The benefits of having a LinkedIn URL that reflects your industry or profession


26 Sep 2023  •   4 minutes read

Author: Admin

The Power of a Customized LinkedIn URL for Your Professional Brand

LinkedIn has become the go-to platform for professionals to showcase their skills, connect with industry peers, and find new career opportunities. With over 740 million members worldwide, having a strong and professional presence on LinkedIn is essential for anyone looking to advance their career.

One often overlooked aspect of building a strong LinkedIn profile is the customization of your LinkedIn URL. Your LinkedIn URL is the web address that leads to your profile, and having a URL that reflects your industry or profession can have several benefits. In this article, we will explore the advantages of having a customized LinkedIn URL and how you can optimize it for maximum impact.

What is a LinkedIn URL?

Before we delve into the benefits of a customized LinkedIn URL, let’s first understand what a LinkedIn URL is. Your LinkedIn URL is a unique web address that leads directly to your LinkedIn profile. It typically consists of the LinkedIn domain followed by a series of numbers and letters.

For example, a standard LinkedIn URL might look something like this: This URL is automatically generated by LinkedIn when you create your account, and it may not be the most ideal representation of your professional brand.

Why Customize Your LinkedIn URL?

Now that we know what a LinkedIn URL is, let’s explore why customizing it can be beneficial for your professional brand:

1. Enhanced Professionalism

A customized LinkedIn URL adds a touch of professionalism to your profile. Instead of a long and random string of characters, a customized URL allows you to have a clean and concise web address that reflects your name, industry, or profession.

For example, if your name is John Doe and you work in marketing, you could have a LinkedIn URL like this: This not only looks more professional but also makes it easier for others to remember and find your profile.

2. Improved Branding

Your LinkedIn profile is an extension of your personal brand. By customizing your LinkedIn URL, you can align it with your brand identity and make a lasting impression on anyone who visits your profile.

For example, if you are a graphic designer, you could have a LinkedIn URL like this: This instantly communicates your profession and helps you stand out from the crowd.

3. Increased Search Engine Visibility

Having a customized LinkedIn URL can also improve your visibility in search engines. When someone searches for your name or profession on Google or other search engines, your LinkedIn profile is likely to appear among the top results.

By customizing your LinkedIn URL with relevant keywords, you can increase the chances of your profile appearing in search engine results. This can be especially beneficial if you are actively job hunting or looking to attract clients or business opportunities.

How to Customize Your LinkedIn URL

Now that you understand the benefits of customizing your LinkedIn URL, let’s explore how you can go about doing it:

1. Accessing the LinkedIn URL Settings

To customize your LinkedIn URL, you first need to access the URL settings. Here’s how:

  1. Log in to your LinkedIn account.
  2. Click on “Me” in the top navigation bar to access your profile.
  3. On your profile page, click on the “Edit public profile & URL” button.
  4. In the right-hand column, under “Edit your custom URL,” click on the pencil icon.

2. Choosing Your Custom LinkedIn URL

Once you are in the URL settings, you can choose your custom LinkedIn URL. Here are a few tips to consider:

  • Keep it professional: Choose a URL that reflects your profession or industry. Avoid using nicknames or irrelevant terms.
  • Keep it concise: Aim for a URL that is short and easy to remember. Long URLs can be difficult to share and may not fit on business cards or resumes.
  • Avoid special characters: Stick to alphanumeric characters (letters and numbers) in your URL. Special characters can cause issues and make it harder for others to access your profile.
  • Check availability: Before finalizing your custom URL, make sure it is available. LinkedIn will let you know if the URL you want is already taken or if it violates their terms and conditions.

3. Saving Your Custom LinkedIn URL

Once you have chosen your custom LinkedIn URL, click on the “Save” button to finalize the changes. LinkedIn will now update your profile URL, and you can start using your new customized URL right away.

Best Practices for Optimizing Your LinkedIn URL

Now that you have customized your LinkedIn URL, here are some best practices to optimize its impact:

1. Share it on your resume and business cards

Your customized LinkedIn URL is a powerful asset that can enhance your professional brand. Make sure to include it on your resume, business cards, and any other professional materials you distribute.

By sharing your LinkedIn URL, you make it easy for potential employers, clients, or collaborators to find your profile and learn more about your skills and experience.

2. Use it in your email signature

Adding your customized LinkedIn URL to your email signature is another effective way to promote your professional brand. Whenever you send an email, the recipient can click on your LinkedIn URL to visit your profile and connect with you.

By including your LinkedIn URL in your email signature, you create more opportunities for networking and collaboration.

3. Incorporate it into your social media profiles

If you have accounts on other social media platforms, such as Twitter or Instagram, consider adding your customized LinkedIn URL to your bio or profile. This allows your followers and connections on those platforms to easily find and connect with you on LinkedIn.

By cross-linking your social media profiles, you create a cohesive online presence and make it easier for others to engage with your professional brand.

4. Regularly update your LinkedIn profile

Customizing your LinkedIn URL is just the first step in optimizing your professional brand on the platform. To make the most of your LinkedIn profile, it is essential to regularly update it with relevant information and engage with your network.

By sharing industry insights, participating in discussions, and showcasing your expertise, you can attract more visibility and opportunities on LinkedIn.


A customized LinkedIn URL is a powerful tool for enhancing your professional brand and increasing your visibility on the platform. By choosing a URL that reflects your industry or profession, you can convey professionalism, improve branding, and boost your search engine visibility.

Remember to follow the best practices outlined in this article and regularly update your LinkedIn profile to make the most of your customized URL. By incorporating your LinkedIn URL into your resume, business cards, email signature, and social media profiles, you can maximize your networking opportunities and attract new career opportunities.

So, take a few minutes today to customize your LinkedIn URL and unlock the full potential of your professional brand on LinkedIn. Happy networking!

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