The advantages of using a custom domain for your LinkedIn profile URL

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26 Sep 2023  •   4 minutes read

Author: Admin

The Advantages of Using a Custom Domain for Your LinkedIn Profile URL

LinkedIn is a powerful platform for professionals to connect, showcase their skills, and find new opportunities. With over 700 million members worldwide, it’s essential to stand out from the crowd and make a lasting impression. One effective way to do this is by using a custom domain for your LinkedIn profile URL.

What is a LinkedIn Profile URL?

A LinkedIn Profile URL is a unique web address that directs people to your LinkedIn profile. By default, LinkedIn assigns a random combination of letters and numbers to your profile URL, making it difficult to remember and share with others. For example, a default LinkedIn profile URL might look like this: linkedin.com/in/johndoe-123456.

However, LinkedIn offers the option to customize your profile URL and replace the random combination with a more personalized and professional domain. With a custom domain, your LinkedIn profile URL can look like this: linkedin.com/in/johndoe. This not only makes it easier for people to find and remember your profile but also adds a touch of professionalism to your online presence.

How to Get a Custom LinkedIn URL

Getting a custom LinkedIn URL is a simple process. Here’s a step-by-step guide to help you get started:

  1. Sign in to your LinkedIn account and navigate to your profile page.
  2. Click on the “Edit public profile & URL” button, which is located on the right-hand side of your profile page.
  3. In the right-hand column, under the “Edit your custom URL” section, click on the “Edit” icon (pencil icon).
  4. Enter your desired custom URL in the text box. It can be your name, your business name, or any other keyword that represents your professional brand.
  5. Click on the “Save” button to save your changes.

Once you’ve saved your custom LinkedIn URL, it will be immediately available for others to use and share. Make sure to double-check your custom URL for any typos or errors before saving it.

The Benefits of Using a Custom LinkedIn URL

Using a custom domain for your LinkedIn profile URL offers several advantages that can enhance your professional image and boost your visibility. Here are some of the key benefits:

1. Professional Branding

A custom LinkedIn URL allows you to showcase your professional brand more effectively. By using your name or business name in your URL, you create a consistent online presence that aligns with your personal or company brand. This professional branding can make a positive impression on potential employers, clients, and colleagues.

2. Easy to Remember and Share

A custom LinkedIn URL is much easier to remember and share compared to a default URL filled with random characters. When networking or applying for jobs, you can confidently share your custom URL on business cards, resumes, email signatures, and social media profiles. This makes it convenient for others to find and connect with you on LinkedIn.

3. Improved Search Engine Optimization (SEO)

Having a custom LinkedIn URL can also improve your search engine optimization (SEO) efforts. When someone searches for your name or business online, your LinkedIn profile is likely to appear among the top search results. With a custom URL that includes your name or relevant keywords, you increase the chances of your profile ranking higher in search engine results.

4. Personalized Web Address

A custom LinkedIn URL gives you a personalized web address that reflects your professional identity. It adds a level of professionalism and credibility to your online presence, making it easier for others to recognize and remember you. This can be particularly beneficial if you have a common name and want to distinguish yourself from others with similar names.

How to Change Your LinkedIn URL

If you’ve already created a custom LinkedIn URL but want to change it, you can follow these steps:

  1. Sign in to your LinkedIn account and navigate to your profile page.
  2. Click on the “Edit public profile & URL” button, located on the right-hand side of your profile page.
  3. In the right-hand column, under the “Edit your custom URL” section, click on the “Edit” icon (pencil icon).
  4. Erase your existing custom URL from the text box.
  5. Enter your new desired custom URL in the text box.
  6. Click on the “Save” button to save your changes.

Once you’ve saved your new custom LinkedIn URL, the old URL will no longer be accessible. Make sure to update any references or links to your profile with the new URL to avoid broken links.

LinkedIn URL Best Practices

When customizing your LinkedIn URL, here are some best practices to keep in mind:

1. Keep It Simple and Professional

Choose a LinkedIn URL that is simple, professional, and easy to remember. Avoid using numbers, special characters, or excessive keywords that may make the URL look cluttered or spammy. Stick to your name or business name for a clean and professional URL.

2. Use Your Full Name

Using your full name in your LinkedIn URL can be advantageous, especially if you have a unique or recognizable name. It helps establish your personal brand and makes it easier for others to find you online. If your full name is already taken, consider adding a middle initial or relevant keyword to differentiate your URL.

3. Avoid Changing Your URL Frequently

While LinkedIn allows you to change your custom URL, it’s best to avoid frequent changes. Changing your URL too often can lead to broken links and confusion for those who have bookmarked or shared your profile. Choose a custom URL that you plan to use for the long term and update it only when necessary.

4. Customize Your Public Profile Settings

Once you’ve set up your custom LinkedIn URL, it’s important to customize your public profile settings. Go to the “Settings & Privacy” section of your LinkedIn account and choose what information you want to display publicly on your profile. This allows you to control what others see when they visit your profile through your custom URL.

Conclusion

Using a custom domain for your LinkedIn profile URL offers several advantages that can enhance your professional image and boost your visibility. It allows you to showcase your professional brand, makes it easier for others to remember and share your profile, improves your search engine optimization efforts, and gives you a personalized web address that reflects your professional identity.

By following the simple steps outlined in this article, you can easily get a custom LinkedIn URL and start reaping the benefits. Take the time to customize your LinkedIn URL today and make a lasting impression on your professional connections.

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