The benefits of having a short and concise LinkedIn page URL

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26 Sep 2023  •   4 minutes read

Author: Admin

Introduction

In today’s digital age, having a strong online presence is crucial for professional success. One of the most important platforms for professionals to showcase their skills and experience is LinkedIn. With over 700 million users worldwide, LinkedIn offers a unique opportunity to connect with industry professionals, network, and find new career opportunities. However, many LinkedIn users overlook the importance of their LinkedIn page URL. In this article, we will explore the benefits of having a short and concise LinkedIn page URL and provide tips on how to optimize and customize your LinkedIn URL for maximum impact.

What is a LinkedIn URL?

Before we dive into the benefits of a short and concise LinkedIn URL, let’s first understand what a LinkedIn URL is. Your LinkedIn URL is the unique web address that directs people to your LinkedIn profile. It typically includes your name and some random numbers or characters. For example, a typical LinkedIn URL might look something like this:

https://www.linkedin.com/in/john-doe-123456789

This URL is long, difficult to remember, and lacks personalization. Fortunately, LinkedIn allows users to customize their LinkedIn URL, making it shorter, more memorable, and reflective of their personal brand. Let’s explore the benefits of a short and concise LinkedIn URL.

The Benefits of a Short and Concise LinkedIn URL

A short and concise LinkedIn URL offers several advantages over a long and generic one. Let’s take a look at some of the key benefits:

1. Easy to Share

A short and concise LinkedIn URL is much easier to share with others. Whether you’re networking at an event, including it on your business card, or sending it via email, a shorter URL is more memorable and professional. It allows people to quickly access your LinkedIn profile without the hassle of typing a long and complex URL.

2. Professional Branding

By customizing your LinkedIn URL, you have the opportunity to align it with your personal brand. Instead of a generic URL with random numbers, you can include your name or a variation of it in your LinkedIn URL. This helps strengthen your professional branding and makes it easier for others to recognize and remember you.

3. Enhanced Search Engine Optimization (SEO)

Having a short and concise LinkedIn URL can also benefit your search engine optimization (SEO) efforts. When someone searches for your name on search engines like Google, your LinkedIn profile is likely to appear among the top search results. A shorter and more personalized URL can help improve your visibility in search engine rankings, making it easier for others to find and connect with you.

4. Better User Experience

A long and complicated LinkedIn URL can be off-putting to potential connections or employers. It may give the impression that you are not tech-savvy or that you haven’t taken the time to optimize your LinkedIn profile. On the other hand, a short and concise LinkedIn URL demonstrates professionalism and attention to detail, leading to a better user experience for those who visit your profile.

How to Customize Your LinkedIn URL

Now that you understand the benefits of a short and concise LinkedIn URL, let’s explore how you can customize yours. Follow these steps to optimize your LinkedIn URL:

1. Access Your LinkedIn Profile

To customize your LinkedIn URL, you must first access your LinkedIn profile. Log in to your LinkedIn account and navigate to your profile page. You can do this by clicking on “Me” in the top navigation bar and selecting “View profile” from the dropdown menu.

2. Edit Your Public Profile & URL

On your profile page, click on the “Edit public profile & URL” button, located on the right-hand side of the page. This will take you to the page where you can customize your LinkedIn URL.

3. Customize Your URL

Under the “Edit URL” section, you will see your current LinkedIn URL. Click on the pencil icon next to it to edit your URL. You can then enter your desired URL, which should ideally be your full name or a variation of it. LinkedIn will automatically check if the URL is available. If it’s not, you may need to try different variations until you find an available URL.

4. Save Your Changes

Once you have entered your desired URL and it is available, click on the “Save” button to save your changes. Congratulations! You now have a customized LinkedIn URL that reflects your personal brand and is easy to share.

Best Practices for LinkedIn URL Customization

While customizing your LinkedIn URL, it’s important to keep in mind a few best practices:

1. Use Your Full Name

Whenever possible, try to use your full name in your LinkedIn URL. This makes it easier for others to find and connect with you. If your name is common and your desired URL is not available, consider adding your middle name or initial, a professional title, or a relevant keyword to differentiate your URL.

2. Keep It Simple

Avoid using unnecessary characters, numbers, or special characters in your LinkedIn URL. Stick to letters and hyphens if needed. A simple and clean URL is easier to remember and looks more professional.

3. Be Consistent

Try to use the same LinkedIn URL across all your professional platforms, including your resume, business cards, and other social media profiles. Consistency helps strengthen your personal brand and makes it easier for others to find and connect with you.

4. Update Your LinkedIn Public Profile Settings

After customizing your LinkedIn URL, make sure your public profile settings are updated. Go to your LinkedIn privacy settings and ensure that your public profile is visible to others. This allows people who are not connected with you to view your profile and contact you if needed.

Conclusion

A short and concise LinkedIn URL can have a significant impact on your professional online presence. By customizing your LinkedIn URL, you can enhance your personal brand, improve your search engine visibility, and provide a better user experience for those who visit your profile. Take the time to optimize your LinkedIn URL and make it memorable and professional. It’s a small change that can yield big results in your professional journey.

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