The benefits of having a unique LinkedIn URL

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26 Sep 2023  •   4 minutes read

Author: Admin

The Power of a Unique LinkedIn URL

In today’s digital age, having a strong online presence is crucial for professional success. One platform that stands out for professionals and job seekers is LinkedIn. With over 500 million users, LinkedIn is the go-to social networking site for professionals and businesses around the world.

When it comes to creating your LinkedIn profile, one important aspect to consider is your LinkedIn URL. A URL, or Uniform Resource Locator, is the web address that directs users to your profile. By default, LinkedIn assigns a random combination of letters and numbers as your URL, but did you know that you can customize it to be more unique and memorable?

Why is a Unique LinkedIn URL Important?

A unique LinkedIn URL can bring several benefits to your professional profile. Here are a few reasons why you should consider customizing your LinkedIn URL:

1. Personal Branding

Your LinkedIn profile serves as your online resume and personal brand. A unique LinkedIn URL that includes your name can help reinforce your personal brand and make it easier for others to find and remember your profile. It adds a level of professionalism and credibility to your online presence, especially when you share it on business cards, resumes, and other professional materials.

2. Improved Search Engine Optimization (SEO)

Having a customized LinkedIn URL can also boost your visibility in search engine results. Search engines like Google consider the words in your URL when determining the relevance of a page. By including your name or relevant keywords in your LinkedIn URL, you increase the chances of appearing higher in search results when someone searches for your name or industry.

3. Easy to Share and Remember

A unique LinkedIn URL is much easier to share and remember compared to a random combination of letters and numbers. When networking or applying for jobs, you can simply tell someone your personalized LinkedIn URL, and they can easily find and connect with you. It eliminates the need for them to search for your name or navigate through multiple profiles with similar names.

How to Get a Custom LinkedIn URL

Now that you understand the benefits of having a unique LinkedIn URL, let’s explore how you can customize it for your profile. Follow these steps to get your own custom LinkedIn URL:

1. Go to Your LinkedIn Profile

To get started, log in to your LinkedIn account and navigate to your profile. You can do this by clicking on “Me” in the top navigation bar and selecting “View profile” from the dropdown menu.

2. Click on “Edit Public Profile & URL”

On your profile page, look for the “Edit public profile & URL” button. It is usually located on the right-hand side, below your profile picture and headline. Click on this button to access your public profile settings.

3. Customize Your URL

Once you are on the public profile settings page, you will see a section titled “Edit your custom URL.” Here, you can enter the desired custom URL for your profile. Keep in mind that your custom URL must be unique and can only contain alphanumeric characters (letters and numbers) and hyphens.

4. Save Your Changes

After entering your desired custom URL, click on the “Save” button to save your changes. LinkedIn will check the availability of the URL and notify you if it’s already taken. If that happens, try different variations of your name or consider adding your middle initial or industry-related keywords to make it unique.

How to Change Your LinkedIn URL

If you already have a custom LinkedIn URL but want to change it, follow these steps:

1. Access Your Public Profile Settings

Start by accessing your public profile settings by clicking on “Me” in the top navigation bar and selecting “View profile” from the dropdown menu.

2. Click on “Edit Public Profile & URL”

On your profile page, locate the “Edit public profile & URL” button and click on it to access your public profile settings.

3. Edit Your Custom URL

Scroll down to the “Edit your custom URL” section and make the desired changes to your custom URL. Remember to make it unique and follow the alphanumeric character and hyphen restrictions.

4. Save the Changes

Once you have made the necessary changes, click on the “Save” button to save your new LinkedIn URL. LinkedIn will check the availability of the URL and let you know if it’s already taken.

Where to Find Your LinkedIn URL on the App

If you prefer using the LinkedIn mobile app, here’s how you can find your LinkedIn URL:

1. Open the LinkedIn App

Launch the LinkedIn app on your smartphone or tablet. If you haven’t already, log in to your LinkedIn account.

2. Go to Your Profile

Tap on the “Profile” icon at the bottom of the screen to access your LinkedIn profile.

3. Tap on the Three Dots

In the top right corner of your profile, you will see three dots. Tap on these dots to access the menu options.

4. Select “Copy Profile Link”

From the menu options, select “Copy profile link.” This will copy your LinkedIn URL to your device’s clipboard, allowing you to paste it wherever you need.

LinkedIn URL Best Practices

Now that you know how to customize your LinkedIn URL, here are some best practices to keep in mind:

1. Use Your Name

When customizing your LinkedIn URL, try to include your name in some form. This helps with personal branding and makes it easier for people to find and remember your profile.

2. Keep It Simple and Professional

Avoid using complicated or unprofessional words or phrases in your LinkedIn URL. Keep it simple, clean, and relevant to your professional identity.

3. Avoid Generic Terms

Avoid using generic terms like “professional” or “expert” in your LinkedIn URL. Instead, focus on specific keywords related to your industry or area of expertise.

4. Update Your Other Profiles

Once you have customized your LinkedIn URL, make sure to update your other online profiles, such as your resume, business cards, website, and other social media accounts. Consistency across all platforms strengthens your personal brand and makes it easier for others to connect with you.

Conclusion

A unique LinkedIn URL is a powerful tool for personal branding, search engine optimization, and networking. By customizing your LinkedIn URL, you can enhance your online presence, improve your visibility in search results, and make it easier for others to find and connect with you. Take the time to create a customized LinkedIn URL that reflects your professional identity and reap the benefits it brings to your career.

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