The benefits of having a short and memorable LinkedIn URL

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26 Sep 2023  •   5 minutes read

Author: Admin

The Power of a Short and Memorable LinkedIn URL

When it comes to networking and building your personal brand online, LinkedIn is the platform to be on. With over 740 million members worldwide, LinkedIn is the go-to social network for professionals looking to connect with others in their industry, showcase their skills and experience, and discover new career opportunities. One important aspect of your LinkedIn profile that often gets overlooked is your LinkedIn URL.

What is a LinkedIn URL?

A LinkedIn URL is the web address that leads to your LinkedIn profile. By default, your LinkedIn URL includes a combination of numbers and letters that may not be easily memorable or professional-looking. For example, a typical LinkedIn URL may look like this: www.linkedin.com/in/123456789.

The Benefits of a Short and Memorable LinkedIn URL

Having a short and memorable LinkedIn URL can have several benefits for your personal brand and online presence:

1. Easy to Share

A short and memorable LinkedIn URL is much easier to share with others. Whether you’re networking at an event, including it on your business card, or sharing it in an email signature, a concise URL is much more user-friendly and professional. It’s also easier for others to remember and type into their web browser, increasing the chances of them visiting your profile.

2. Professional Appearance

A customized LinkedIn URL that incorporates your name or a variation of it looks more professional than a long string of random characters. It gives the impression that you are serious about your personal brand and have taken the time to optimize your LinkedIn profile. This can make a positive first impression on potential employers, clients, and colleagues.

3. Enhances SEO

Search engine optimization (SEO) is crucial for increasing your online visibility and ensuring that your LinkedIn profile appears in relevant search results. Having a short and keyword-rich LinkedIn URL can improve your chances of ranking higher in search engine results pages (SERPs) when someone searches for your name or industry keywords. This can lead to more profile views and potential opportunities.

4. Builds Trust and Credibility

A personalized LinkedIn URL shows that you are actively using and maintaining your LinkedIn profile. It adds credibility to your personal brand and demonstrates that you are committed to building your professional network. It also makes it easier for others to verify your identity and connect with you online, increasing the trust factor.

How to Customize Your LinkedIn URL

Now that you understand the benefits of a short and memorable LinkedIn URL, let’s explore how you can customize your own:

1. Edit Your Public Profile Settings

The first step is to access your LinkedIn account and navigate to your profile settings. Look for the “Edit public profile & URL” option, which is usually located in the top right corner of your profile page. Click on it to access the public profile settings.

2. Customize Your URL

Once you’re in the public profile settings, you’ll see a section titled “Edit your custom URL.” Here, you can enter your desired LinkedIn URL. Ideally, you should use your full name or a variation of it. If your name is already taken, consider adding your middle initial, professional title, or industry keyword to make it unique.

3. Check Availability

After entering your desired LinkedIn URL, click on the “Check availability” button to see if it’s already taken by someone else. If it’s available, you’re good to go. If not, LinkedIn will suggest alternative options or variations of your name that are still available. Choose the one that best represents your personal brand.

4. Save Your Changes

Once you’ve selected a custom LinkedIn URL that is available and represents your personal brand, click on the “Save” or “Apply” button to save your changes. Your new LinkedIn URL will be immediately active and accessible to others.

Where to Use Your LinkedIn URL

Now that you have a short and memorable LinkedIn URL, it’s important to make the most out of it. Here are some key places where you can use and showcase your LinkedIn URL:

1. Resume and CV

Include your LinkedIn URL on your resume and CV to provide potential employers with easy access to your professional profile. It shows that you are tech-savvy and proactive in managing your online presence. Place it strategically at the top of your resume or in the contact information section.

2. Email Signature

Add your LinkedIn URL to your email signature to make it effortless for recipients to connect with you on LinkedIn. It serves as a clickable link that can direct them straight to your profile. Many email clients allow you to customize your signature, so take advantage of this feature to enhance your professional branding.

3. Business Cards

Incorporate your LinkedIn URL on your business cards to encourage others to connect with you professionally. A short and memorable LinkedIn URL is much easier to type into a web browser than a long, complicated one. Consider using a QR code that links directly to your LinkedIn profile for added convenience.

4. Social Media Profiles

Include your LinkedIn URL in the bio or about sections of your other social media profiles, such as Twitter, Instagram, or Facebook. Cross-promoting your LinkedIn profile on different platforms can help you attract a wider audience and increase your professional network.

Optimizing Your LinkedIn URL

Now that you have a customized LinkedIn URL, there are a few additional tips to optimize it for maximum impact:

1. Use Keywords

Integrate relevant keywords into your LinkedIn URL to improve your chances of ranking higher in search engine results. Think about the keywords that best describe your industry, skills, and experience, and try to incorporate them naturally into your URL.

2. Keep it Consistent

Consistency is key when it comes to personal branding. Make sure your LinkedIn URL matches or closely resembles your other online profiles, such as your personal website or blog. This creates a cohesive online presence and makes it easier for others to find and connect with you.

3. Update as Needed

Your LinkedIn URL is not set in stone. If you change your name, professional title, or want to rebrand yourself, you can update your LinkedIn URL accordingly. Simply follow the same steps mentioned earlier to customize your URL with the new information.

Conclusion

A short and memorable LinkedIn URL can make a significant difference in your online presence and personal branding efforts. It’s worth taking the time to customize your LinkedIn URL and ensure that it accurately represents your professional identity. By following the steps outlined in this article, you can create a LinkedIn URL that is easy to share, looks professional, enhances SEO, and boosts your credibility. So, what are you waiting for? Go ahead and customize your LinkedIn URL today!

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