The advantages of using a shortened LinkedIn URL for personal branding on social media.

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26 Sep 2023  •   4 minutes read

Author: Admin

The Power of a Shortened LinkedIn URL for Personal Branding on Social Media

When it comes to personal branding on social media, LinkedIn is a platform that cannot be overlooked. With over 660 million users worldwide, LinkedIn provides professionals with a valuable platform to showcase their skills, network with industry peers, and even find job opportunities. One key element of personal branding on LinkedIn is the URL of your profile. In this article, we will explore the advantages of using a shortened LinkedIn URL for personal branding on social media, as well as how to obtain and customize your LinkedIn URL to make the most of your online presence.

What is a LinkedIn URL?

Before we delve into the advantages of using a shortened LinkedIn URL, let’s first understand what a LinkedIn URL is. Essentially, a LinkedIn URL is a unique web address that directs to your LinkedIn profile. By default, LinkedIn assigns a long and complex URL to your profile, which includes random numbers and letters. For example, a default LinkedIn URL might look something like this:

https://www.linkedin.com/in/johndoe-12345-67890

While this URL works perfectly fine, it is not very user-friendly or memorable. This is where a shortened LinkedIn URL comes into play.

Advantages of Using a Shortened LinkedIn URL

Using a shortened LinkedIn URL offers several advantages for personal branding on social media:

1. Improved Memorability

A shortened LinkedIn URL is much easier to remember than a long and complex one. By customizing your LinkedIn URL to include your name or a relevant keyword, you make it easier for others to find and remember your profile. For example, a shortened LinkedIn URL like linkedin.com/in/johndoe is much easier to remember and share than a default URL with random numbers and letters.

2. Professional Appearance

A shortened LinkedIn URL gives your profile a more professional appearance. It shows that you have taken the time to customize your online presence and pay attention to the details. A customized LinkedIn URL reflects positively on your personal brand and can make a great impression on potential employers, clients, or collaborators.

3. Enhanced Branding

Customizing your LinkedIn URL allows you to enhance your personal branding efforts. By using a consistent URL across all your online platforms, such as your website, blog, or other social media profiles, you create a cohesive and unified online presence. This helps to reinforce your personal brand and make it easier for others to find and connect with you.

4. Search Engine Optimization (SEO) Benefits

Using a shortened LinkedIn URL that includes your name or relevant keywords can also have search engine optimization (SEO) benefits. When someone searches for your name on search engines like Google, having a customized URL that matches your name can help your LinkedIn profile rank higher in the search results. This can increase your visibility and make it easier for others to discover your professional profile.

How to Obtain and Customize Your LinkedIn URL

Now that we understand the advantages of using a shortened LinkedIn URL, let’s explore how to obtain and customize your LinkedIn URL to optimize your personal branding efforts:

1. Finding Your LinkedIn URL

Before you can customize your LinkedIn URL, you need to know where to find it. To locate your LinkedIn URL, follow these steps:

  1. Sign in to your LinkedIn account
  2. Click on “Me” in the top navigation bar
  3. Select “View profile” from the dropdown menu
  4. On your profile page, look for the section labeled “Contact and Personal Info”
  5. Under the “Contact and Personal Info” section, you will find your LinkedIn URL

Once you have located your LinkedIn URL, you can proceed to customize it.

2. Customizing Your LinkedIn URL

To customize your LinkedIn URL, follow these steps:

  1. Sign in to your LinkedIn account
  2. Click on “Me” in the top navigation bar
  3. Select “View profile” from the dropdown menu
  4. On your profile page, look for the section labeled “Contact and Personal Info”
  5. Under the “Contact and Personal Info” section, click on the pencil icon next to your LinkedIn URL
  6. In the pop-up window, enter your desired URL in the “Customize your public profile URL” field
  7. Click “Save”

It’s important to note that LinkedIn only allows you to customize your URL once, so choose wisely. Once you have customized your LinkedIn URL, it cannot be changed again.

Tips for Optimizing and Sharing Your LinkedIn URL

Now that you have obtained and customized your LinkedIn URL, it’s time to optimize and share it effectively. Here are some tips to make the most of your shortened LinkedIn URL:

1. Use Keywords

When customizing your LinkedIn URL, try to include relevant keywords that are associated with your industry or profession. This can help improve your search engine visibility and make it easier for others to find you when searching for specific skills or expertise.

2. Keep It Professional

While it may be tempting to get creative with your LinkedIn URL, it’s important to keep it professional. Avoid using nicknames or slang that may not resonate with your target audience. Stick to your name or a variation that is easily recognizable and professional.

3. Share It Everywhere

Once you have customized your LinkedIn URL, make sure to share it everywhere you have an online presence. This includes your website, blog, email signature, business cards, and other social media profiles. The more you promote your LinkedIn URL, the more visibility and connections you can gain.

4. Monitor Your Profile

As you start sharing your shortened LinkedIn URL, it’s important to monitor your profile and engage with others who interact with your content. Respond to comments, connect with new connections, and stay active on the platform. This will help you build a strong personal brand and make the most of your online networking opportunities.

Conclusion

A shortened LinkedIn URL offers numerous advantages for personal branding on social media. It improves memorability, gives your profile a professional appearance, enhances your personal branding efforts, and can even provide search engine optimization benefits. By customizing your LinkedIn URL, you make it easier for others to find and connect with you, increasing your visibility and opportunities for professional growth. So, take the time to obtain and customize your LinkedIn URL today to make the most of your personal branding efforts on social media.

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