The advantages of including relevant keywords in your LinkedIn profile URL


26 Sep 2023  •   3 minutes read

Author: Admin

The Power of Keywords in Your LinkedIn Profile URL

LinkedIn has become a crucial platform for professionals to showcase their skills, experience, and accomplishments. Having a well-optimized LinkedIn profile can greatly enhance your online presence and increase your chances of connecting with potential employers, clients, or collaborators. While there are many factors that contribute to an effective LinkedIn profile, one often overlooked aspect is the URL of your profile. By including relevant keywords in your LinkedIn profile URL, you can significantly improve your profile’s visibility and search rankings. In this article, we will explore the advantages of including keywords in your LinkedIn profile URL and provide tips on how to optimize your profile for maximum impact.

Why Does the LinkedIn Profile URL Matter?

Your LinkedIn profile URL is the web address that leads to your profile. By default, LinkedIn assigns a random combination of numbers and letters as your profile URL. However, you have the option to customize it to make it more memorable and reflective of your personal brand. This customization allows you to include relevant keywords that describe your professional expertise and the industry you work in. Here are some reasons why your LinkedIn profile URL matters:

  • Improved Search Engine Optimization (SEO): Including keywords in your LinkedIn profile URL can help search engines understand the content of your profile better. When people search for professionals with specific skills or expertise, search engines will rank profiles with relevant keywords higher in the search results.
  • Increased Profile Visibility: By including keywords in your LinkedIn profile URL, you make it easier for people to find and remember your profile. This can lead to more profile views and connection requests, ultimately increasing your visibility on the platform.
  • Enhanced Personal Branding: Customizing your LinkedIn profile URL with keywords related to your industry or profession helps reinforce your personal brand. It shows that you are knowledgeable and passionate about your field of expertise, making you stand out among other professionals.

How to Customize Your LinkedIn Profile URL

Customizing your LinkedIn profile URL is a simple process that can be done in a few steps:

  1. Log in to your LinkedIn account and navigate to your profile page.
  2. Click on the “Edit public profile & URL” button located on the right-hand side of your profile.
  3. Under the “Edit URL” section, you will see your current profile URL. Click on the pencil icon next to it.
  4. A text box will appear where you can enter your desired custom URL. Make sure to choose a URL that includes relevant keywords and accurately represents your personal brand.
  5. Click on the “Save” button to save your changes.

It is important to note that once you customize your LinkedIn profile URL, the previous URL will no longer work. Therefore, it is essential to update any links or references to your LinkedIn profile accordingly.

Tips for Optimizing Your LinkedIn Profile URL

Now that you know the importance of customizing your LinkedIn profile URL, here are some tips to help you optimize it for maximum impact:

1. Include Relevant Keywords

Choose keywords that accurately represent your skills, industry, and area of expertise. For example, if you are a marketing professional specializing in digital marketing, consider including keywords such as “digital marketer,” “marketing strategist,” or “social media expert” in your LinkedIn profile URL. These keywords should be relevant to your profession and aligned with the type of opportunities you are seeking. Avoid using generic terms that may not differentiate you from other professionals.

2. Keep It Concise

While it is important to include relevant keywords in your LinkedIn profile URL, it is equally important to keep it concise and easy to remember. Long and complicated URLs can be difficult to share and remember. Aim for a URL that is short, simple, and memorable. Ideally, it should be your name followed by a few keywords that describe your professional identity.

3. Separate Keywords with Hyphens

When including multiple keywords in your LinkedIn profile URL, it is best to separate them with hyphens (“-“). This makes the URL more readable and easier to understand for both humans and search engines. For example, if your name is John Smith and you are a software engineer, a good URL would be “”

4. Avoid Special Characters and Spaces

LinkedIn profile URLs do not support special characters or spaces. Therefore, it is best to stick to alphanumeric characters and hyphens when customizing your URL. Special characters and spaces can cause errors and make your URL appear unprofessional.

Examples of Well-Optimized LinkedIn Profile URLs

To further illustrate the power of including relevant keywords in your LinkedIn profile URL, here are some examples of well-optimized URLs:


These examples showcase how professionals from different industries can leverage their LinkedIn profile URLs to highlight their areas of expertise and increase their visibility on the platform.


Customizing your LinkedIn profile URL with relevant keywords is a simple yet powerful way to optimize your profile for better visibility and search results. By including keywords that accurately represent your skills and industry, you can increase your chances of being found by potential employers, clients, or collaborators. Remember to keep your URL concise, separate keywords with hyphens, and avoid special characters or spaces. A well-optimized LinkedIn profile URL is an essential component of a strong personal brand and can greatly enhance your professional success on the platform.

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