The advantages of having a memorable shortened LinkedIn URL.


26 Sep 2023  •   4 minutes read

Author: Admin

The Benefits of a Memorable Shortened LinkedIn URL

LinkedIn is a powerful networking platform that allows professionals to connect with colleagues, potential employers, and industry leaders. When creating a LinkedIn profile, one of the key elements is your LinkedIn URL. By default, LinkedIn assigns a long and complex URL to your profile, but did you know that you can customize and shorten it to make it more memorable and professional? In this article, we will explore the advantages of having a memorable shortened LinkedIn URL and provide you with step-by-step instructions on how to optimize your LinkedIn profile link.

What is a LinkedIn URL?

Before diving into the benefits of a memorable shortened LinkedIn URL, let’s first understand what a LinkedIn URL is. A LinkedIn URL is a unique web address that directs users to your LinkedIn profile. It typically consists of the LinkedIn domain followed by a series of random numbers and letters. For example, a default LinkedIn URL might look like this:

Advantages of a Memorable Shortened LinkedIn URL

Having a memorable shortened LinkedIn URL offers several advantages that can enhance your professional brand and make it easier for others to find and connect with you. Let’s explore some of these benefits:

1. Increased Memorability

A customized and shortened LinkedIn URL is easier to remember than a long and complex one. By creating a URL that includes your name or a variation of it, you make it more memorable for others. This can be especially beneficial when networking at events or when sharing your LinkedIn profile link verbally. Instead of struggling to remember a string of random characters, people can easily recall your name and find you on LinkedIn.

2. Professional Branding

Customizing your LinkedIn URL allows you to incorporate your personal brand into your online presence. By using your name or a variation of it, you create a consistent and professional image across all platforms. This can help you stand out from the competition and make a positive impression on potential employers or clients. It shows that you take your personal brand seriously and are committed to presenting yourself in a professional manner.

3. Improved Search Engine Optimization (SEO)

Optimizing your LinkedIn profile link can also have a positive impact on your search engine visibility. By including your name in the URL, you increase the chances of appearing in search results when someone searches for you by name. This can be particularly valuable when recruiters or potential clients are conducting online research about you. A memorable LinkedIn URL reinforces your online presence and makes it easier for others to find and learn more about you.

4. Easy Sharing

A memorable shortened LinkedIn URL makes it easier to share your profile with others. Whether you are including it on your business card, resume, or email signature, a shorter URL is more visually appealing and takes up less space. It also reduces the chances of typos or errors when manually typing the URL. This seamless sharing experience allows others to quickly access your LinkedIn profile and learn more about your professional background and accomplishments.

How to Get a Custom LinkedIn URL

Now that you understand the benefits of a memorable shortened LinkedIn URL, let’s walk through the steps to get your own custom LinkedIn URL:

Step 1: Access your LinkedIn Profile

To get started, log in to your LinkedIn account and navigate to your profile page. You can do this by clicking on “Me” in the top navigation bar and selecting “View profile” from the dropdown menu.

Step 2: Edit your Public Profile Settings

Once you are on your profile page, click on the “Edit public profile & URL” button located in the top right corner of your profile summary section. This will take you to the settings page for your public profile.

Step 3: Customize your LinkedIn URL

On the public profile settings page, you will see a section titled “Edit URL” on the right-hand side. Click on the pencil icon next to your current LinkedIn URL to edit it. A popup window will appear, allowing you to customize your URL.

Step 4: Enter your Desired LinkedIn URL

In the popup window, enter your desired LinkedIn URL. Keep in mind that your URL must be unique and can only contain letters, numbers, and hyphens. You may need to try different variations if your preferred URL is already taken by another user. Once you have entered your desired URL, click on the “Save” button to save your changes.

How to Optimize your LinkedIn URL

Now that you have your custom LinkedIn URL, it’s time to optimize it to maximize its impact. Here are some tips to help you optimize your LinkedIn profile link:

1. Use your Full Name

When customizing your LinkedIn URL, make sure to include your full name or a variation of it. This will make it easier for others to find you when searching for you by name. Avoid using random characters or unrelated words in your URL, as this can make it harder for others to identify you.

2. Keep it Simple and Professional

Avoid using overly complex or unprofessional words in your LinkedIn URL. Stick to your name or a variation of it to maintain a clean and professional image. Remember, your LinkedIn URL is an extension of your personal brand, so keep it consistent and aligned with your professional goals.

3. Share it Strategically

Once you have optimized your LinkedIn URL, make sure to share it strategically. Include it on your resume, business cards, email signature, and other professional materials. Additionally, consider incorporating it into your online presence, such as your personal website or other social media profiles. This will help drive traffic to your LinkedIn profile and increase your visibility within your industry.


A memorable shortened LinkedIn URL offers numerous advantages in terms of increased memorability, professional branding, improved search engine optimization, and easy sharing. By customizing and optimizing your LinkedIn profile link, you enhance your online presence and make it easier for others to find and connect with you. Follow the steps outlined in this article to get your own custom LinkedIn URL and start reaping the benefits today.

Remember, your LinkedIn URL is an essential part of your professional brand, so take the time to customize and optimize it to make a lasting impression.

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