The advantages of a short and easy-to-remember LinkedIn URL

liprospect

26 Sep 2023  •   6 minutes read

Author: Admin

The Power of a Short and Memorable LinkedIn URL

LinkedIn is the world’s largest professional network with over 690 million members in more than 200 countries and territories. It is a powerful platform for professionals to connect, network, and showcase their skills and experience. One important aspect of your LinkedIn presence is your LinkedIn URL, which is essentially your profile’s web address. Having a short and easy-to-remember LinkedIn URL can provide several advantages and enhance your personal branding. In this article, we will explore why a short LinkedIn URL matters and how you can optimize it for better visibility and reach.

What is a LinkedIn URL?

A LinkedIn URL, also known as a LinkedIn profile link or LinkedIn web address, is a unique identifier that directs to your LinkedIn profile. It is the link you can share with others to lead them directly to your professional profile on LinkedIn. By default, LinkedIn assigns a long and random string of characters as your LinkedIn URL when you create an account. However, you have the option to customize it to make it more personalized and memorable.

The Advantages of a Short LinkedIn URL

A short and easy-to-remember LinkedIn URL offers several benefits:

Improved Visibility and Branding

One of the key advantages of a short LinkedIn URL is improved visibility and branding. A shorter URL is easier to read, remember, and share with others. When you include your LinkedIn URL on your business cards, email signature, resume, or other professional materials, a concise URL stands out and makes it more likely for people to visit your profile. It also helps create a stronger personal brand and reinforces your professionalism.

Enhanced Professionalism

A short LinkedIn URL adds a touch of professionalism to your online presence. It shows that you have taken the time to personalize and optimize your profile. It indicates that you are proactive and detail-oriented, which are essential qualities in the professional world. A customized LinkedIn URL demonstrates your commitment to building a strong personal brand and making it easy for others to connect with you.

Easy Sharing and Memorization

With a shorter LinkedIn URL, sharing your profile becomes effortless. Whether you’re networking at an event, meeting someone new, or connecting with colleagues, a concise URL is easier to share verbally or in writing. It reduces the chances of errors or misspellings when someone manually types in your URL. Additionally, a shorter URL is more memorable, making it easier for people to find and revisit your profile in the future.

Increased Click-Through Rates

When your LinkedIn URL is short and customized, it can lead to increased click-through rates. People are more likely to click on a concise and personalized URL compared to a long and random string of characters. A shorter URL appears more trustworthy and legitimate, encouraging users to explore your profile. This can result in higher engagement, more connection requests, and potential career opportunities.

How to Get a Custom LinkedIn URL

Now that you understand the advantages of a short LinkedIn URL, let’s explore how you can obtain a custom URL for your LinkedIn profile:

Step 1: Access Your LinkedIn Profile

Log in to your LinkedIn account and navigate to your profile page. You can do this by clicking on your profile picture in the top right corner of the LinkedIn homepage.

Step 2: Click on “Edit Public Profile & URL”

On your profile page, locate the “Edit public profile & URL” button. It is usually positioned on the right side of the page, below your profile picture and headline. Click on this button to access the URL customization settings.

Step 3: Customize Your URL

In the URL customization settings, you will see your current LinkedIn URL, which is typically a combination of your name and some random characters. Look for the section where you can edit your URL, and click on the “Edit” button or the pencil icon next to your URL.

Step 4: Enter Your Desired URL

Enter your desired LinkedIn URL in the text field provided. Keep in mind that your URL should be concise, professional, and easy to remember. It can include your name, a variation of your name, or a combination of your name and profession.

Step 5: Save Your Changes

Once you have entered your desired URL, click on the “Save” or “Save changes” button to finalize your new LinkedIn URL. Make sure to double-check your URL for any typos or errors before saving.

How to Change Your LinkedIn URL

If you already have a custom LinkedIn URL but want to change it, you can follow these steps:

Step 1: Access Your LinkedIn Profile

Log in to your LinkedIn account and navigate to your profile page by clicking on your profile picture in the top right corner of the LinkedIn homepage.

Step 2: Click on “Edit Public Profile & URL”

On your profile page, locate the “Edit public profile & URL” button, usually positioned on the right side of the page, below your profile picture and headline. Click on this button to access the URL customization settings.

Step 3: Edit Your URL

In the URL customization settings, you will see your current LinkedIn URL. Look for the section where you can edit your URL, and click on the “Edit” button or the pencil icon next to your URL.

Step 4: Enter Your New URL

Enter your new desired LinkedIn URL in the text field provided. Make sure to choose a URL that is not already taken by another LinkedIn user. Your new URL should be concise, professional, and easy to remember.

Step 5: Save Your Changes

After entering your new LinkedIn URL, click on the “Save” or “Save changes” button to finalize your updated URL. Remember to review your URL for any mistakes or typos before saving.

How to Share Your LinkedIn URL

Once you have a customized LinkedIn URL, you can easily share it with others to enhance your professional networking and visibility. Here are some ways to share your LinkedIn URL:

On Your Resume and Business Cards

Include your LinkedIn URL on your resume and business cards to provide potential employers, recruiters, and clients with easy access to your professional profile. Place it alongside your other contact information, such as your email address and phone number. A short and personalized LinkedIn URL can make your resume and business cards stand out and increase the chances of others visiting your profile.

In Your Email Signature

Add your LinkedIn URL to your email signature to make it visible to everyone you communicate with via email. Including it in your signature allows recipients to click directly on the URL and visit your profile without searching for it separately. This can be particularly useful when reaching out to new contacts, following up on job applications, or engaging in professional correspondence.

On Social Media Platforms

Share your LinkedIn URL on other social media platforms, such as Twitter, Facebook, or Instagram. Including your LinkedIn profile link in your social media bios or posts can attract new connections and followers who are interested in your professional expertise. It also provides an opportunity for your existing social media network to connect with you on LinkedIn and explore your professional accomplishments.

During Networking Events

When attending networking events, conferences, or industry gatherings, be prepared to share your LinkedIn URL with fellow professionals. You can do this by exchanging business cards, connecting on LinkedIn directly through the mobile app, or mentioning your LinkedIn profile during conversations. A short and memorable URL will make it easier for others to find and connect with you after the event.

LinkedIn URL Best Practices

While customizing your LinkedIn URL is a great way to optimize your profile, there are some best practices to keep in mind:

Keep it Professional

When choosing or customizing your LinkedIn URL, make sure it reflects your professionalism and is appropriate for your industry. Avoid using nicknames, slang, or any content that may be considered unprofessional. Your LinkedIn URL is part of your personal brand, so choose wisely.

Keep it Concise

Avoid using long and complicated URLs. Keep your LinkedIn URL concise and easy to remember. Shorter URLs are more visually appealing and easier to share verbally. Ideally, your LinkedIn URL should include your name or a variation of it.

Keep it Unique

Choose a LinkedIn URL that is unique to you and not already taken by another LinkedIn user. This ensures that your profile is easily distinguishable and avoids any potential confusion. If your desired URL is already taken, consider adding a middle initial, profession, or location to make it unique.

Keep it Consistent

Once you have chosen a LinkedIn URL, try to use it consistently across your professional materials, such as your resume, business cards, email signature, and other online profiles. Consistency helps establish your personal brand and makes it easier for others to find and connect with you.

LinkedIn URL Optimization

Optimizing your LinkedIn URL can further enhance its effectiveness and visibility. Here are some tips to optimize your LinkedIn URL:

Include Relevant Keywords

Consider incorporating relevant keywords in your LinkedIn URL to boost your visibility in search results. For example, if you are a digital marketer, you can include “digital-marketing” or “digital-marketer” in your URL. This can help your profile appear higher in search rankings when recruiters or potential clients search for professionals with your skillset.

Use Proper Capitalization

LinkedIn URLs are case-insensitive, meaning uppercase and lowercase letters are treated the same. However, using proper capitalization can make your URL easier to read and understand. For example, “john-doe” is more visually appealing than “JOHNDOE”.

Avoid Special Characters and Spaces

LinkedIn URLs do not support special characters or spaces. Stick to alphanumeric characters (A-Z, 0-9) and hyphens (-) when customizing your URL. Special characters or spaces can break the URL and make it inaccessible or difficult to share.

Regularly Review and Update

Periodically review your LinkedIn URL and make updates as needed. As your professional journey evolves, you may change your job title, industry, or location. Ensure that your LinkedIn URL accurately reflects your current professional identity and aligns with your personal brand.

Conclusion

A short and easy-to-remember LinkedIn URL can significantly impact your professional presence and personal branding. It improves visibility, enhances professionalism, and increases click-through rates. By customizing your LinkedIn URL, you can make it unique, memorable, and consistent with your personal brand. Remember to share your LinkedIn URL on your resume, business cards, email signature, and social media platforms to expand your professional network and connect with potential opportunities. Regularly review and optimize your LinkedIn URL to ensure it aligns with your current professional identity. Maximize the power of your LinkedIn profile with a short and memorable URL!

Leave a Reply

Your email address will not be published. Required fields are marked *

More interesting articles

liprospect

The Benefits of a Customized LinkedIn URL for Freelancers and Entrepreneurs In today’s digital age, having a strong online presence is essential for freelancers and entrepreneurs. One of the most important platforms for professionals to showcase their skills and connect with potential clients or employers is LinkedIn. With over 740 million members worldwide, LinkedIn provides […]

26 Sep 2023

liprospect

LinkedIn is a powerful tool for professionals to connect, network, and showcase their skills and experience. Your LinkedIn profile acts as an online resume and can be a valuable asset in your job search and career development. One important aspect of your LinkedIn profile is the URL, or web address, that leads to your profile. […]

26 Sep 2023

liprospect

Why a Customized LinkedIn URL Matters When it comes to building a strong professional online presence, LinkedIn is the go-to platform for many individuals. With over 740 million users worldwide, LinkedIn offers a unique opportunity to connect with professionals, showcase your skills and expertise, and build your personal brand. One often overlooked feature of LinkedIn […]

26 Sep 2023

Setting up a perfect campaign only takes 5 minutes. So what are you waiting for?