video content in your LinkedIn marketing strategy can provide several benefits for your business:

1. Increased Engagement: Videos on LinkedIn tend to receive higher engagement compared to other types of content. According to LinkedIn, video posts receive 5 times more engagement than other types of content. Videos can capture attention and deliver your message in a more engaging and memorable way.

2. Improved Reach: LinkedIn’s algorithm prioritizes video content, meaning that your videos are more likely to be shown to a wider audience. By incorporating videos into your LinkedIn strategy, you can increase your reach and attract new followers and potential customers.

3. Showcase Your Expertise: Video allows you to demonstrate your expertise and establish yourself as a thought leader in your industry. You can share insights, provide valuable tips, and showcase your products or services through video content, helping you build credibility and trust with your audience.

4. Personal Connection: Video content allows you to establish a personal connection with your audience. By appearing on camera, sharing your story, and engaging directly with your viewers, you can humanize your brand and create a sense of authenticity.

Best Practices for Using Video on LinkedIn

Now that you understand the benefits of incorporating video into your LinkedIn marketing strategy, let’s explore some best practices to help you get the most out of your video content:

1. Keep it Short and Engaging

LinkedIn users are typically busy professionals who are looking for valuable content that can be consumed quickly. To capture their attention, keep your videos short and to the point. Aim for videos that are no longer than 2 minutes, and make sure to deliver your message within the first few seconds to hook your audience.

2. Optimize for Mobile Viewing

A large percentage of LinkedIn users access the platform through their mobile devices. Therefore, it’s crucial to optimize your videos for mobile viewing. Use captions or subtitles to make your videos more accessible, and ensure that the visuals and text are clear and easy to read on smaller screens.

3. Provide Value and Educational Content

LinkedIn is a professional platform where users seek valuable insights and educational content. When creating video content, focus on providing value to your audience. Share industry tips, offer solutions to common problems, or provide tutorials that can help your viewers improve their professional skills or knowledge.

4. Incorporate Call-to-Actions

Don’t forget to include a call-to-action in your LinkedIn videos. Whether it’s directing viewers to your website, encouraging them to like or share your video, or inviting them to join a webinar or download a resource, a well-placed call-to-action can help you drive engagement and generate leads.

5. Experiment with Different Video Formats

LinkedIn offers various video formats that you can experiment with to see what resonates best with your audience. Some popular formats include interview-style videos, behind-the-scenes footage, product demos, and educational videos. Test different formats and analyze the performance to determine which types of videos generate the most engagement and achieve your marketing goals.

6. Analyze and Optimize Your Videos

As with any marketing strategy, it’s essential to analyze the performance of your videos on LinkedIn. LinkedIn provides analytics that can help you understand how your videos are performing, including metrics such as views, engagement, and demographics of your viewers. Use these insights to optimize your future videos and make data-driven decisions.


Incorporating video content into your LinkedIn marketing strategy can help you stand out, engage your audience, and achieve your marketing goals. By following best practices such as keeping your videos short and engaging, optimizing for mobile viewing, providing value and educational content, incorporating call-to-actions, experimenting with different video formats, and analyzing and optimizing your videos, you can maximize the benefits of using video on LinkedIn.

Remember, LinkedIn is a professional platform, so it’s important to maintain a level of professionalism in your video content. Be authentic, showcase your expertise, and provide value to your audience. With the right approach, video can be a powerful tool to help you build relationships, generate leads, and grow your business on LinkedIn.

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