Incorporating your industry or niche in your LinkedIn profile URL


26 Sep 2023  •   4 minutes read

Author: Admin

Incorporating Your Industry or Niche in Your LinkedIn Profile URL

LinkedIn is a powerful networking platform that allows professionals to connect, share information, and build their personal brand. One of the key elements of your LinkedIn profile is your unique URL, which is essentially your online address on the platform. By customizing your LinkedIn URL and incorporating your industry or niche, you can make your profile more memorable and relevant to potential connections and employers.

What is a LinkedIn URL?

A LinkedIn URL is a unique web address that points to your profile on the platform. It typically follows the format “”. Your LinkedIn URL is an important part of your professional online presence as it allows others to easily find and access your profile. By default, LinkedIn assigns a random combination of letters and numbers as your URL, but you have the option to customize it to make it more personalized and professional.

Why Customize Your LinkedIn URL?

Customizing your LinkedIn URL offers several benefits:

  1. Improved personal branding: By incorporating your industry or niche in your LinkedIn URL, you can instantly communicate your professional focus to anyone who sees it. This can help you stand out and make a strong impression on potential employers, clients, or collaborators.
  2. Easy sharing: A customized LinkedIn URL is easier to share verbally and in written communication. It’s much more memorable and professional to say “” rather than a long string of random characters.
  3. Search engine optimization (SEO): Customizing your LinkedIn URL with relevant keywords can also improve your online visibility. When someone searches for professionals in your industry or niche, your profile is more likely to appear in the search results if your URL contains those keywords.
  4. Consistency across platforms: If you use your LinkedIn profile as part of your personal branding strategy and include it on your business cards, resume, or other online profiles, a customized URL can help maintain consistency and professionalism.

How to Customize Your LinkedIn URL

Customizing your LinkedIn URL is a quick and simple process. Here’s how you can do it:

  1. Log in to your LinkedIn account and navigate to your profile page.
  2. Click on the “Me” icon in the top right corner of the page, and select “View profile” from the dropdown menu.
  3. On your profile page, locate the “Edit public profile & URL” button. It’s usually located below your profile picture and headline.
  4. Click on the pencil icon next to your current URL.
  5. In the “Edit URL” section, enter your desired custom URL. It’s best to use your full name or a variation of it, along with a keyword or two related to your industry or niche. For example, if your name is John Smith and you’re a web developer, you could use “”.
  6. Click “Save” to save your changes.

LinkedIn URL Best Practices

When customizing your LinkedIn URL, keep the following best practices in mind:

  • Keep it professional: Your LinkedIn URL is an extension of your professional brand, so avoid using nicknames, inappropriate words, or personal references. Stick to your name and relevant industry keywords.
  • Use lowercase letters: LinkedIn URLs are case-insensitive, but using lowercase letters makes your URL easier to read and remember.
  • Avoid special characters: Stick to alphanumeric characters (letters and numbers) when customizing your URL. Special characters can cause issues and make it harder for others to type or remember your URL.
  • Keep it concise: While you have up to 30 characters to customize your LinkedIn URL, it’s best to keep it as short and concise as possible. A shorter URL is easier to share and remember.
  • Check for availability: Before finalizing your custom URL, check if it’s available. LinkedIn will let you know if the URL is already taken or if it violates their terms of service.

Where to Use Your LinkedIn URL

Your customized LinkedIn URL can be used in various ways to enhance your personal branding and online presence. Here are a few places where you can incorporate your LinkedIn URL:

  1. Resume: Include your LinkedIn URL in the contact information section of your resume. This allows potential employers to easily access your profile and learn more about your professional background.
  2. Email signature: Add your LinkedIn URL to your email signature to provide recipients with an easy way to connect with you professionally.
  3. Business cards: Include your LinkedIn URL on your business cards to encourage people you meet to connect with you online.
  4. Other social media profiles: If you’re active on other social media platforms, such as Twitter or Instagram, include your LinkedIn URL in your bio or profile description to drive traffic to your LinkedIn profile.
  5. Professional website or blog: If you have a personal website or blog, consider adding a prominent link or badge that directs visitors to your LinkedIn profile.
  6. Online portfolios: If you’re a creative professional with an online portfolio, make sure to include a link to your LinkedIn profile alongside your work samples.

LinkedIn URL Optimization

Optimizing your LinkedIn URL can help improve your visibility and increase the chances of your profile being found by the right people. Here are a few tips for optimizing your LinkedIn URL:

  • Include relevant keywords: Incorporate keywords related to your industry or niche in your LinkedIn URL. This can help your profile rank higher in search engine results when someone searches for professionals with those keywords.
  • Keep it concise: Avoid adding unnecessary words or characters to your URL. A shorter and more focused URL is easier to read, remember, and share.
  • Update it periodically: As your professional focus or niche evolves, consider updating your LinkedIn URL to reflect those changes. This ensures that your URL remains relevant and aligned with your current goals.
  • Share it regularly: Actively promote your LinkedIn profile by sharing your URL on other social media platforms, in your email signature, and on your business cards. The more visibility your URL gets, the more opportunities you have to connect with others in your industry.


Your LinkedIn profile URL is an important part of your professional online presence. By customizing it and incorporating your industry or niche, you can enhance your personal branding, improve your visibility, and make a lasting impression on potential connections and employers. Take a few minutes to customize your LinkedIn URL today, and start leveraging its power to further your career.

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