The advantages of customizing your LinkedIn page URL for personal branding purposes

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26 Sep 2023  •   5 minutes read

Author: Admin

The Power of Personal Branding: Customizing Your LinkedIn Page URL

When it comes to personal branding, LinkedIn is an essential platform for professionals to showcase their skills, experience, and accomplishments. With over 722 million users worldwide, LinkedIn provides a unique opportunity to connect with industry peers, potential employers, and clients. While many individuals focus on optimizing their LinkedIn profiles, they often overlook the importance of customizing their LinkedIn page URL.

What is a LinkedIn URL?

Before diving into the advantages of customizing your LinkedIn page URL, it’s important to understand what a LinkedIn URL is and how it functions. A URL, or Uniform Resource Locator, is the address that enables access to a specific web page. In the context of LinkedIn, a LinkedIn URL refers to the unique web address of your LinkedIn profile.

By default, LinkedIn assigns each user a generic URL that includes a combination of random numbers and letters. For example, a typical LinkedIn URL might look something like this: linkedin.com/in/7a8b9c. While this URL works, it lacks personalization and does not effectively represent your personal brand.

How to Get Your LinkedIn URL

Before you can customize your LinkedIn URL, you first need to know how to find it. Here’s a step-by-step guide to help you locate your LinkedIn URL:

  1. Open LinkedIn and sign in to your account.
  2. Click on your profile picture or the “Me” icon in the top right corner of the LinkedIn homepage.
  3. Select “View profile” from the dropdown menu.
  4. On your profile page, locate the section directly under your profile picture that displays your headline, location, and contact info.
  5. Within this section, you will see your current LinkedIn URL. It will be displayed as “linkedin.com/in/yourname”.

Now that you know where to find your LinkedIn URL, let’s explore the advantages of customizing it for personal branding purposes.

The Advantages of Customizing Your LinkedIn URL

1. Enhances Personal Branding:

Your LinkedIn profile serves as a digital representation of your professional identity. By customizing your LinkedIn URL, you can align it with your personal brand, making it more memorable and professional. A customized URL that includes your name or a variation of it helps create a cohesive online presence across various platforms and makes it easier for others to find and connect with you.

2. Increases Search Engine Visibility:

When you customize your LinkedIn URL, you have the opportunity to incorporate relevant keywords that are associated with your industry, skills, or area of expertise. Including these keywords in your URL can help improve your search engine visibility, making it easier for recruiters, potential employers, or clients to discover your profile when conducting online searches.

3. Simplifies Sharing:

A customized LinkedIn URL is shorter and more concise than the default URL assigned by LinkedIn. This makes it easier to share your profile with others, whether it’s through email, business cards, or other marketing materials such as resumes or online portfolios. A shorter URL is not only more visually appealing but also easier to remember and type into a browser.

4. Establishes Credibility:

When you present a customized LinkedIn URL on your resume, business card, or other professional materials, it demonstrates that you are proactive and pay attention to detail. It shows that you have taken the time to optimize your online presence and are invested in building a strong personal brand. This attention to detail can help establish credibility and make a positive impression on potential employers or clients.

How to Change Your LinkedIn URL

Now that you understand the advantages of customizing your LinkedIn URL, let’s explore how you can change it:

  1. Sign in to your LinkedIn account and click on your profile picture or the “Me” icon in the top right corner.
  2. Select “View profile” from the dropdown menu.
  3. On your profile page, locate the section directly under your profile picture that displays your headline, location, and contact info.
  4. Click on the pencil icon next to your current LinkedIn URL.
  5. A pop-up window will appear allowing you to edit your URL.
  6. Enter your desired custom URL in the text box. It’s best to use your full name or a variation of it.
  7. Click “Save” to finalize your changes.

Keep in mind that once you change your LinkedIn URL, it becomes your new permanent URL. Therefore, it’s important to choose a URL that you are comfortable with and that aligns with your personal brand.

Best Practices for Customizing Your LinkedIn URL

When customizing your LinkedIn URL, it’s important to follow these best practices:

  • Use your full name or a variation of it: Your LinkedIn URL should ideally include your full name or a recognizable variation. Avoid using numbers, special characters, or unrelated words that may confuse or dilute your personal brand.
  • Avoid using underscores or hyphens: While LinkedIn allows the use of underscores (_) and hyphens (-) in custom URLs, it’s best to avoid them if possible. They can make your URL harder to read and remember.
  • Keep it simple and concise: Aim for a URL that is easy to read, type, and remember. Avoid using long strings of numbers or unnecessary words.
  • Double-check for availability: Before finalizing your custom URL, make sure it is available and hasn’t been claimed by someone else. LinkedIn will notify you if the URL you entered is already taken.
  • Update your profile links: After changing your LinkedIn URL, make sure to update any other online profiles, resumes, or business cards that include your LinkedIn link. This ensures consistency and avoids broken links.

How to Share Your Custom LinkedIn URL

After customizing your LinkedIn URL, it’s important to effectively share it with others. Here are a few tips:

  • Include it in your email signature: Adding your LinkedIn URL to your email signature allows others to easily connect with you and learn more about your professional background.
  • Include it on your business card: Your LinkedIn URL is a valuable addition to your business card. It provides a convenient way for potential clients or employers to access your profile and learn more about your skills and experience.
  • Share it on social media: When promoting your LinkedIn profile on social media platforms, such as Twitter or Instagram, include your custom LinkedIn URL in your bio or posts. This encourages your followers to connect with you professionally.
  • Use it in your resume: Including your customized LinkedIn URL on your resume allows hiring managers or recruiters to easily access your profile and learn more about your qualifications.

LinkedIn URL Optimization Tips

Here are a few additional tips to optimize your LinkedIn URL:

  • Consistency is key: Ensure that your customized LinkedIn URL matches your other social media handles and personal website domain, if applicable. This creates a cohesive online presence and strengthens your personal brand.
  • Use a URL shortener: If you have a particularly long custom LinkedIn URL, consider using a URL shortener to create a more compact and visually appealing link.
  • Monitor your URL’s performance: LinkedIn provides analytics and insights on profile views and engagement. Keep an eye on these metrics to gauge the effectiveness of your customized URL and make adjustments if necessary.
  • Regularly update your LinkedIn profile: Customizing your LinkedIn URL is just one aspect of optimizing your profile. Regularly update your profile with relevant experience, skills, and achievements to further enhance your personal brand.

Conclusion

Customizing your LinkedIn URL offers numerous advantages for personal branding purposes. It enhances your personal brand, increases search engine visibility, simplifies sharing, and establishes credibility. By following best practices and effectively sharing your custom URL, you can optimize your LinkedIn profile and enhance your professional presence online.

Remember, personal branding is an ongoing process. Continuously update and refine your LinkedIn profile to reflect your current skills, experience, and goals. The power of personal branding lies in your ability to authentically showcase your unique value proposition and stand out from the crowd.

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