Optimizing your LinkedIn URL on the app for search engine visibility


26 Sep 2023  •   3 minutes read

Author: Admin

Improve Your LinkedIn Profile Visibility with Custom URLs

LinkedIn is a powerful platform for professionals to connect, network, and showcase their skills and experience. With over 740 million members, it’s essential to optimize your LinkedIn profile to stand out from the crowd. One way to do this is by customizing your LinkedIn URL, which can help improve your search engine visibility and make it easier for others to find you. In this article, we’ll guide you through the process of optimizing your LinkedIn URL on the app for maximum impact.

Why Customize Your LinkedIn URL

Your LinkedIn URL is like your digital business card. It’s the link that represents your professional brand and serves as a direct connection to your LinkedIn profile. By customizing your LinkedIn URL, you can:

  • Make it easier for people to find your profile
  • Improve your search engine visibility
  • Enhance your personal branding
  • Add a professional touch to your resume or business card

Now that you understand the importance of customizing your LinkedIn URL, let’s dive into the steps to optimize it.

How to Customize Your LinkedIn URL on the App

To customize your LinkedIn URL on the app, follow these simple steps:

Step 1: Open the LinkedIn App

The first step is to open the LinkedIn app on your smartphone or tablet. Make sure you are logged in to your LinkedIn account.

Step 2: Go to Your Profile

Once you are on the LinkedIn app’s home screen, tap on the “Profile” icon at the bottom of the screen. This will take you to your LinkedIn profile.

Step 3: Tap on the “Edit” Button

On your LinkedIn profile, you’ll find an “Edit” button located near the top right corner of the screen. Tap on it to access the editing options.

Step 4: Edit Your Public Profile URL

Scroll down until you see the “Public Profile” section. Tap on the “Edit public profile & URL” option. This will allow you to edit your public profile URL.

Step 5: Customize Your LinkedIn URL

In the “Edit URL” section, you’ll see your current LinkedIn URL. It will typically be a combination of your name and some random numbers or characters. To customize it, tap on the pencil icon next to the URL.

Step 6: Enter Your Desired LinkedIn URL

A pop-up window will appear, prompting you to enter your desired LinkedIn URL. Keep in mind that LinkedIn has certain limitations for custom URLs. You can only use letters, numbers, hyphens, or underscores. Spaces and special characters are not allowed.

Choose a URL that is simple, professional, and easy to remember. Ideally, it should be your name or a variation of it. For example, if your name is John Smith, you could try variations like “johnsmith,” “john_smith,” or “john-smith.”

Step 7: Save Your Changes

After entering your desired LinkedIn URL, tap on the “Save” or “Done” button to save your changes. LinkedIn will verify if the URL is available. If it’s already taken, you’ll need to try a different variation.

Once you save your changes, your new custom LinkedIn URL will be active. You can now share it with others to direct them to your LinkedIn profile.

LinkedIn URL Best Practices

Now that you know how to customize your LinkedIn URL, let’s explore some best practices to optimize it for maximum visibility:

1. Keep It Simple and Professional

Choose a LinkedIn URL that is simple, professional, and easy to remember. Avoid using complex and lengthy URLs that can be hard to type or remember. Stick to your name or a variation of it to maintain consistency with your personal branding.

2. Use Keywords

Incorporate relevant keywords in your LinkedIn URL to improve search engine visibility. Think about the terms or phrases others might use to search for someone with your skills and experience. For example, if you’re a digital marketer, you could include keywords like “digital-marketer” or “marketing-specialist” in your URL.

3. Avoid Special Characters

LinkedIn only allows letters, numbers, hyphens, and underscores in custom URLs. Avoid using spaces, symbols, or any special characters. Stick to alphanumeric characters and use hyphens or underscores to separate words.

4. Update Your Resume and Business Cards

Once you’ve customized your LinkedIn URL, don’t forget to update your resume and business cards with the new URL. This will create a seamless connection between your offline and online presence and make it easier for others to find you.


Customizing your LinkedIn URL is a simple yet effective way to improve your profile visibility and enhance your personal branding. By following the steps outlined in this article, you can optimize your LinkedIn URL on the app and make it easier for others to find you. Remember to keep it simple, use keywords, and update your resume and business cards with the new URL. Happy networking!

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