The advantages of a short and concise LinkedIn URL


26 Sep 2023  •   5 minutes read

Author: Admin

The Power of a Short and Concise LinkedIn URL

In today’s digital age, establishing a strong online presence is essential for both professionals and businesses. LinkedIn, the world’s largest professional network, plays a crucial role in connecting professionals with opportunities, networking, and building their personal brand. When it comes to optimizing your LinkedIn profile, one often overlooked aspect is the URL of your profile. In this article, we will explore the advantages of having a short and concise LinkedIn URL and provide step-by-step instructions on how to create, customize, and optimize your LinkedIn URL for maximum impact.

What is a LinkedIn URL?

Before we delve into the advantages of a short and concise LinkedIn URL, let’s first understand what a LinkedIn URL is. A LinkedIn URL, also known as a LinkedIn web address, is a unique link that directs users to your LinkedIn profile. It serves as your online identity and is an essential component of your personal brand. By default, LinkedIn assigns a long and random URL to your profile, which can be challenging to remember and share. Fortunately, LinkedIn allows users to customize their profile URL to make it more memorable and professional.

The Advantages of a Short and Concise LinkedIn URL

Having a short and concise LinkedIn URL offers several advantages that can significantly impact your professional image and online visibility. Let’s explore some of these advantages:

1. Easy to Remember and Share

A long and random LinkedIn URL can be difficult to remember and share with others. It can easily get lost in a sea of characters and may not make a lasting impression on the person you’re sharing it with. On the other hand, a short and concise LinkedIn URL is easy to remember and share. It can be included on your business card, resume, email signature, or any other professional communication. When someone sees your short LinkedIn URL, they are more likely to visit your profile, connect with you, and explore potential opportunities.

2. Professional and Branding Benefits

A customized LinkedIn URL adds a professional touch to your online presence and personal brand. It shows that you have taken the time to personalize your profile and pay attention to the details. A short and concise LinkedIn URL also looks cleaner and more aesthetically pleasing compared to a long and messy URL. It gives the impression that you are tech-savvy and up-to-date with current trends in the digital world. This can create a positive impression on potential employers, clients, or business partners.

3. Improved Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the process of optimizing your online content to improve its visibility and ranking on search engine results pages. Having a short and concise LinkedIn URL can contribute to your overall SEO efforts. When someone searches for your name on search engines like Google, your LinkedIn profile is likely to appear at the top of the search results. A short and concise LinkedIn URL makes it easier for search engines to index and rank your profile, increasing its visibility and discoverability online.

4. Enhanced Click-Through Rate (CTR)

Click-Through Rate (CTR) is a crucial metric in digital marketing that measures the number of clicks your link receives compared to the number of impressions it generates. A short and concise LinkedIn URL can significantly improve your CTR. When your LinkedIn URL is easy to remember, share, and appears professional, people are more likely to click on it and visit your profile. This increases the chances of building meaningful connections, receiving job offers, or attracting potential clients. A higher CTR also indicates a strong online presence and engagement with your audience.

How to Create a Short and Concise LinkedIn URL

Now that you understand the advantages of having a short and concise LinkedIn URL, let’s dive into the process of creating one. Follow these step-by-step instructions to create your customized LinkedIn URL:

1. Sign in to Your LinkedIn Account

The first step is to sign in to your LinkedIn account. Go to the LinkedIn homepage and enter your login credentials. If you don’t have an account, you will need to create one and complete your profile before customizing your LinkedIn URL.

2. Access Your Profile Settings

Once you’re signed in, click on your profile picture in the top right corner of the LinkedIn homepage. From the dropdown menu, select “View Profile” to access your profile settings.

3. Edit Your Public Profile & URL

On your profile page, click on the “Edit public profile & URL” button, which is located on the right side of your profile picture. This will take you to the “Edit URL” section where you can customize your LinkedIn URL.

4. Customize Your LinkedIn URL

In the “Edit URL” section, you will see your current LinkedIn URL. To customize it, click on the pencil icon next to your URL. A box will appear where you can enter your desired LinkedIn URL. Keep in mind that your LinkedIn URL can only contain letters, numbers, and hyphens. Avoid using special characters or spaces.

5. Save Your Changes

After entering your desired LinkedIn URL, click on the “Save” button to save your changes. LinkedIn will automatically check if the URL is available. If it’s already taken, you will need to try a different variation until you find an available URL. Once you find an available URL, click on “Save” again to finalize your customized LinkedIn URL.

LinkedIn URL Optimization Tips

Now that you have created your short and concise LinkedIn URL, it’s time to optimize it for maximum impact. Consider these tips to make the most out of your LinkedIn URL:

1. Use Your Full Name

When customizing your LinkedIn URL, try to include your full name if it’s available. This makes it easier for people to find you when searching for your name online. If your full name is not available, consider using a variation that reflects your professional identity.

2. Keep It Simple and Professional

Avoid using unnecessary words, numbers, or special characters in your LinkedIn URL. Keep it simple, professional, and easy to remember. A short and concise URL has a higher chance of being shared and remembered by others.

3. Update Your LinkedIn URL on Your Resume and Business Cards

Once you have customized your LinkedIn URL, don’t forget to update it on your resume, business cards, email signature, and any other professional materials. This ensures consistency and makes it easier for people to find and connect with you.

4. Share Your LinkedIn URL on Social Media and Online Platforms

Take advantage of your customized LinkedIn URL by sharing it on social media platforms, online forums, and other relevant online communities. This increases your visibility, builds your personal brand, and attracts potential opportunities.


Having a short and concise LinkedIn URL can have a significant impact on your professional image, online visibility, and networking opportunities. By customizing your LinkedIn URL, you make it easier for people to remember and share your profile. It adds a professional touch to your personal brand and enhances your search engine optimization efforts. Remember to keep your LinkedIn URL simple, professional, and reflective of your personal brand. Share it on your resume, business cards, and online platforms to maximize its impact. Take control of your online presence and make the most out of your LinkedIn profile by optimizing your URL today!

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