The benefits of having a LinkedIn URL on the app


26 Sep 2023  •   4 minutes read

Author: Admin

The Power of LinkedIn URLs: How to Optimize Your Profile

LinkedIn has become an essential platform for professionals to connect, network, and showcase their skills and experience. With over 760 million users worldwide, it’s crucial to make your profile stand out from the crowd. One effective way to do this is by customizing your LinkedIn URL. In this article, we will explore the benefits of having a personalized LinkedIn URL on the app and provide step-by-step instructions on how to optimize your profile.

What is a LinkedIn URL?

Before we dive into the benefits of having a LinkedIn URL on the app, let’s first understand what it is. Your LinkedIn URL is the web address that leads to your LinkedIn profile. By default, LinkedIn assigns each user a unique URL that consists of random numbers and letters. For example, a default LinkedIn URL might look like this:

Why Customize Your LinkedIn URL?

While the default LinkedIn URL serves its purpose, customizing your LinkedIn URL offers several advantages:

1. Enhanced Personal Branding

One of the primary benefits of having a personalized LinkedIn URL is that it enhances your personal branding. By customizing your URL to include your name or a variation of it, you create a unique online identity that aligns with your professional brand. This makes it easier for others to find and remember your profile when searching for you on LinkedIn or through search engines.

2. Improved Search Engine Optimization (SEO)

Customizing your LinkedIn URL can also improve your search engine optimization (SEO) efforts. When you customize your URL with relevant keywords, such as your industry or area of expertise, it increases the chances of your profile appearing in search engine results. This can be particularly beneficial if you’re actively job searching or looking to attract potential clients or collaborators.

3. Increased Profile Visibility

Another advantage of having a personalized LinkedIn URL is increased profile visibility. When you share your LinkedIn profile link with others, it’s more likely to be clicked on and visited if it contains a customized URL. People are more inclined to click on a link that appears professional and personalized, rather than a generic URL with random numbers and letters.

4. Easy to Share

A customized LinkedIn URL is also easier to share. Whether you’re including your LinkedIn profile on your resume, business card, or other professional materials, a personalized URL looks cleaner and more professional. It’s also easier for others to remember and type into their web browser, increasing the likelihood of them visiting your profile.

How to Customize Your LinkedIn URL

Now that you understand the benefits of having a personalized LinkedIn URL on the app, let’s walk through the steps to customize your URL:

Step 1: Access Your Profile

To customize your LinkedIn URL, start by accessing your profile. Open the LinkedIn app on your smartphone or visit the LinkedIn website on your computer and sign in to your account.

Step 2: Edit Your Profile

Once you’re on your LinkedIn homepage, navigate to your profile by clicking on the “Me” icon at the top of the page. Then, select “View Profile” from the dropdown menu. On the mobile app, tap on your profile picture to access your profile.

Step 3: Edit Your Public Profile & URL

On your profile page, locate the “Edit public profile & URL” button. On the desktop version, it’s usually found on the right-hand side of the page. On the mobile app, it’s located towards the top of the page. Click or tap on this button to proceed.

Step 4: Customize Your URL

After clicking on the “Edit public profile & URL” button, you’ll be directed to a new page where you can customize your LinkedIn URL. Look for the section titled “Edit URL” or “Customize your public profile URL.” Click or tap on this section to begin customizing.

Step 5: Enter Your Desired URL

In the “Edit URL” section, you’ll find a text box where you can enter your desired LinkedIn URL. Keep in mind that your URL can only contain letters, numbers, and hyphens. Avoid using spaces or special characters. Type in your desired URL and click or tap on the “Save” or “Apply” button to save your changes.

Best Practices for Customizing Your LinkedIn URL

Now that you know how to customize your LinkedIn URL, let’s explore some best practices to ensure you make the most of this feature:

1. Use Your Name

When customizing your LinkedIn URL, it’s best to use your name or a variation of it. This makes it easier for others to identify you and ensures consistency across your online presence. For example, if your name is John Smith, try to secure a LinkedIn URL like or

2. Make It Professional

While it’s important to personalize your LinkedIn URL, it’s equally crucial to keep it professional. Avoid using nicknames, abbreviations, or anything that may not reflect your professional brand. Remember, your LinkedIn profile is a representation of your skills and experience, so your URL should align with this image.

3. Keep It Short and Simple

Short and simple URLs are easier to remember and share. Try to keep your LinkedIn URL concise by using only your first and last name or a combination of your initials and last name. Avoid adding unnecessary numbers or hyphens that can make your URL appear cluttered.

4. Update Your Other Online Platforms

Once you’ve customized your LinkedIn URL, be sure to update your other online platforms, such as your personal website, blog, or other social media profiles. This ensures consistency across all your online presence and makes it easier for others to find and connect with you.


Customizing your LinkedIn URL is a simple yet powerful way to optimize your profile and enhance your personal brand. By following the steps outlined in this article, you can create a professional and memorable LinkedIn URL that sets you apart from the competition. Remember to keep it simple, professional, and aligned with your personal brand. Happy customizing!

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