The advantages of using a keyword-rich LinkedIn profile URL for search engine optimization


26 Sep 2023  •   3 minutes read

Author: Admin

The Power of a Keyword-Rich LinkedIn Profile URL for SEO

When it comes to personal branding and online visibility, LinkedIn is undoubtedly the go-to platform for professionals. With over 700 million users worldwide, it provides an excellent opportunity to showcase your skills, connect with industry leaders, and find new career opportunities. But did you know that your LinkedIn profile URL can also play a crucial role in search engine optimization (SEO)? In this article, we’ll explore the advantages of using a keyword-rich LinkedIn profile URL and how it can enhance your online presence.

What is a LinkedIn Profile URL?

Before we dive into the benefits of optimizing your LinkedIn profile URL, let’s first understand what it is. Your LinkedIn profile URL is the web address that leads to your LinkedIn profile. By default, LinkedIn assigns a generic URL to your profile, which usually includes a combination of your name and some random numbers and letters. This URL is not only hard to remember but also does little to help with your SEO efforts.

How to Get a Custom LinkedIn Profile URL

Fortunately, LinkedIn allows you to customize your profile URL to make it more user-friendly and SEO-friendly. Here’s how you can get a custom LinkedIn profile URL:

  1. Log in to your LinkedIn account and navigate to your profile page.
  2. Click on the “Edit public profile & URL” button, which is located on the right-hand side of your profile page.
  3. Under the “Edit URL” section, you’ll find a box where you can enter your desired custom URL.
  4. Choose a URL that includes your name or relevant keywords related to your industry or profession.
  5. Once you’ve entered your desired custom URL, click on the “Save” button to apply the changes.

Advantages of Using a Keyword-Rich LinkedIn Profile URL

Now that you know how to get a custom LinkedIn profile URL, let’s explore the advantages of using a keyword-rich URL for your profile:

1. Improved Search Engine Rankings

When you optimize your LinkedIn profile URL with relevant keywords, you increase the chances of your profile appearing higher in search engine results pages (SERPs). Search engines like Google and Bing take into account the keywords present in your URL when determining the relevancy of a page to a particular search query. By including industry-specific keywords in your LinkedIn profile URL, you can improve your chances of ranking higher for relevant searches.

2. Increased Online Visibility

A keyword-rich LinkedIn profile URL can also help increase your online visibility. When someone searches for your name or relevant keywords related to your industry, having a URL that includes those keywords can make your profile more discoverable. This increased visibility can lead to more profile views, connection requests, and potential career opportunities.

3. Brand Consistency

A customized LinkedIn profile URL that includes your name or brand name helps create a sense of brand consistency across different online platforms. When people see a URL that matches your name or brand, they are more likely to associate it with your professional identity. This consistency can strengthen your personal brand and make it easier for others to find and connect with you online.

4. Easy to Share

Having a custom LinkedIn profile URL makes it easier to share your profile with others. Whether you’re networking, applying for a job, or including your LinkedIn profile on your resume, a shorter and more memorable URL is more convenient to share. It eliminates the need to copy and paste a long, complicated URL and allows others to access your profile with just a few clicks.


Optimizing your LinkedIn profile URL with relevant keywords is a simple yet effective way to improve your online visibility and enhance your personal brand. By customizing your URL to include your name or industry-specific keywords, you can increase your chances of ranking higher in search engine results, attract more profile views, and create a consistent brand identity. So, take a few minutes today to customize your LinkedIn profile URL and unlock the full potential of your online presence.

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