Leveraging LinkedIn Premium InMail for event invitations and networking opportunities


26 Sep 2023  •   5 minutes read

Author: Admin

Unlocking the Power of LinkedIn Premium InMail

LinkedIn has become the go-to platform for professionals looking to expand their network, advance their careers, and find new opportunities. With over 740 million members worldwide, it offers endless possibilities for connecting with like-minded individuals, industry experts, and potential employers. While the basic version of LinkedIn provides essential features for networking, LinkedIn Premium takes it to the next level by offering additional benefits and tools that can give you a competitive edge in the professional world. One such feature is LinkedIn Premium InMail, which is particularly useful for event invitations and networking opportunities. In this article, we will explore how you can leverage LinkedIn Premium InMail to make the most of your networking efforts.

What is LinkedIn Premium?

Before we dive into the details of LinkedIn Premium InMail, let’s first understand what LinkedIn Premium is all about. LinkedIn Premium is a paid subscription service that offers a range of exclusive features and benefits to enhance your LinkedIn experience. It comes in various plans, including Premium Career, Premium Business, and Sales Navigator, each tailored to meet the needs of different professionals. With LinkedIn Premium, you gain access to advanced analytics, expanded search filters, and the ability to see who viewed your profile, among other perks. However, the focus of this article will be on LinkedIn Premium InMail and how it can help you with event invitations and networking.

LinkedIn Premium InMail: The Key to Unlocking Event Opportunities

LinkedIn Premium InMail is a powerful tool that allows you to send messages directly to other LinkedIn members, even if you are not connected or do not have their email address. This feature can be a game-changer when it comes to event invitations and networking opportunities. Here’s why.

1. Access to a Larger Network

One of the main advantages of LinkedIn Premium InMail is the ability to reach out to a larger network. With the basic version of LinkedIn, you can only send connection requests to people you know or have some common connections with. However, with LinkedIn Premium InMail, you can bypass these restrictions and connect with professionals outside your immediate network. This opens up a whole new world of opportunities for event invitations and networking. Whether you’re organizing a conference, hosting a networking event, or simply looking to expand your professional circle, LinkedIn Premium InMail can help you reach out to the right people and increase your chances of success.

2. Increased Response Rates

When it comes to event invitations or networking requests, getting a response is crucial. With LinkedIn Premium InMail, you have a higher chance of receiving a response compared to regular messages or connection requests. According to LinkedIn, Premium InMail has a response rate that is three times higher than regular messages. This can be attributed to the fact that Premium InMail messages are prioritized and delivered directly to the recipient’s inbox, rather than being buried in the “Invitations” or “Messages” section, where they may easily go unnoticed. Additionally, LinkedIn Premium InMail allows you to personalize your messages and make them more compelling, increasing the likelihood of a positive response.

3. InMail Analytics for Insights

LinkedIn Premium InMail also provides valuable analytics that can help you track the success of your event invitations and networking efforts. With InMail analytics, you can see metrics such as the number of InMails sent, open rates, response rates, and even the average response time. These insights can help you refine your approach, identify what works and what doesn’t, and make data-driven decisions to improve your networking strategy. By analyzing the data provided by LinkedIn Premium InMail, you can gain a better understanding of your target audience and tailor your messages accordingly, increasing your chances of success.

Is LinkedIn Premium Worth it?

Now that we have highlighted some of the benefits of LinkedIn Premium InMail for event invitations and networking, you might be wondering if LinkedIn Premium is worth the investment. The answer to this question depends on your specific needs and goals. LinkedIn Premium comes with a cost, and the price varies depending on the plan you choose. It’s important to carefully evaluate the features and benefits of each plan and determine if they align with your professional objectives. Here are some factors to consider when deciding if LinkedIn Premium is worth it for you:

1. Networking Opportunities

If networking is a key aspect of your professional life, LinkedIn Premium can be a valuable asset. The ability to connect with professionals outside your immediate network, reach out to influencers and thought leaders, and send personalized messages through LinkedIn Premium InMail can significantly enhance your networking efforts. Additionally, the advanced search filters and analytics provided by LinkedIn Premium can help you identify potential connections and networking opportunities that you may have otherwise missed.

2. Job Search

LinkedIn is a powerful platform for job seekers, and LinkedIn Premium can provide an extra edge in your job search. With Premium Career, you gain access to features such as “Open Candidates,” which allows you to privately signal to recruiters that you are open to new opportunities. You also get access to insights and statistics that can help you understand the job market better and tailor your profile and applications accordingly. If you are actively looking for a job or considering a career change, LinkedIn Premium can be a worthwhile investment.

3. Sales and Business Development

For professionals in sales and business development roles, LinkedIn Premium offers unique features that can help you generate leads, build relationships, and close deals. The Sales Navigator plan, in particular, provides advanced lead search filters, lead recommendations, and CRM integration, among other sales-focused tools. If your role involves prospecting, lead generation, or client acquisition, LinkedIn Premium can provide a significant boost to your efforts and help you achieve your sales targets.

4. Personal Branding and Visibility

LinkedIn is not just a networking platform; it is also a personal branding tool. Having a strong presence on LinkedIn can enhance your professional reputation, increase your visibility, and attract new opportunities. With LinkedIn Premium, you have access to additional profile customization options and the ability to see who viewed your profile. These features can help you optimize your LinkedIn profile, track your profile views, and gain insights into how you are perceived by others. If personal branding is important to you, LinkedIn Premium can offer valuable tools to support your efforts.

LinkedIn Premium Cost and Plans

LinkedIn Premium offers different plans to cater to the diverse needs of professionals. The cost of LinkedIn Premium varies depending on the plan you choose and the region you are in. Here’s an overview of the different LinkedIn Premium plans and their features:

1. Premium Career

LinkedIn Premium Career is designed for individuals who are focused on advancing their careers and finding new job opportunities. It offers features such as “Open Candidates,” which allows you to privately signal to recruiters that you are open to new opportunities, and advanced search filters to help you find the right job. The cost of LinkedIn Premium Career starts at $29.99 per month.

2. Premium Business

LinkedIn Premium Business is suitable for professionals who are looking to grow their businesses, expand their networks, and generate leads. It offers features such as InMail credits, advanced search filters, and lead recommendations. The cost of LinkedIn Premium Business starts at $59.99 per month.

3. Sales Navigator

LinkedIn Sales Navigator is designed for sales professionals who want to leverage LinkedIn for lead generation and business development. It offers features such as advanced lead search filters, CRM integration, and real-time sales updates. The cost of LinkedIn Sales Navigator starts at $79.99 per month.

LinkedIn Premium Discounts

LinkedIn occasionally offers discounts and promotions on its Premium plans, especially for new users. These discounts can vary in terms of the percentage off or the duration of the discounted subscription. Keep an eye out for any ongoing promotions or check the LinkedIn website for the latest offers. Taking advantage of these discounts can help you save money while enjoying the benefits of LinkedIn Premium.


LinkedIn Premium InMail is a powerful tool that can significantly enhance your event invitations and networking opportunities on LinkedIn. With its ability to reach a larger network, increase response rates, and provide valuable analytics, LinkedIn Premium InMail is a game-changer for professionals looking to expand their professional circle and make the most of their networking efforts. While LinkedIn Premium comes at a cost, it offers a range of features and benefits that can be worth the investment, depending on your specific needs and goals. Whether you’re focused on networking, job search, sales, or personal branding, LinkedIn Premium has a plan tailored to meet your professional objectives. Consider evaluating the features and cost of LinkedIn Premium to determine if it aligns with your goals and take advantage of any available discounts to maximize your investment. Unlock the full potential of LinkedIn Premium InMail and take your networking to new heights.

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