Leveraging your LinkedIn URL to connect with industry influencers and experts


26 Sep 2023  •   5 minutes read

Author: Admin

Leveraging Your LinkedIn URL to Connect with Industry Influencers and Experts

As a professional in today’s digital age, having a strong online presence is crucial for networking and career growth. One platform that stands out for professionals is LinkedIn, the world’s largest professional network. With over 750 million members worldwide, LinkedIn offers a wealth of opportunities to connect with industry influencers and experts. One often overlooked aspect of LinkedIn is the URL for your profile. In this article, we will explore how you can leverage your LinkedIn URL to enhance your networking efforts and establish connections with industry leaders.

Understanding Your LinkedIn URL

Before we dive into the strategies to leverage your LinkedIn URL, let’s first understand what it is and how to find it. Your LinkedIn URL is the web address that directs users to your LinkedIn profile. It typically includes your name and some additional characters. For example, a LinkedIn URL could look something like this: www.linkedin.com/in/johndoe123.

Finding your LinkedIn URL is simple. Just follow these steps:

  1. Log in to your LinkedIn account
  2. Click on your profile picture in the top right corner of the screen
  3. Select “View profile”
  4. Look for the URL displayed below your profile picture

The Importance of a Customized LinkedIn URL

Now that you know where to find your LinkedIn URL, let’s discuss why it’s important to customize it. By default, LinkedIn assigns a random combination of letters and numbers to your profile URL. However, this generic URL does not make a strong impression and can be difficult to remember. By customizing your LinkedIn URL, you can create a personalized web address that reflects your professional brand and is easier for others to remember and find.

Here are a few reasons why a customized LinkedIn URL is important:

  • Professional Branding: A customized LinkedIn URL allows you to showcase your personal brand and stand out from the crowd. By including your name or relevant keywords in your URL, you can create a strong online presence that aligns with your professional goals.
  • Easy Sharing: When networking or applying for a job, it’s important to provide a clear and concise way for others to find your LinkedIn profile. A customized URL makes it easier to share your profile with others, whether it’s through business cards, email signatures, or social media.
  • Improved Search Engine Optimization (SEO): Customizing your LinkedIn URL with relevant keywords can also improve your visibility in search engine results. When someone searches for your name or industry-related keywords, having a personalized URL can increase the likelihood of your profile appearing in search results.

How to Customize Your LinkedIn URL

Now that you understand the importance of a customized LinkedIn URL, let’s explore how you can create one.

Follow these steps to customize your LinkedIn URL:

  1. Log in to your LinkedIn account
  2. Click on your profile picture in the top right corner of the screen
  3. Select “View profile”
  4. Click on the “Edit public profile & URL” button on the right-hand side of the screen
  5. Under the “Edit URL” section, click on the pencil icon
  6. Type in your desired URL
  7. Click “Save”

When customizing your LinkedIn URL, keep the following tips in mind:

  • Use your full name or a variation of it: Using your full name or a variation of it in your LinkedIn URL makes it easier for others to find and recognize your profile. Avoid using nicknames or irrelevant words that don’t align with your professional brand.
  • Avoid special characters and numbers: Stick to using only letters in your LinkedIn URL. Special characters and numbers can make the URL more complicated and harder to remember.
  • Keep it concise: A shorter URL is easier to share and remember. Try to keep your LinkedIn URL as short and concise as possible while still including your name or relevant keywords.
  • Check for availability: Before finalizing your LinkedIn URL, make sure it’s available. LinkedIn will let you know if the URL you entered is already taken by another user. If that’s the case, try different variations until you find an available option.

Optimizing Your LinkedIn URL for Networking

Now that you have a customized LinkedIn URL, it’s time to leverage it to connect with industry influencers and experts. Here are some strategies to optimize your LinkedIn URL for networking:

1. Include Your LinkedIn URL on Your Resume

Your resume is an essential tool for showcasing your skills and experience to potential employers. By including your customized LinkedIn URL on your resume, you provide recruiters and hiring managers with an easy way to access your professional profile and learn more about your qualifications. Place your LinkedIn URL prominently on your resume, preferably in the header or contact information section.

2. Add Your LinkedIn URL to Your Business Card

Networking events and professional conferences are great opportunities to make connections and expand your professional network. When exchanging business cards with new contacts, consider including your LinkedIn URL alongside your other contact information. This allows the recipient to quickly and easily connect with you on LinkedIn and stay updated on your professional activities.

3. Share Your LinkedIn URL on Social Media

Social media platforms provide a powerful way to connect with professionals in your industry. Whether it’s Twitter, Facebook, or Instagram, consider adding your LinkedIn URL to your bio or about section. This encourages your followers and connections on other platforms to visit your LinkedIn profile and connect with you there as well.

4. Include Your LinkedIn URL in Email Signatures

Email is a primary mode of communication in the professional world. By adding your LinkedIn URL to your email signature, you provide recipients with a direct link to your profile. This makes it easy for colleagues, clients, or potential employers to learn more about you and connect with you on LinkedIn.

LinkedIn URL Best Practices

Now that you know how to leverage your LinkedIn URL for networking, let’s discuss some best practices to maximize its effectiveness:

  • Update your LinkedIn URL if needed: If you change your name or rebrand yourself, it’s a good idea to update your LinkedIn URL to reflect the change. This ensures consistency across all your online platforms and makes it easier for others to find you.
  • Regularly review your LinkedIn URL: As you progress in your career or shift focus, it’s important to review your LinkedIn URL and make any necessary updates. Ensure that your URL reflects your current professional goals and aligns with your personal brand.
  • Keep your LinkedIn profile up to date: Your LinkedIn URL is only effective if your profile is complete and up to date. Regularly review and update your profile with relevant information, skills, and achievements to make a strong impression on visitors.
  • Share valuable content on LinkedIn: To attract industry influencers and experts to your profile, share valuable content on LinkedIn. This could be industry insights, thought leadership articles, or helpful tips related to your field. By consistently sharing valuable content, you position yourself as an expert in your industry and attract the attention of influencers.
  • Engage with others on LinkedIn: Building connections on LinkedIn is not just about sharing your own content. Engage with others by liking, commenting, and sharing their posts. This helps you build relationships with industry influencers and experts and increases your visibility within your network.


Your LinkedIn URL is more than just a web address; it’s a powerful tool for networking and connecting with industry influencers and experts. By customizing your LinkedIn URL and strategically leveraging it across various platforms, you can enhance your online presence, attract the attention of industry leaders, and open doors to new opportunities. Take the time to optimize your LinkedIn URL and make it an integral part of your professional branding strategy.

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