The advantages of using a shortened LinkedIn URL for personal branding in international markets.


26 Sep 2023  •   3 minutes read

Author: Admin

The Power of a Shortened LinkedIn URL for Personal Branding

In today’s digital age, personal branding is crucial for professional success. One of the best platforms to showcase your skills, experience, and network is LinkedIn. With over 700 million users worldwide, LinkedIn offers a vast opportunity to connect with professionals and build your online presence. However, to make the most of this platform, it is essential to have a personalized LinkedIn URL. In this article, we will explore the advantages of using a shortened LinkedIn URL for personal branding in international markets.

What is a LinkedIn URL and How to Get One?

A LinkedIn URL, also known as a LinkedIn profile link or web address, is a unique identifier that directs people to your LinkedIn profile. By default, LinkedIn assigns a URL that includes a combination of your name and random numbers or letters. However, this URL can be customized to reflect your personal brand.

To get a LinkedIn URL, follow these steps:

  1. Log in to your LinkedIn account and navigate to your profile page.
  2. Click on the “Edit public profile & URL” button, located on the right-hand side of your profile.
  3. In the right column, under the “Edit URL” section, click on the pencil icon.
  4. Enter your desired custom URL in the text box. It is recommended to use your full name or a variation of it.
  5. Click “Save” to apply the changes.

Advantages of Using a Shortened LinkedIn URL

Now that you know how to get a LinkedIn URL, let’s explore the advantages of using a shortened URL for personal branding in international markets:

1. Easy to Share and Remember

A shortened LinkedIn URL is much easier to share and remember compared to the default URL assigned by LinkedIn. It eliminates the need to provide a long and complex web address, making it convenient for networking events, business cards, and email signatures. By using a shortened URL, you can ensure that your online presence is accessible and memorable for potential employers, clients, and collaborators.

2. Enhances Professional Appearance

A customized LinkedIn URL adds a touch of professionalism to your online presence. It shows that you have taken the time to personalize your profile and have invested in your personal brand. When potential employers or clients see a shortened LinkedIn URL that includes your name, it demonstrates attention to detail and dedication to your professional development.

3. Boosts Search Engine Optimization (SEO)

Search Engine Optimization (SEO) plays a crucial role in improving your online visibility. By using a shortened LinkedIn URL that includes your name or relevant keywords, you can enhance your chances of appearing in search engine results. When someone searches for your name or relevant keywords related to your industry, having a customized LinkedIn URL can help your profile rank higher in search engine rankings. This can significantly increase your chances of being discovered by potential employers or clients in international markets.

4. Consistent Branding Across Platforms

Consistency is key when it comes to personal branding. By using a shortened LinkedIn URL, you can maintain consistency across different platforms, such as your personal website, social media profiles, and email signatures. When all your online profiles have the same custom URL, it creates a cohesive and professional image, reinforcing your personal brand and making it easier for people to find and connect with you.

5. International Appeal

When targeting international markets, it is essential to consider cultural differences and preferences. In some countries, long and complex URLs may be perceived as untrustworthy or unprofessional. By using a shortened LinkedIn URL, you can adapt to the cultural norms of your target market and make a positive impression on potential employers or clients. Additionally, a shortened URL is language-independent, making it easier to share and understand regardless of the recipient’s native language.


A shortened LinkedIn URL offers numerous advantages for personal branding in international markets. It is easy to share and remember, enhances your professional appearance, boosts search engine optimization, ensures consistent branding across platforms, and appeals to international audiences. By customizing your LinkedIn URL, you can maximize the potential of this powerful platform and increase your chances of success in the global job market. So, take the time to create a personalized LinkedIn URL that reflects your unique personal brand and start reaping the benefits today!

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