LinkedIn vanity URL vs. generic URL: Which is better for your profile?


26 Sep 2023  •   4 minutes read

Author: Admin

LinkedIn Vanity URL vs. Generic URL: Which is Better for Your Profile?

LinkedIn is the world’s largest professional networking platform, with over 660 million users in more than 200 countries and territories. It has become a vital tool for professionals to connect, network, and showcase their skills and experience. One important aspect of your LinkedIn profile is your URL, which serves as your online address on the platform. However, LinkedIn offers two types of URLs: a generic URL and a vanity URL. In this article, we will explore the differences between the two and discuss which option is better for your profile.

What is a LinkedIn URL?

Before we delve into the specifics of vanity URLs and generic URLs, let’s first understand what a LinkedIn URL is. A LinkedIn URL is a unique web address assigned to each LinkedIn user’s profile. It serves as a link to your profile and can be shared with others to direct them to your profile page.

By default, LinkedIn assigns a generic URL to your profile, which usually consists of a combination of your name and some random numbers or letters. For example, a generic LinkedIn URL might look like this:

What is a Vanity URL?

A vanity URL, also known as a custom URL or personalized URL, is a unique URL that you can create for your LinkedIn profile. It allows you to replace the random numbers or letters in the generic URL with a more personalized and memorable name or phrase.

For example, if your name is John Doe, you can customize your LinkedIn URL to be something like This not only looks more professional but also makes it easier for others to find and remember your profile.

Benefits of a Vanity URL

Using a vanity URL for your LinkedIn profile offers several benefits:

1. Professional Branding

A vanity URL allows you to create a personalized online brand by using your name or a relevant keyword in your URL. This can help you stand out from the crowd and establish yourself as a professional in your industry. It also makes it easier for others to identify and remember your profile.

2. Improved Search Engine Optimization (SEO)

Customizing your LinkedIn URL with relevant keywords can help improve your profile’s visibility in search engine results. When someone searches for your name or industry-related keywords, having a vanity URL that includes those keywords can increase the chances of your profile appearing higher in the search results.

3. Enhanced Professional Image

A vanity URL gives your LinkedIn profile a more professional and polished look. It shows that you have taken the time to customize your online presence and highlights your attention to detail. This can make a positive impression on recruiters, potential employers, and other professionals who view your profile.

4. Easy to Share

A vanity URL is easier to share with others compared to a generic URL. Whether you’re including it in your email signature, business card, or resume, a shorter and more memorable vanity URL is more likely to be typed correctly and accessed by others.

How to Get a Vanity URL for Your LinkedIn Profile

Now that you understand the benefits of having a vanity URL for your LinkedIn profile, let’s talk about how you can get one.

Step 1: Go to Your LinkedIn Profile

Log in to your LinkedIn account and navigate to your profile page.

Step 2: Click on “Edit public profile & URL”

On your profile page, look for the “Edit public profile & URL” button. It is usually located in the top right corner of the page, next to your profile photo.

Step 3: Customize Your URL

Clicking on the “Edit public profile & URL” button will take you to a new page where you can customize your URL. Look for the section that says “Edit your custom URL” and click on the pencil icon next to it.

Step 4: Enter Your Preferred URL

In the text box that appears, enter your preferred vanity URL. Keep in mind that it should be unique and not already taken by another LinkedIn user. You can use your name, a combination of your name and industry-related keywords, or any other relevant term that represents your professional brand.

Step 5: Save Your Changes

After entering your preferred vanity URL, click on the “Save” button to save your changes. LinkedIn will check if the URL is available and notify you if it is already taken or cannot be used.

How to Change Your Vanity URL

If you have already customized your LinkedIn URL but want to change it, you can follow the same steps mentioned above. Simply go to your profile, click on “Edit public profile & URL,” and update your custom URL with a new one.

Best Practices for Customizing Your LinkedIn URL

When customizing your LinkedIn URL, keep the following best practices in mind:

1. Use Your Name

Whenever possible, use your name in your vanity URL. This helps with personal branding and makes it easier for others to find and recognize your profile.

2. Keep It Simple and Professional

Avoid using complex or irrelevant terms in your vanity URL. Keep it simple, professional, and easy to remember. Using your name or a combination of your name and industry-related keywords is usually the best approach.

3. Avoid Special Characters and Spaces

LinkedIn does not allow special characters or spaces in vanity URLs. Stick to alphanumeric characters and hyphens (-) if needed.

4. Be Consistent Across Platforms

If possible, try to use the same vanity URL across different social media platforms and your personal website. This creates a consistent online presence and makes it easier for others to find and connect with you.

5. Update Your LinkedIn URL on Your Resume and Business Cards

Once you have customized your LinkedIn URL, make sure to update it on your resume, business cards, and other professional materials. This ensures that others can easily find your profile when they come across your offline materials.


Customizing your LinkedIn URL with a vanity URL can greatly enhance your professional brand, improve your online visibility, and make it easier for others to find and connect with you. By following the steps outlined in this article, you can easily create a personalized URL that reflects your professional identity and helps you stand out in the competitive world of LinkedIn.

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