The benefits of a short and concise LinkedIn profile URL

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26 Sep 2023  •   5 minutes read

Author: Admin

The Power of a Short and Concise LinkedIn Profile URL

LinkedIn is undoubtedly one of the most powerful and widely used professional networking platforms in the world. With over 740 million members, it provides individuals with the opportunity to connect with professionals from diverse industries, showcase their skills and accomplishments, and even land their dream job.

One key element of your LinkedIn profile that often gets overlooked is your profile URL. Your LinkedIn URL is the web address that leads directly to your profile page. By default, LinkedIn assigns you a long and random URL consisting of a combination of numbers and letters. However, did you know that you can customize your LinkedIn URL to make it short, concise, and more professional? In this article, we will explore the benefits of having a short and concise LinkedIn profile URL and how you can optimize it for better visibility.

Why Should You Customize Your LinkedIn URL?

Your LinkedIn URL is more than just a web address. It is a crucial element of your personal brand and professional online presence. Here are some compelling reasons why you should consider customizing your LinkedIn URL:

1. Professionalism and Branding

A short and concise LinkedIn URL adds a touch of professionalism to your profile. It makes it easier for others to remember and share your profile. Moreover, a customized LinkedIn URL allows you to incorporate your name or a variation of it, making it a part of your personal brand. This can be especially beneficial if you have a common name and want to stand out in a sea of professionals.

For example, instead of a long and random URL like “linkedin.com/in/johndoe123456789,” you can have a customized URL like “linkedin.com/in/johndoe,” which is much more professional and memorable.

2. Improved Search Engine Optimization (SEO)

Having a customized LinkedIn URL can also improve your search engine optimization (SEO) efforts. When someone searches for your name on search engines like Google, your LinkedIn profile is likely to appear among the top search results. By customizing your LinkedIn URL with your name, you can increase the chances of your profile appearing higher in search engine rankings.

Search engines consider the URL as an important ranking factor. If your URL contains relevant keywords, such as your name and profession, it signals to search engines that your profile is highly relevant to the search query. This can lead to increased visibility and more opportunities for professional connections and job offers.

3. Easy Sharing and Networking

A short and concise LinkedIn URL makes it easier for you to share your profile with others. Whether you are networking at an event, including your LinkedIn URL on your business card, or sending it via email, a shorter URL is more convenient to share verbally and in written form.

Moreover, a customized LinkedIn URL looks more professional and trustworthy when shared with potential employers, clients, or colleagues. It shows that you have taken the time to personalize your online presence and take your professional brand seriously.

How to Customize Your LinkedIn URL

Now that you understand the benefits of a short and concise LinkedIn URL, let’s dive into how you can customize yours. Follow these steps:

1. Login to Your LinkedIn Account

The first step is to log in to your LinkedIn account. If you don’t have an account, you can easily sign up for one using your email address or by connecting your existing Google or Facebook account.

2. Access Your Profile

Once you are logged in, navigate to your profile by clicking on your profile picture or avatar in the top right corner of the LinkedIn homepage.

3. Edit Your Public Profile & URL

On your profile page, click on the “Edit public profile & URL” button, which is located beneath your profile picture and headline.

4. Customize Your URL

In the right-hand column, you will find a section titled “Edit your custom URL.” Click on the pencil icon next to your current URL to begin customizing it.

5. Choose Your Custom URL

A popup window will appear, allowing you to enter your desired URL. Keep in mind that LinkedIn only allows you to use letters, numbers, and hyphens in your URL. Ideally, you should use your first and last name or a variation of it. Once you have entered your desired URL, click “Save” to apply the changes.

Where to Find Your LinkedIn URL

Your customized LinkedIn URL is now ready to be shared with the world. But where can you find it? Here’s how to locate your LinkedIn URL on different platforms:

1. Web Browser

If you are using LinkedIn on a web browser, you can find your customized LinkedIn URL by following these steps:

– Log in to your LinkedIn account

– Click on “Me” in the top navigation bar

– Select “View profile” from the dropdown menu

– Look for your LinkedIn URL beneath your profile picture and headline

2. LinkedIn Mobile App (Android and iOS)

If you prefer using the LinkedIn mobile app on your Android or iOS device, here’s how you can find your customized LinkedIn URL:

– Open the LinkedIn app

– Tap on your profile picture or avatar in the top left corner

– Scroll down and select “View profile”

– Look for your LinkedIn URL beneath your profile picture and headline

How to Optimize Your LinkedIn URL

Now that you have customized your LinkedIn URL, it’s time to optimize it for better visibility and search engine rankings. Here are some tips to help you maximize the impact of your LinkedIn URL:

1. Use Your Full Name

Include your full name or a variation of it in your LinkedIn URL. This makes it easier for others to find you and increases the chances of your profile appearing in search engine results. Avoid using nicknames or irrelevant words in your URL, as it may confuse both search engines and potential connections.

2. Avoid Special Characters and Spaces

LinkedIn only allows letters, numbers, and hyphens in your customized URL. Avoid using special characters, spaces, or underscores, as they can break the URL and make it difficult to share or access.

3. Keep It Short and Simple

While LinkedIn allows you to customize your URL to a certain extent, it’s best to keep it short and simple. A shorter URL is easier to remember, share, and type. Aim for a URL that includes your name and is no longer than 5-7 words.

4. Update Your Other Online Profiles

Once you have customized your LinkedIn URL, don’t forget to update your other online profiles, such as your personal website, blog, or other social media platforms. This ensures consistency across your online presence and makes it easier for others to find and connect with you.

5. Share Your LinkedIn URL

Now that you have optimized your LinkedIn URL, it’s time to start sharing it with the world. Include your LinkedIn URL on your resume, business cards, email signature, and other professional materials. You can also share it on other social media platforms to encourage your connections to visit your LinkedIn profile and connect with you.

Conclusion

A short and concise LinkedIn URL can have a significant impact on your professional online presence. By customizing your LinkedIn URL, you can add a touch of professionalism, improve your search engine visibility, and make it easier for others to find and connect with you. Take the time to customize your LinkedIn URL today and unlock the full potential of your LinkedIn profile.

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