The benefits of having a personalized LinkedIn profile URL


26 Sep 2023  •   4 minutes read

Author: Admin

The Power of Personalizing Your LinkedIn Profile URL

LinkedIn has become the go-to platform for professionals looking to connect, network, and advance their careers. With over 700 million members worldwide, it is essential to make your LinkedIn profile stand out from the crowd. One way to do this is by personalizing your LinkedIn profile URL. In this article, we will explore the benefits of having a personalized LinkedIn profile URL and provide step-by-step instructions on how to create one.

What is a Personalized LinkedIn Profile URL?

A personalized LinkedIn profile URL is a unique web address that directs people to your LinkedIn profile. By default, LinkedIn assigns a random combination of letters and numbers as your profile URL. However, you have the option to customize it to include your name or a variation of it. For example, instead of having a URL like “,” you can have “”

The Benefits of Personalizing Your LinkedIn Profile URL

There are several benefits to personalizing your LinkedIn profile URL:

1. Enhanced Professional Branding

Having a personalized LinkedIn profile URL allows you to create a stronger professional brand. It gives you a distinct identity and makes it easier for others to find you online. When you include your name in your profile URL, it becomes a part of your personal brand and helps you establish yourself as an expert in your field.

2. Easy Sharing

A personalized LinkedIn profile URL is easier to share with others. Whether you’re networking at an event, sending an email, or including it on your resume, having a clean and concise URL makes it simple for people to visit your profile. You can easily include it in your email signature, social media profiles, or business cards.

3. Improved Search Engine Optimization (SEO)

Personalizing your LinkedIn profile URL can also improve your visibility in search engine results. When someone searches for your name on Google or any other search engine, your LinkedIn profile is likely to appear among the top results. Having a personalized URL that matches your name increases the chances of your profile ranking higher in search results.

4. Professionalism and Credibility

A personalized LinkedIn profile URL adds a touch of professionalism and credibility to your online presence. It shows that you are serious about your professional brand and that you take the time to customize your profile. It also makes it easier for potential employers, clients, or colleagues to remember and refer others to your profile.

How to Create a Personalized LinkedIn Profile URL

Now that you understand the benefits of having a personalized LinkedIn profile URL, let’s walk through the process of creating one:

Step 1: Log in to Your LinkedIn Account

The first step is to log in to your LinkedIn account. If you don’t have an account yet, you will need to create one.

Step 2: Go to Your Profile

Once you are logged in, click on your profile picture on the top navigation bar to go to your profile.

Step 3: Edit Your Public Profile & URL

On your profile page, click on the “Edit public profile & URL” button, which is located on the right-hand side of your profile picture.

Step 4: Customize Your URL

Under the “Edit URL” section, you will see your current LinkedIn profile URL. Click on the pencil icon next to it to customize your URL.

Step 5: Choose Your Custom URL

Enter your desired custom URL in the text box. Ideally, you should use your full name or a variation of it. Avoid using numbers or special characters as it can make your URL harder to remember and share.

Step 6: Save Your Changes

Once you have entered your custom URL, click on the “Save” button to save your changes. LinkedIn will check if the URL is available, and if it is, your personalized LinkedIn profile URL will be updated.

Best Practices for Personalizing Your LinkedIn Profile URL

When personalizing your LinkedIn profile URL, keep the following best practices in mind:

1. Use Your Full Name

Using your full name in your LinkedIn profile URL is the best option. It ensures that your URL is unique and easy to remember. If your name is common, you can consider adding your middle name or initial to differentiate it.

2. Avoid Numbers and Special Characters

Avoid using numbers or special characters in your LinkedIn profile URL. They can make your URL longer and harder to remember. Stick to letters and hyphens if necessary.

3. Shorten Your URL

Try to keep your LinkedIn profile URL as short as possible. Short URLs are easier to share and remember. If your name is long, consider using an abbreviation or initials.

4. Update Your Other Online Profiles

Once you have personalized your LinkedIn profile URL, make sure to update your other online profiles, such as your personal website, blog, or social media profiles, to reflect the change. This ensures consistency and makes it easier for people to find you across different platforms.

In Conclusion

Personalizing your LinkedIn profile URL is a simple yet effective way to enhance your professional branding, improve search engine visibility, and make it easier for others to find and connect with you. By following the step-by-step instructions provided in this article, you can create a personalized LinkedIn profile URL that reflects your personal brand and sets you apart from the competition.

Remember, a personalized LinkedIn profile URL is just one aspect of creating a strong and compelling LinkedIn profile. Make sure to optimize other sections of your profile, such as your profile summary, headline, experience, and skills, to maximize your chances of attracting opportunities and building a strong professional network.

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