Leveraging your LinkedIn URL on the app for personal branding and marketing

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26 Sep 2023  •   6 minutes read

Author: Admin

Leveraging your LinkedIn URL for Personal Branding and Marketing

In today’s digital age, personal branding and marketing have become essential for professionals looking to stand out in the job market. One of the most powerful tools for building your personal brand and promoting yourself online is LinkedIn. With over 774 million users worldwide, LinkedIn is the leading professional networking platform. It allows you to connect with industry peers, showcase your skills and experience, and even find job opportunities.

While most professionals are aware of the importance of having a strong LinkedIn profile, many overlook the significance of their LinkedIn URL. Your LinkedIn URL is a unique web address that directs users to your profile. By leveraging your LinkedIn URL effectively, you can enhance your personal branding and marketing efforts. In this article, we will explore the various ways in which you can utilize your LinkedIn URL on the app for personal branding and marketing.

What is a LinkedIn URL?

A LinkedIn URL, also known as a LinkedIn Public Profile URL or LinkedIn Profile Link, is a web address that leads directly to your LinkedIn profile. It appears in the address bar of your web browser when you visit your profile. By default, LinkedIn assigns a random combination of numbers and letters as your LinkedIn URL. For example, the default LinkedIn URL might look something like this:

www.linkedin.com/in/12345678

While this default LinkedIn URL does the job of directing users to your profile, it is not very memorable or professional. Customizing your LinkedIn URL allows you to create a personalized web address that is easy to remember and share. For example, you can customize your LinkedIn URL to look like this:

www.linkedin.com/in/yourname

Why is a Custom LinkedIn URL Important?

A custom LinkedIn URL is important for several reasons:

1. Personal Branding: Customizing your LinkedIn URL allows you to incorporate your name or a variation of it into your web address. This helps in building your personal brand and establishing a professional online presence.

2. Professionalism: A custom LinkedIn URL looks more professional than a random combination of numbers and letters. It shows that you have taken the time to personalize your profile and have attention to detail.

3. Memorability: A custom LinkedIn URL is easier to remember and share with others. This is especially useful when networking or including your LinkedIn profile on business cards, resumes, or other marketing materials.

4. Search Engine Optimization (SEO): A customized LinkedIn URL that includes your name can improve your search engine visibility. When someone searches for your name on Google or other search engines, your LinkedIn profile is more likely to appear at the top of the search results.

How to Get Your LinkedIn URL

To get your LinkedIn URL, follow these simple steps:

Step 1: Sign in to your LinkedIn account using the LinkedIn app on your mobile device.

Step 2: Tap on your profile picture or the “Me” icon at the bottom right corner of the screen to access your profile.

Step 3: Scroll down to the “Contact Info” section and tap on the pencil icon to edit your contact information.

Step 4: In the “Websites” section, you will find your LinkedIn URL. Tap on it to copy your URL to the clipboard.

Note: If you haven’t customized your LinkedIn URL, it will be the default URL assigned by LinkedIn. To customize your LinkedIn URL, refer to the next section.

How to Customize Your LinkedIn URL

Customizing your LinkedIn URL is a simple process that can be done directly through the LinkedIn app. Follow these steps to customize your LinkedIn URL:

Step 1: Sign in to your LinkedIn account using the LinkedIn app on your mobile device.

Step 2: Tap on your profile picture or the “Me” icon at the bottom right corner of the screen to access your profile.

Step 3: Scroll down to the “Contact Info” section and tap on the pencil icon to edit your contact information.

Step 4: In the “Websites” section, tap on the “Edit” button next to your LinkedIn URL.

Step 5: Enter your desired custom LinkedIn URL in the available field. LinkedIn will automatically check if the URL is available. If the URL is already taken, you will need to choose a different variation.

Step 6: Once you have entered your desired custom LinkedIn URL, tap on the “Save” button to save your changes.

LinkedIn URL Best Practices

Now that you have customized your LinkedIn URL, it’s important to optimize it for maximum impact. Here are some best practices to consider:

1. Use Your Full Name: Ideally, your LinkedIn URL should include your full name or a variation of it. This makes it easier for others to find and remember your profile.

2. Keep It Professional: Avoid using nicknames or unprofessional words in your LinkedIn URL. Keep it simple, professional, and relevant to your personal brand.

3. Avoid Special Characters: LinkedIn URLs do not support special characters such as spaces, underscores, or punctuation marks. Stick to alphanumeric characters (A-Z, 0-9) and hyphens (-) if needed.

4. Shorten Your URL: While LinkedIn allows custom URLs of up to 30 characters, it’s best to keep your LinkedIn URL as short as possible. Shorter URLs are easier to remember and share.

5. Share Your LinkedIn URL: Now that you have a customized LinkedIn URL, make sure to share it across your other online platforms, such as your personal website, blog, or other social media profiles. This helps to drive traffic to your LinkedIn profile and expand your professional network.

Where to Find Your LinkedIn URL on the App

Your customized LinkedIn URL can be found in multiple locations within the LinkedIn app. Here are some places where you can find your LinkedIn URL:

1. Your Profile: When you open your LinkedIn profile in the app, your LinkedIn URL will be displayed at the top of the screen, just below your name and profile picture.

2. Contact Info: As mentioned earlier, your LinkedIn URL can be found in the “Contact Info” section of your profile. Tap on the pencil icon to edit your contact information, and you will see your LinkedIn URL listed under the “Websites” section.

3. Share Profile: If you want to share your LinkedIn profile with someone, you can do so by tapping on the “Share Profile” button. Your LinkedIn URL will be included in the sharing options.

4. Messages: When you send a message to someone on LinkedIn via the app, your LinkedIn URL will be automatically attached to the message. This allows the recipient to easily access your profile.

LinkedIn URL Shorteners

If you find that your customized LinkedIn URL is still too long or difficult to remember, you can consider using a URL shortener. URL shorteners are online tools that convert long URLs into shorter, more manageable ones. Here are a few popular URL shorteners you can use:

1. Bitly: Bitly is one of the most well-known URL shortening services. It allows you to create custom short URLs and track the number of clicks on your links.

2. TinyURL: TinyURL is another popular URL shortening service that converts long URLs into shorter ones. It also provides the option to customize your shortened URL.

3. Rebrandly: Rebrandly is a URL branding and management platform that enables you to create custom short URLs with your own domain name.

4. Ow.ly: Ow.ly is a URL shortening service provided by Hootsuite. It allows you to shorten and share URLs directly from the Hootsuite platform.

When using a URL shortener, make sure to choose a memorable and relevant shortened URL that reflects your personal brand. Additionally, be cautious when using URL shorteners as some platforms may flag them as spam or malicious links.

LinkedIn URL Optimization Tips

Optimizing your LinkedIn URL can further enhance your personal branding and marketing efforts. Here are some tips to optimize your LinkedIn URL:

1. Keywords: Incorporate relevant keywords in your LinkedIn URL to improve your search engine visibility. For example, if you are a digital marketer, you can include “digitalmarketing” in your LinkedIn URL.

2. Consistency: Use the same LinkedIn URL across all your online platforms to maintain consistency and make it easier for others to find you.

3. Backlinks: Include your LinkedIn URL in your website’s footer, blog posts, and other online content to create backlinks. This helps to improve your LinkedIn profile’s search engine ranking.

4. Track Your URL: Use URL tracking tools such as Google Analytics to monitor the performance of your LinkedIn URL. Track the number of clicks, sources of traffic, and other relevant metrics to assess the effectiveness of your personal branding efforts.

Final Thoughts

Your LinkedIn URL is a valuable tool for personal branding and marketing. By customizing and optimizing your LinkedIn URL, you can enhance your online presence, improve your search engine visibility, and make it easier for others to find and connect with you. Take the time to craft a memorable and professional LinkedIn URL that reflects your personal brand. Share your LinkedIn URL across your various online platforms and marketing materials to maximize its impact. Remember, your LinkedIn URL is not just a web address – it is a powerful tool for personal branding and marketing.

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