LinkedIn vanity URL: A catalyst for personal and professional growth

liprospect

26 Sep 2023  •   5 minutes read

Author: Admin

Introduction

LinkedIn is a powerful platform for professionals to connect, network, and showcase their skills and expertise. With over 774 million members worldwide, it has become the go-to social media platform for professionals across various industries. One feature that often goes unnoticed but can have a significant impact on personal and professional growth is the LinkedIn vanity URL.

What is a LinkedIn Vanity URL?

A LinkedIn vanity URL is a personalized web address that you can create for your LinkedIn profile. It replaces the default URL with a custom URL that reflects your name or brand, making it easier for others to find and remember your profile. Instead of a long string of random characters, your LinkedIn vanity URL will be concise and professional.

How to Get a LinkedIn Vanity URL

Obtaining a LinkedIn vanity URL is a quick and simple process. Here’s a step-by-step guide:

  1. Sign in to your LinkedIn account.
  2. Click on your profile picture in the top right corner of the screen.
  3. Select “View Profile” from the dropdown menu.
  4. On your profile page, click on the “Edit public profile & URL” button, which is located to the right of your profile picture.
  5. Under the “Edit URL” section on the right-hand side, you’ll see your current LinkedIn URL. Click on the pencil icon next to it.
  6. In the pop-up window, enter your desired vanity URL. Keep it professional and easy to remember.
  7. Click “Save” to confirm your new vanity URL.

Once you’ve saved your new vanity URL, it will be immediately visible and active. You can start sharing it with others to enhance your online presence and make it easier for potential employers, clients, and colleagues to find you on LinkedIn.

Why Should You Customize Your LinkedIn URL?

Customizing your LinkedIn URL offers several benefits:

1. Professional Branding

A customized LinkedIn URL gives you the opportunity to showcase your personal brand. By incorporating your name or professional tagline into your URL, you create a consistent online presence that aligns with your professional identity.

2. Increased Visibility

A vanity URL makes it easier for others to find you on LinkedIn. When your URL contains your name or brand, it becomes more memorable and user-friendly. As a result, you’re more likely to appear in search results and attract the attention of recruiters, potential clients, and industry peers.

3. Improved Link Sharing

Sharing your LinkedIn profile becomes effortless when you have a customized URL. Instead of a lengthy and confusing string of characters, you can share a concise and professional URL that directs people straight to your profile. This is especially useful when including your LinkedIn profile link on your resume, business cards, or other marketing materials.

How to Change Your LinkedIn Vanity URL

If you’ve already set up a vanity URL but want to change it, you can easily do so by following these steps:

  1. Sign in to your LinkedIn account.
  2. Click on your profile picture in the top right corner of the screen.
  3. Select “View Profile” from the dropdown menu.
  4. On your profile page, click on the “Edit public profile & URL” button, which is located to the right of your profile picture.
  5. Under the “Edit URL” section on the right-hand side, you’ll see your current LinkedIn URL. Click on the pencil icon next to it.
  6. In the pop-up window, edit your vanity URL to your desired choice.
  7. Click “Save” to confirm your new vanity URL.

Remember to choose a vanity URL that accurately represents your personal brand and is easy for others to remember.

Where to Find Your LinkedIn Vanity URL on the App

If you primarily use the LinkedIn app, you can still access and customize your vanity URL. Here’s how:

  1. Open the LinkedIn app on your smartphone or tablet.
  2. Tap on your profile picture in the top left corner of the screen.
  3. Scroll down and tap on the “View profile” button.
  4. On your profile page, tap on the “Edit public profile & URL” button, which is located below your profile picture.
  5. Under the “Edit URL” section, you’ll find your current LinkedIn URL. Tap on the pencil icon next to it.
  6. In the pop-up window, enter your desired vanity URL.
  7. Tap “Save” to confirm your new vanity URL.

With your vanity URL now customized, you can easily share your LinkedIn profile with others, whether you’re networking at events or connecting with professionals in your industry.

LinkedIn URL Shortener

In addition to customizing your vanity URL, LinkedIn also offers a URL shortening feature. This allows you to create a shorter version of your LinkedIn profile URL, making it even easier to share with others.

To access the LinkedIn URL shortener:

  1. Sign in to your LinkedIn account.
  2. Click on your profile picture in the top right corner of the screen.
  3. Select “View Profile” from the dropdown menu.
  4. On your profile page, click on the “Edit public profile & URL” button, which is located to the right of your profile picture.
  5. Under the “Edit URL” section on the right-hand side, you’ll see your current LinkedIn URL. Click on the pencil icon next to it.
  6. In the pop-up window, click on the “Edit” button next to the “Public profile URL” field.
  7. On the next page, click on the “Edit” button next to the “Edit your custom URL” section.
  8. Toggle the switch next to “Shorten your public profile URL” to enable the URL shortener.
  9. Click “Save” to confirm your changes.

Once you’ve enabled the URL shortener, your LinkedIn profile URL will be shortened and will begin with “lnkd.in/”. You can copy and share this shortened URL to make it even easier for others to access your profile.

LinkedIn URL Optimization

Optimizing your LinkedIn URL can further enhance your personal and professional brand. Here are some tips to make the most of your LinkedIn URL:

1. Use Your Full Name

When customizing your LinkedIn URL, include your full name if possible. This not only makes it easier for others to find you but also adds a sense of professionalism to your profile. Avoid using nicknames or abbreviations unless they are widely recognized in your industry.

2. Keep It Concise

While it’s important to include your full name, try to keep your vanity URL as concise as possible. Long URLs can be difficult to remember and share. Stick to using your first name and last name or a variation of it, depending on availability.

3. Avoid Special Characters and Spaces

LinkedIn vanity URLs do not allow special characters or spaces. Stick to alphanumeric characters (A-Z, 0-9) and hyphens if necessary. Remove any spaces or special characters from your name before setting up your vanity URL.

4. Be Consistent Across Platforms

For effective personal branding, use the same vanity URL or a similar variation across all your professional platforms. This includes other social media accounts, personal websites, and online portfolios. Consistency helps to establish a cohesive online presence and makes it easier for others to find and connect with you.

Conclusion

Customizing your LinkedIn vanity URL is a small but impactful step towards personal and professional growth. By creating a memorable and professional web address, you enhance your online presence, increase visibility, and make it easier for others to connect with you. Take the time to optimize your LinkedIn URL and incorporate it into your personal branding strategy. The benefits are well worth the effort.

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