The advantages of a personalized LinkedIn URL for remote workers


26 Sep 2023  •   4 minutes read

Author: Admin

The Power of Personalized LinkedIn URLs for Remote Workers

In today’s digital age, having a strong online presence is essential for professionals, especially for those working remotely. One of the most important platforms for establishing your professional brand is LinkedIn. With over 700 million users worldwide, LinkedIn has become the go-to platform for networking, job hunting, and showcasing your skills and experience. One simple yet effective way to enhance your LinkedIn profile is by creating a personalized LinkedIn URL. In this article, we will explore the advantages of having a personalized LinkedIn URL for remote workers and guide you on how to create and customize your LinkedIn URL.

What is a LinkedIn URL?

Before we dive into the benefits of a personalized LinkedIn URL, let’s first understand what a LinkedIn URL is. A LinkedIn URL is a unique web address that directs users to your LinkedIn profile. By default, LinkedIn assigns a random combination of letters and numbers to your profile URL, which is neither memorable nor professional-looking.

For example, a default LinkedIn URL might look something like this: However, with a personalized LinkedIn URL, you can create a custom web address that reflects your name or professional brand. This not only makes it easier for others to find and remember your profile but also adds a touch of professionalism to your online presence.

Advantages of a Personalized LinkedIn URL for Remote Workers

Now that we have a basic understanding of what a LinkedIn URL is, let’s explore the advantages of having a personalized LinkedIn URL as a remote worker.

1. Enhanced Professional Branding

As a remote worker, establishing a strong professional brand is crucial. Your LinkedIn profile serves as an online resume, showcasing your skills, experience, and professional achievements. By customizing your LinkedIn URL with your name or professional brand, you create a cohesive online presence that aligns with your personal brand. This consistency across your online profiles helps to strengthen your professional brand and makes it easier for potential employers or clients to find and connect with you.

2. Improved Search Engine Visibility

When you have a personalized LinkedIn URL, it becomes easier for search engines like Google to index and display your profile in search results. This increased visibility can be advantageous when potential employers or clients are searching for professionals in your field. By optimizing your LinkedIn URL with relevant keywords, you can increase your chances of appearing higher in search engine rankings and attract more opportunities.

3. Easy Sharing and Memorability

A personalized LinkedIn URL is not only easier to remember but also simpler to share with others. Whether you’re networking with professionals in your industry or including your LinkedIn profile link on your resume or business card, a customized URL is more professional and easier to communicate. Instead of sharing a long and complex URL, you can simply provide your personalized LinkedIn URL, making it convenient for others to visit your profile.

4. Enhanced Networking Opportunities

LinkedIn is a powerful networking platform, and having a personalized URL can enhance your networking opportunities. When you attend conferences, industry events, or virtual meetups, you can include your LinkedIn URL on your name tag or in your bio. This makes it easier for other attendees to connect with you and learn more about your professional background. Furthermore, when you connect with someone on LinkedIn, they are more likely to remember you if your URL reflects your name or professional brand.

How to Get a Personalized LinkedIn URL

By now, you might be convinced of the benefits of having a personalized LinkedIn URL. So, let’s walk through the steps to create and customize your LinkedIn URL.

Step 1: Accessing Your LinkedIn Profile Settings

To get started, log in to your LinkedIn account and navigate to your profile page. Click on the “Me” icon in the top right corner of the screen and select “View Profile” from the dropdown menu. Once you are on your profile page, click on the “Edit public profile & URL” button, which should be located below your profile picture and headline.

Step 2: Editing Your Public Profile URL

On the right side of the page, you will see a section titled “Edit URL.” Click on the pencil icon next to your current LinkedIn URL. A window will pop up where you can edit your URL. Here, you can enter your desired custom URL, which can be your name, professional brand, or a combination of both. Keep in mind that your custom URL must be unique and may only contain letters, numbers, or hyphens. Once you have entered your desired URL, click on the “Save” button to save the changes.

Step 3: Updating Your LinkedIn Profile

After saving your custom URL, take a moment to review and update your LinkedIn profile. Ensure that your profile information, including your headline, summary, work experience, and education, is complete and up to date. A well-crafted profile will leave a lasting impression on visitors who come across your personalized LinkedIn URL.

Tips for Customizing Your LinkedIn URL

Now that you know how to create a personalized LinkedIn URL, here are some additional tips to optimize and customize your URL effectively:

1. Keep it Professional

When choosing your personalized LinkedIn URL, aim for professionalism. Avoid using nicknames, special characters, or anything that may not align with your professional brand. Stick to your name or a variation that reflects your industry or area of expertise.

2. Use Keywords

Keywords are essential when it comes to search engine optimization. Incorporate relevant keywords into your personalized LinkedIn URL to increase your chances of appearing in search results. For example, if you are a graphic designer, consider including the word “design” or “graphic” in your URL.

3. Be Consistent

Consistency is key when it comes to personal branding. Use the same custom URL across all your professional profiles and websites to maintain a cohesive online presence. This consistency will make it easier for others to find and recognize you.

4. Update Regularly

As your career progresses and you gain more experience, it’s important to update your LinkedIn profile. Review your personalized URL periodically and make any necessary changes to ensure it accurately reflects your current professional status.


In conclusion, having a personalized LinkedIn URL offers numerous advantages for remote workers. It enhances your professional branding, improves search engine visibility, simplifies sharing and memorability, and enhances networking opportunities. By following the simple steps outlined in this article, you can create and customize your LinkedIn URL to reflect your professional brand effectively. So, don’t miss out on the opportunity to strengthen your online presence and make a lasting impression with a personalized LinkedIn URL.

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