Strategies for making your LinkedIn profile URL more professional and polished

liprospect

26 Sep 2023  •   5 minutes read

Author: Admin

Introduction

LinkedIn is a powerful networking platform that allows professionals to connect, share ideas, and find job opportunities. One of the key elements of your LinkedIn profile is your profile URL. This URL is essentially your online identity on LinkedIn, and it’s important to make it as professional and polished as possible.

What is a LinkedIn URL?

A LinkedIn URL is a unique web address that identifies your LinkedIn profile. It is made up of your name followed by a string of numbers and letters. For example, a typical LinkedIn URL might look something like this: linkedin.com/in/johndoe123.

How to Get Your LinkedIn URL

By default, LinkedIn assigns a random URL to your profile when you create an account. However, you have the option to customize this URL to make it more personalized and professional. To get your LinkedIn URL, follow these steps:

  1. Log in to your LinkedIn account
  2. Click on your profile picture in the top right corner of the screen
  3. Select “View profile” from the dropdown menu
  4. Look for the URL under your profile picture
  5. Copy the URL

Once you have your LinkedIn URL, you can start customizing it to make it more professional and polished.

How to Change Your LinkedIn URL

If you’re not happy with the default LinkedIn URL assigned to your profile, you can easily change it to something more personalized. Here’s how:

  1. Go to your LinkedIn profile
  2. Click on the “Edit public profile & URL” button on the right side of the screen
  3. Under the “Edit URL” section, click on the pencil icon
  4. Type in your desired URL
  5. Click on “Save”

It’s important to note that your desired URL may not be available if someone else has already claimed it. In that case, you’ll need to come up with a different variation or add some numbers to make it unique.

How to Copy Your LinkedIn URL

If you simply want to copy your LinkedIn URL to share with others, follow these steps:

  1. Go to your LinkedIn profile
  2. Click on the “Edit public profile & URL” button on the right side of the screen
  3. Under the “Edit URL” section, you’ll see your current URL
  4. Click on the “Copy” button next to the URL

Once you’ve copied your LinkedIn URL, you can paste it wherever you need to share it, such as in an email signature, on your resume, or on your business card.

Why Customize Your LinkedIn URL?

Customizing your LinkedIn URL has several benefits:

  1. Professionalism: A customized LinkedIn URL looks more professional and shows that you take your online presence seriously.
  2. Memorability: A personalized URL is easier to remember and share with others.
  3. Branding: By using your name or your company’s name in your LinkedIn URL, you can reinforce your personal or professional brand.
  4. Search Engine Optimization (SEO): A customized LinkedIn URL can help improve your visibility in search engine results when people search for your name or your area of expertise.

Now that you understand the benefits of customizing your LinkedIn URL, let’s explore some strategies for making it more professional and polished.

Strategies for Making Your LinkedIn URL More Professional and Polished

1. Keep it Simple and Consistent

When customizing your LinkedIn URL, it’s best to keep it simple and consistent. Use your full name or a variation of it that is easy to remember and spell. Avoid using numbers, hyphens, or any other special characters that can make your URL look messy. Consistency is also key – try to use the same URL across all your social media profiles for a cohesive online identity.

2. Use Keywords

Keywords play a crucial role in search engine optimization (SEO). Including relevant keywords in your LinkedIn URL can help improve your visibility in search engine results. For example, if you’re a marketing professional, you might consider using a URL like linkedin.com/in/johnsmithmarketing. This URL not only includes your name but also the keyword “marketing.”

3. Shorten Your URL

LinkedIn allows you to customize your URL, but it also provides a default URL that is quite long and contains random characters. Shortening your URL can make it more visually appealing and easier to type. For example, instead of using a URL like linkedin.com/in/johndoe123, you can customize it to something like linkedin.com/in/johndoe.

4. Be Mindful of Capitalization

LinkedIn URLs are case-insensitive, which means that “linkedin.com/in/johndoe” and “linkedin.com/in/JohnDoe” will both lead to the same profile. However, it’s still important to be mindful of capitalization for aesthetic purposes. Using proper capitalization can make your URL look more polished and professional. For example, “linkedin.com/in/johndoe” looks better than “linkedin.com/in/JOHNDOE.”

Where to Find Your LinkedIn URL on the App

If you primarily use the LinkedIn app, you may be wondering where to find your LinkedIn URL. Follow these steps:

  1. Open the LinkedIn app on your mobile device
  2. Tap on your profile picture in the top left corner of the screen
  3. Scroll down and tap on “View profile”
  4. Look for the URL under your profile picture
  5. Tap on the “Copy” button to copy your LinkedIn URL

Now that you know how to find your LinkedIn URL on the app, you can easily share it with others.

LinkedIn URL Shorteners

If you want to further customize or shorten your LinkedIn URL, you can use URL shorteners. These tools allow you to create a shorter, more memorable URL that redirects to your LinkedIn profile. Here are a few popular URL shorteners you can use:

  • Bitly: Bitly is a popular URL shortening service that allows you to create custom short links. Simply paste your LinkedIn URL into Bitly, and it will generate a shortened link that you can use.
  • TinyURL: TinyURL is another URL shortening service that allows you to create shorter, more manageable URLs. Paste your LinkedIn URL into TinyURL, and it will generate a unique short link for you.
  • Rebrandly: Rebrandly is a URL shortening and link management platform that offers advanced features like customizable links and branded domains. It’s a great option if you want to create a personalized, branded LinkedIn URL.

Using a URL shortener can be especially useful if you want to share your LinkedIn profile on platforms with character limits, such as Twitter.

How to Edit Your LinkedIn URL

If you’ve already customized your LinkedIn URL but want to make changes to it, you can easily edit it. Here’s how:

  1. Go to your LinkedIn profile
  2. Click on the “Edit public profile & URL” button on the right side of the screen
  3. Under the “Edit URL” section, click on the pencil icon
  4. Edit your URL
  5. Click on “Save”

Keep in mind that editing your LinkedIn URL will also change the URL that you’ve shared with others. If you’ve already shared your LinkedIn URL on your resume, business card, or other platforms, make sure to update those links as well.

Examples of Professional LinkedIn URLs

To give you some inspiration, here are a few examples of professional LinkedIn URLs:

  • linkedin.com/in/johndoe
  • linkedin.com/in/janedoe
  • linkedin.com/in/johnsmithmarketing
  • linkedin.com/in/janejonesfinance
  • linkedin.com/in/johndoeconsulting

These URLs include the person’s name and, in some cases, a relevant keyword that represents their area of expertise or industry.

How to Share Your LinkedIn URL

Once you’ve customized your LinkedIn URL and made it more professional and polished, you’ll want to share it with others. Here are a few ways you can share your LinkedIn URL:

  1. Include it in your email signature: Add your LinkedIn URL to your email signature to make it easy for people to connect with you.
  2. Add it to your resume: Include your LinkedIn URL on your resume to provide potential employers or clients with a direct link to your professional profile.
  3. Print it on your business card: Print your LinkedIn URL on your business card to encourage people to connect with you online.
  4. Share it on social media: Post your LinkedIn URL on your other social media profiles to cross-promote your professional network.

Remember to keep your LinkedIn URL consistent across all your platforms to maintain a cohesive online presence.

Conclusion

Your LinkedIn profile URL is a crucial part of your online identity. By customizing and optimizing your LinkedIn URL, you can make it more professional and polished. Follow the strategies outlined in this article to create a LinkedIn URL that reflects your personal or professional brand. Remember to keep it simple, use keywords, shorten it if necessary, and be mindful of capitalization. Once you have your professional LinkedIn URL, share it with others to expand your network and enhance your online presence. Happy networking!

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