The benefits of changing your LinkedIn profile URL


26 Sep 2023  •   4 minutes read

Author: Admin


LinkedIn is a powerful tool for professionals to connect, network, and showcase their skills and experience to potential employers and clients. One important aspect of your LinkedIn profile is the URL, or web address, that directs others to your profile. By default, LinkedIn assigns a generic URL with random numbers and letters. However, did you know that you can change your LinkedIn profile URL to something more personalized and professional? In this article, we will explore the benefits of changing your LinkedIn profile URL and how it can improve your online presence and professional branding.

What is a LinkedIn Profile URL?

Before we dive into the benefits of changing your LinkedIn profile URL, let’s first understand what it is. A LinkedIn profile URL is the web address that directs others to your LinkedIn profile. It typically includes your name and some random numbers and letters at the end. For example, the default URL for a LinkedIn profile may look something like this: This URL is not only difficult to remember, but it also does not reflect your personal brand or make a strong impression on others who may come across your profile.

The Benefits of Changing Your LinkedIn Profile URL

Changing your LinkedIn profile URL can offer several benefits. Let’s take a look at some of the key advantages:

1. Increased Professionalism

By personalizing your LinkedIn profile URL, you can enhance your professional image. Having a custom URL that includes your name or a variation of it not only looks more professional, but it also makes it easier for others to find and remember your profile. This can be especially beneficial if you have a common name or if there are others with a similar name in your industry. When you share your LinkedIn profile URL with others, it sends a message that you take your professional identity seriously and are actively managing your online presence.

2. Improved Online Visibility

Another benefit of changing your LinkedIn profile URL is improved online visibility. When you have a custom URL that includes your name, it can help you appear higher in search engine results when someone searches for your name. This means that when potential employers, clients, or colleagues search for you online, they are more likely to find your LinkedIn profile at the top of the search results. This increased visibility can lead to more opportunities and connections in your professional life.

3. Enhanced Personal Branding

Your LinkedIn profile is an important tool for personal branding. It allows you to showcase your skills, experience, and accomplishments to others in your industry. By customizing your LinkedIn profile URL, you can further strengthen your personal brand. You can incorporate your name or a variation of it into your URL, making it consistent with your other online profiles and professional materials. This cohesive branding across different platforms helps to establish your professional identity and make a memorable impression on others.

4. Easier Sharing

When you have a personalized LinkedIn profile URL, it becomes much easier to share your profile with others. Whether you are including your LinkedIn URL on your resume, email signature, or business cards, having a simple and memorable URL makes it more likely that others will visit your profile. Additionally, a custom URL allows you to create a clean and professional hyperlink that can be easily clicked on or copied and pasted. This eliminates the need for others to manually type in a long and complicated URL, increasing the chances of them actually visiting your profile.

How to Change Your LinkedIn Profile URL

Now that you understand the benefits of changing your LinkedIn profile URL, let’s walk through the steps to actually do it. Follow these simple instructions to customize your LinkedIn profile URL:

1. Log in to Your LinkedIn Account

The first step is to log in to your LinkedIn account. If you don’t have an account yet, you will need to create one before you can proceed with changing your profile URL.

2. Go to Your Profile

Once you are logged in, click on your profile picture at the top right corner of the LinkedIn homepage. This will take you to your profile page.

3. Edit Your Public Profile & URL

On your profile page, click on the “Edit public profile & URL” button. It is located on the right side of your profile picture and headline.

4. Customize Your URL

In the right-hand column, you will see a section titled “Edit URL.” Click on the pencil icon next to the URL to edit it. A window will pop up allowing you to customize your URL.

5. Choose Your Custom URL

When choosing your custom URL, try to use your first and last name or a variation of it. Avoid using any numbers, hyphens, or special characters, as these can make your URL more difficult to remember and type correctly.

6. Save Your Changes

After you have entered your desired custom URL, click on the “Save” button to save your changes. LinkedIn will automatically check if the URL you entered is available. If it is already taken by another user, you will need to choose a different one.

7. Share Your New URL

Once you have successfully changed your LinkedIn profile URL, make sure to share it with others. Update your resume, email signature, business cards, and other professional materials with your new URL. This will ensure that others can easily find and visit your LinkedIn profile.


Changing your LinkedIn profile URL is a simple yet powerful way to enhance your professional image, improve your online visibility, and strengthen your personal branding. By customizing your URL, you can make a strong impression on others and increase the likelihood of them visiting your profile. Take the time to personalize your LinkedIn profile URL and reap the benefits of a more professional online presence.

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