The advantages of using a personal domain name as your LinkedIn URL

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26 Sep 2023  •   3 minutes read

Author: Admin

The Benefits of a Personal Domain Name for Your LinkedIn URL

LinkedIn is the go-to social network for professionals looking to connect with colleagues, find new job opportunities, and showcase their skills and experience. With over 700 million users worldwide, having a strong LinkedIn presence is essential in today’s job market. One important aspect of your LinkedIn profile is your URL, or web address. While LinkedIn provides a default URL for each user, there are many advantages to using a personal domain name as your LinkedIn URL. In this article, we will explore the benefits of customizing your LinkedIn URL and how to go about doing it.

What is a LinkedIn URL?

Your LinkedIn URL is the web address that links directly to your LinkedIn profile. It typically includes your name and some random characters or numbers. For example, a default LinkedIn URL might look something like this: “linkedin.com/in/johndoe123456789”. This URL is automatically generated by LinkedIn when you create your profile and can be customized to reflect your personal brand or professional identity.

How to Get Your LinkedIn URL

To find your LinkedIn URL, follow these steps:

  1. Log in to your LinkedIn account.
  2. Click on your profile picture or the “Me” icon in the top navigation bar.
  3. Select “View profile” from the dropdown menu.
  4. On your profile page, look for the section that displays your profile picture, name, headline, and contact information.
  5. Under your contact information, you will see your LinkedIn URL. It will be a clickable link that starts with “linkedin.com/in/” followed by your name and some random characters or numbers.

Once you have located your LinkedIn URL, you can proceed with customizing it to make it more memorable and professional.

How to Change Your LinkedIn URL

Changing your LinkedIn URL is a straightforward process. Follow the steps below to customize your LinkedIn URL:

  1. Log in to your LinkedIn account.
  2. Click on your profile picture or the “Me” icon in the top navigation bar.
  3. Select “View profile” from the dropdown menu.
  4. On your profile page, look for the section that displays your profile picture, name, headline, and contact information.
  5. Under your contact information, click on the “Edit public profile & URL” link.
  6. On the right side of the page, you will see a section labeled “Edit your custom URL.” Click on the pencil icon next to it.
  7. In the text box that appears, enter the custom URL you would like to use. This should ideally be your name or a variation of it.
  8. Click the “Save” button to save your changes.

Once you have saved your changes, your LinkedIn URL will be updated to reflect the custom URL you entered. Now, instead of a long string of random characters, your LinkedIn URL will be short, personalized, and professional.

The Advantages of Using a Personal Domain Name

While LinkedIn provides a default URL for each user, there are several advantages to using a personal domain name as your LinkedIn URL:

1. Increased Branding and Visibility

By using a personal domain name as your LinkedIn URL, you can increase your personal branding and visibility. A custom domain name that includes your name or your professional brand is more memorable and easier to share with others. It also gives you a professional edge and helps you stand out from the crowd. When people see your personalized URL, they will instantly recognize and associate it with your professional identity.

2. Improved Search Engine Optimization (SEO)

Using a personal domain name as your LinkedIn URL can also improve your search engine optimization (SEO). When someone searches for your name on a search engine like Google, having a personalized URL that matches your name can help your LinkedIn profile rank higher in the search results. This means that potential employers, clients, or colleagues are more likely to find your profile when they search for you online.

3. Easy to Share on Resumes and Business Cards

Having a short, personalized LinkedIn URL makes it easier to share on resumes, business cards, and other professional materials. Instead of including a long and complex URL, you can simply add your custom domain name, which looks more professional and takes up less space. This makes it easier for potential employers or clients to visit your LinkedIn profile and learn more about your skills and experience.

4. Consistent Branding Across Social Networks

Using a personal domain name as your LinkedIn URL allows you to maintain consistent branding across all your social networks. If you have a personal website or blog, you can use the same domain name for your LinkedIn profile, Twitter account, Instagram profile, and other social media platforms. This creates a cohesive and professional online presence that reinforces your personal brand and makes it easier for others to find and connect with you.

Conclusion

Customizing your LinkedIn URL with a personal domain name offers many advantages, including increased branding and visibility, improved search engine optimization, ease of sharing on resumes and business cards, and consistent branding across social networks. By taking the time to customize your LinkedIn URL, you can create a professional online presence that reflects your personal brand and helps you stand out in today’s competitive job market.

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