The advantages of a personalized LinkedIn URL for professionals in creative fields


26 Sep 2023  •   4 minutes read

Author: Admin

The Advantages of a Personalized LinkedIn URL for Professionals in Creative Fields

In today’s digital age, having a strong online presence is crucial for professionals in creative fields. One platform that is particularly important for networking and showcasing your skills is LinkedIn. With over 700 million users worldwide, LinkedIn offers a unique opportunity to connect with industry professionals, potential employers, and clients. One way to enhance your online presence on LinkedIn is by creating a personalized LinkedIn URL. In this article, we will explore the advantages of having a personalized LinkedIn URL and provide step-by-step instructions on how to create, customize, and optimize your LinkedIn URL.

What is a LinkedIn URL?

Before we dive into the advantages of a personalized LinkedIn URL, let’s first understand what exactly a LinkedIn URL is. A LinkedIn URL is a unique web address that directs to your LinkedIn profile. By default, LinkedIn assigns a generic URL to your profile, which consists of a combination of numbers and letters. For example, a default LinkedIn URL might look something like this:

Advantages of a Personalized LinkedIn URL

Now that we know what a LinkedIn URL is, let’s explore the advantages of having a personalized LinkedIn URL:

1. Enhanced Professional Branding

A personalized LinkedIn URL allows you to create a strong personal brand. Instead of a generic URL, you can incorporate your name or a variation of it into your LinkedIn URL. This makes it easier for others to find and remember your profile. For professionals in creative fields, such as graphic design or photography, a personalized LinkedIn URL can also serve as a digital portfolio link. You can use your LinkedIn URL to showcase your work and highlight your creativity and skills.

2. Improved Search Engine Optimization (SEO)

Having a personalized LinkedIn URL can also improve your search engine optimization (SEO). When someone searches for your name on Google or other search engines, your LinkedIn profile is likely to appear among the top results. By having a customized LinkedIn URL, you increase the likelihood of your profile ranking higher in search engine results. This is especially important for professionals in creative fields who rely on online visibility to attract clients and opportunities.

3. Easy to Share

A personalized LinkedIn URL is much easier to share than a generic one. Whether you’re including it in your email signature, business card, or resume, a customized LinkedIn URL looks more professional and is easier for others to remember and type. It also gives a sense of authenticity and credibility, as it shows that you have taken the time to personalize your online presence. When networking or meeting new people, a personalized LinkedIn URL makes it convenient for others to connect with you on the platform.

4. Increased Profile Traffic

Having a personalized LinkedIn URL can also lead to increased profile traffic. When you actively promote your LinkedIn profile using your customized URL, you are more likely to attract visitors to your profile. This can result in more connection requests, job opportunities, and collaborations. By optimizing your LinkedIn URL with relevant keywords and including it in your online presence, such as your website or social media profiles, you can drive targeted traffic to your profile and increase your visibility within your industry.

How to Create a Personalized LinkedIn URL

Creating a personalized LinkedIn URL is a straightforward process. Follow these step-by-step instructions to get started:

Step 1: Sign in to LinkedIn

The first step is to sign in to your LinkedIn account. If you don’t have an account yet, you can easily create one by visiting the LinkedIn website and following the registration process.

Step 2: Go to Your Profile

Once you’re signed in, navigate to your profile page. You can do this by clicking on your profile picture or by selecting “Profile” from the dropdown menu in the top navigation bar.

Step 3: Click on “Edit public profile & URL”

On your profile page, look for the “Edit public profile & URL” button. It is usually located on the right-hand side of the page, below your profile picture.

Step 4: Customize Your URL

After clicking on the “Edit public profile & URL” button, you will be taken to a new page where you can customize your LinkedIn URL. Look for the section titled “Edit URL” or “Your public profile URL.” Here, you can enter a customized URL that reflects your name or professional brand. Keep in mind that your desired URL may already be taken, so be prepared to come up with alternative options.

Step 5: Save Your Changes

Once you’ve entered your desired LinkedIn URL, click on the “Save” or “Apply” button to save your changes. LinkedIn will automatically check if the URL is available. If it’s not, you will be prompted to enter a different URL.

Optimizing Your Personalized LinkedIn URL

Now that you have a personalized LinkedIn URL, it’s time to optimize it to maximize its benefits. Here are some tips to optimize your LinkedIn URL:

1. Use Your Full Name

When customizing your LinkedIn URL, try to use your full name or a variation of it. This helps with personal branding and makes it easier for others to find and remember your profile. Avoid using numbers, special characters, or unrelated words in your URL.

2. Incorporate Keywords

Keywords play a crucial role in search engine optimization. Consider incorporating relevant keywords into your LinkedIn URL to improve its visibility in search engine results. For example, if you’re a graphic designer specializing in logo design, you could include keywords like “logo designer” or “graphic design” in your URL.

3. Shorten Your URL

LinkedIn allows you to customize your URL, but it also provides a default URL based on your name. If your name is already taken or you prefer a shorter URL, you can use a URL shortener service. There are various URL shortener tools available online that can help you create a shorter and more streamlined URL.

4. Update Your LinkedIn URL on Other Platforms

Once you have customized your LinkedIn URL, make sure to update it on other platforms where you have an online presence. This includes your website, blog, social media profiles, and business cards. By consistently using your personalized LinkedIn URL across different platforms, you create a cohesive and professional online brand.


A personalized LinkedIn URL offers numerous advantages for professionals in creative fields. It enhances your professional branding, improves your search engine optimization, makes it easier to share your profile, and increases your profile traffic. By following the step-by-step instructions provided in this article, you can easily create, customize, and optimize your LinkedIn URL to enhance your online presence and attract more opportunities. Take advantage of this powerful tool and make the most out of your LinkedIn profile.

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