The benefits of customizing your LinkedIn URL for personal branding.


26 Sep 2023  •   4 minutes read

Author: Admin

The Benefits of Customizing Your LinkedIn URL for Personal Branding

LinkedIn has become the go-to platform for professionals, job seekers, and recruiters alike. With over 700 million users, it provides a powerful networking tool for building connections, finding job opportunities, and showcasing your professional achievements. One often overlooked aspect of LinkedIn is the customization of your profile URL. In this article, we will explore the benefits of customizing your LinkedIn URL for personal branding and provide step-by-step instructions on how to optimize your LinkedIn profile link.

What is a LinkedIn URL?

A LinkedIn URL is a web address that directs users to your LinkedIn profile. By default, LinkedIn assigns a generic URL that consists of random numbers and letters. For example, a typical LinkedIn URL might look something like this: “”. However, LinkedIn allows users to customize their profile URL to create a more personalized and professional web address.

How to Get Your LinkedIn URL

Before you can customize your LinkedIn URL, you need to know where to find it. Here’s how you can locate your LinkedIn URL:

1. Sign in to your LinkedIn account.

2. Click on “Me” in the top navigation bar.

3. Select “View profile” from the dropdown menu.

4. Look for the URL located under your profile picture. It should start with “” followed by a series of numbers and letters.

How to Change Your LinkedIn URL

Now that you know where to find your LinkedIn URL, let’s discuss how you can change it to create a more personalized and professional web address:

1. Sign in to your LinkedIn account.

2. Click on “Me” in the top navigation bar.

3. Select “View profile” from the dropdown menu.

4. Under your profile picture, click on the “Edit public profile & URL” button.

5. On the right-hand side, click on the pencil icon next to your current LinkedIn URL.

6. In the “Edit URL” window, enter your desired custom URL. Keep in mind that it should be professional, easy to remember, and related to your personal brand or industry.

7. Click “Save” to save your changes.

The Benefits of Customizing Your LinkedIn URL

Now that you know how to customize your LinkedIn URL, let’s explore the benefits of doing so:

1. Enhanced Personal Branding

Customizing your LinkedIn URL allows you to enhance your personal branding and create a more professional image. Instead of a generic URL with random numbers and letters, a custom URL can include your name or a variation of it. This not only makes it easier for others to find and remember your profile but also adds a touch of personalization to your online presence.

When potential employers or clients search for you on LinkedIn, a customized URL can make a positive impression and help you stand out from the crowd. It shows that you have taken the time to optimize your profile and take your personal branding seriously.

2. Improved Search Engine Visibility

Customizing your LinkedIn URL can also improve your visibility in search engines. When you have a custom URL that includes your name or relevant keywords, it becomes easier for search engines to index and rank your LinkedIn profile. This means that when someone searches for your name or industry-related terms, your LinkedIn profile is more likely to appear higher in the search results.

By optimizing your LinkedIn URL, you can increase your chances of being found by recruiters, potential employers, and other professionals in your industry. This can lead to new job opportunities, collaborations, and networking connections.

3. Easy Sharing and Promotion

A custom LinkedIn URL is much easier to share and promote than a generic one. Instead of a long and complicated URL, you can simply include your personalized LinkedIn URL on your resume, business cards, email signature, or any other professional materials. This makes it effortless for others to visit your LinkedIn profile and learn more about your skills, experience, and accomplishments.

Additionally, a custom LinkedIn URL is more aesthetically pleasing and professional-looking when included in your online portfolios, social media profiles, or personal websites. It adds a level of polish and sophistication to your digital presence, making it more likely for others to click on your profile and engage with your content.

4. Streamlined Networking Opportunities

When you customize your LinkedIn URL, you create a memorable and user-friendly web address that can be easily shared and remembered by others. This can greatly enhance your networking opportunities as it allows potential connections to quickly and easily find your profile.

Whether you’re attending a networking event, participating in a conference, or meeting someone new, sharing your custom LinkedIn URL is a convenient way to exchange information and stay connected. It eliminates the need for others to search for your profile or remember a complicated URL, making it more likely for them to connect with you on LinkedIn and engage with your professional updates.


Customizing your LinkedIn URL is a simple yet effective way to enhance your personal branding, improve search engine visibility, promote your profile, and streamline networking opportunities. By following the step-by-step instructions provided in this article, you can easily change your LinkedIn URL to create a more personalized and professional web address.

Take advantage of this opportunity to optimize your LinkedIn profile link and make a lasting impression on potential employers, clients, and professional connections. Invest the time in customizing your LinkedIn URL, and reap the benefits of a strong personal brand and increased visibility in the professional world.

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