The advantages of a customized LinkedIn URL over a generic one


26 Sep 2023  •   4 minutes read

Author: Admin

The Power of a Customized LinkedIn URL

When it comes to building your professional brand online, LinkedIn is the platform to be on. With over 700 million users, LinkedIn provides a valuable opportunity to connect with industry professionals, showcase your skills and experience, and even find new career opportunities. One important aspect of your LinkedIn profile that often gets overlooked is your LinkedIn URL. While LinkedIn automatically assigns a generic URL to your profile, customizing your LinkedIn URL can give you a significant advantage in standing out from the crowd. In this article, we will explore the advantages of a customized LinkedIn URL over a generic one and provide you with step-by-step instructions on how to get your own personalized LinkedIn URL.

What is a LinkedIn URL?

Before we dive into the advantages of a customized LinkedIn URL, let’s first understand what a LinkedIn URL is. A LinkedIn URL, also known as a LinkedIn profile link or LinkedIn web address, is a unique web address that directs to your LinkedIn profile. It serves as your online identity on the platform and is often used for sharing your LinkedIn profile with others.

By default, LinkedIn assigns a generic URL to your profile, which typically includes a combination of your name and some random numbers or characters. For example, a generic LinkedIn URL might look something like this: While this URL may still direct people to your profile, it lacks personalization and does not convey professionalism.

The Advantages of a Customized LinkedIn URL

Now that we understand what a LinkedIn URL is, let’s explore the advantages of customizing your LinkedIn URL:

1. Enhanced Professionalism

A customized LinkedIn URL instantly enhances your professionalism and credibility. It shows that you have taken the time and effort to personalize your profile and present yourself in the best possible light. When you share your LinkedIn URL on your resume, business cards, or other professional communication channels, a customized URL looks much more polished and impressive compared to a generic one.

2. Improved Branding

Your LinkedIn profile is an extension of your personal brand. By customizing your LinkedIn URL, you have the opportunity to align it with your brand or personal identity. You can include your name, industry, or any other relevant keywords in your URL to create a consistent and memorable online presence. A customized LinkedIn URL also makes it easier for others to find and remember your profile, increasing your visibility and reach.

3. Increased Search Engine Visibility

LinkedIn profiles often appear in search engine results, especially when someone searches for your name or relevant keywords in your industry. By customizing your LinkedIn URL, you can optimize it with relevant keywords that can improve your search engine visibility. When your customized URL contains keywords related to your industry or area of expertise, it increases the chances of your profile showing up higher in search results, making it easier for others to find you.

4. Easy to Share

A customized LinkedIn URL is much easier to share than a generic one. When you have a personalized URL, you can include it on your business cards, email signature, social media profiles, and other marketing materials. It becomes a concise and professional way to share your LinkedIn profile with others. Additionally, when you have a customized URL, you can easily remember it and verbally communicate it to someone without any confusion.

How to Get a Customized LinkedIn URL

Now that you understand the advantages of a customized LinkedIn URL, let’s walk through the process of obtaining your own personalized LinkedIn URL:

Step 1: Go to Your LinkedIn Profile

The first step is to log in to your LinkedIn account and navigate to your profile. You can do this by clicking on “Profile” in the top navigation bar.

Step 2: Click on “Edit Public Profile & URL”

Once you are on your profile page, click on the “Edit Public Profile & URL” button. This button is usually located on the right-hand side of your profile page, just below your profile picture.

Step 3: Customize Your LinkedIn URL

On the next page, you will see a section titled “Edit URL” or “Edit Your Custom URL.” Here, you can customize your LinkedIn URL by entering your desired URL in the text box provided. LinkedIn will check the availability of the URL in real-time and notify you if it is already taken. Make sure to choose a URL that represents your professional identity and is easy to remember.

Step 4: Save Your Changes

Once you have entered your desired LinkedIn URL, click on the “Save” or “Save Changes” button to save your changes. Congratulations! You now have a customized LinkedIn URL that you can use to enhance your professional brand.

LinkedIn URL Best Practices

While customizing your LinkedIn URL is a great way to differentiate yourself, it’s important to follow some best practices to ensure you make the most of this opportunity:

1. Keep It Professional: When customizing your LinkedIn URL, make sure to choose a professional and appropriate URL. Avoid using nicknames, personal jokes, or any other unprofessional elements in your URL. It’s best to stick to your name or a variation of it.

2. Use Your Name: If possible, include your full name or a variation of it in your LinkedIn URL. This makes it easier for others to recognize and remember your profile.

3. Avoid Special Characters: LinkedIn only allows alphanumeric characters (letters and numbers) in the URL. Avoid using special characters, symbols, or spaces in your customized URL.

4. Check Availability: Before finalizing your customized LinkedIn URL, make sure to check its availability. LinkedIn will notify you if the URL you entered is already taken or violates their guidelines.

5. Update Your Resume & Online Profiles: Once you have customized your LinkedIn URL, make sure to update your resume, online profiles, and other professional communication channels with your new URL. This ensures consistency and makes it easier for others to find and connect with you.


A customized LinkedIn URL offers numerous advantages over a generic one. It enhances your professionalism, improves your branding, increases your search engine visibility, and makes it easier to share your LinkedIn profile with others. By following the step-by-step instructions outlined in this article, you can easily obtain your own personalized LinkedIn URL and take your professional brand to the next level. Don’t miss out on this opportunity to stand out from the crowd and make a lasting impression on potential employers, clients, and industry professionals.

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