Strategies for customizing your LinkedIn URL to match your industry or profession


26 Sep 2023  •   3 minutes read

Author: Admin


LinkedIn is a powerful platform for professionals to connect, network, and showcase their skills and experience. One of the key elements of a LinkedIn profile is the URL, which serves as your online address on the platform. By default, LinkedIn assigns a generic URL to your profile, but with a few simple steps, you can customize it to match your industry or profession. In this article, we will explore some strategies for customizing your LinkedIn URL to make it more professional and industry-specific.

Why Customize Your LinkedIn URL?

Customizing your LinkedIn URL has several benefits. Firstly, it makes your profile more memorable and professional. Instead of a long string of random numbers and letters, a custom URL allows you to have a clean, concise, and easy-to-remember web address. Secondly, it helps in optimizing your LinkedIn profile for search engines. By including relevant keywords in your URL, you can increase the chances of your profile appearing in search results when someone searches for professionals in your industry or with your specific skills. Lastly, a customized LinkedIn URL looks more professional on your resume, business card, or any other professional material where you may want to include it.

How to Customize Your LinkedIn URL

Now that you understand the importance of customizing your LinkedIn URL, let’s dive into the steps to actually do it. Follow these simple instructions to customize your LinkedIn URL:

Step 1: Accessing Your LinkedIn Profile Settings

The first step is to access your LinkedIn profile settings. To do this, log in to your LinkedIn account and click on your profile picture in the top right corner of the screen. From the dropdown menu, select “Settings & Privacy”.

Step 2: Editing Your Public Profile & URL

Once you are in the “Settings & Privacy” section, click on the “Edit your public profile” option. This will take you to a page where you can edit various aspects of your public profile. Look for the section titled “Edit your custom URL” and click on the pencil icon next to it.

Step 3: Customizing Your URL

After clicking on the pencil icon, a popup window will appear where you can customize your URL. LinkedIn provides some suggestions based on your name, but you can edit it to make it more industry-specific or profession-focused. Keep in mind that your URL must be unique, so make sure to choose something that hasn’t been taken by someone else. Once you have entered your desired URL, click “Save” to save the changes.

Tips for Customizing Your LinkedIn URL

Now that you know how to customize your LinkedIn URL, here are some tips to make the most out of this feature:

1. Keep it Professional

When customizing your LinkedIn URL, make sure to keep it professional. Avoid including any personal information or irrelevant terms. Stick to your name or a variation of it, combined with your industry or profession. For example, if your name is John Smith and you are a marketing professional, your customized URL could be something like “johnsmithmarketing”. This will make it easy for others to identify you and understand your professional background.

2. Include Relevant Keywords

Keywords play a crucial role in search engine optimization, and the same applies to your LinkedIn profile URL. Include relevant keywords that are commonly used in your industry or profession. This will not only make your URL more descriptive but also increase the chances of your profile appearing in search results. For example, if you are a software engineer specializing in web development, you can include keywords like “softwareengineer” and “webdeveloper” in your URL.

3. Avoid Special Characters and Spaces

When customizing your LinkedIn URL, it is important to avoid using special characters and spaces. Stick to alphanumeric characters (letters and numbers) and hyphens (-) if necessary. Special characters and spaces can cause issues with the URL and make it difficult for others to access your profile. Keep it simple and easy to type.

4. Check for Availability

Before finalizing your custom URL, make sure to check for its availability. LinkedIn will notify you if the URL you have entered is already taken. If that’s the case, try different variations or combinations until you find an available URL that suits your needs. It’s important to choose a unique URL that represents your professional identity.


Customizing your LinkedIn URL is a simple yet effective way to enhance your online presence and make your profile more professional. By following the strategies mentioned in this article, you can create a custom URL that aligns with your industry or profession, includes relevant keywords, and is easy to remember. Remember to keep it professional, avoid special characters and spaces, and check for availability before finalizing your URL. With a customized LinkedIn URL, you can optimize your profile for search engines, make it more memorable, and showcase your professional identity to the world.

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