The benefits of including a call-to-action on your business card to drive LinkedIn profile visits
The Power of a Call-to-Action on Your Business Card to Drive LinkedIn Profile Visits
LinkedIn has become the go-to platform for professionals to connect, network, and showcase their skills and experience. With over 756 million users worldwide, it’s essential to have a strong presence on LinkedIn to stand out from the crowd. One effective way to drive more profile visits and engagement is by including a call-to-action on your business card. In this article, we will explore the benefits of adding a call-to-action to your business card and how you can optimize your LinkedIn URL for better visibility.
Why Include a Call-to-Action on Your Business Card?
Your business card is a tangible representation of your personal brand. It’s an opportunity to make a lasting impression on potential clients, employers, or business partners. By including a call-to-action on your business card, you can direct people to your LinkedIn profile and encourage them to connect with you.
A call-to-action can be as simple as adding a line of text that says, “Connect with me on LinkedIn” along with your LinkedIn URL. This small addition can have a significant impact on your networking efforts. Here are some benefits of including a call-to-action on your business card:
1. Increased Profile Visits
By explicitly asking people to connect with you on LinkedIn, you are more likely to receive profile visits from individuals you meet at networking events, conferences, or even during casual encounters. When someone sees a call-to-action on your business card, they are more inclined to take action and visit your LinkedIn profile.
Having a high number of profile visits not only boosts your visibility on the platform but also increases the chances of receiving connection requests and potential business opportunities.
2. Enhanced Networking Opportunities
LinkedIn is all about building professional connections and expanding your network. By including a call-to-action on your business card, you are actively inviting people to connect with you on LinkedIn, opening up opportunities for meaningful professional relationships.
When someone connects with you on LinkedIn, you gain access to their network as well. This allows you to expand your reach and connect with individuals who may be valuable contacts in your industry or field of expertise.
3. Showcasing Your Professionalism
Adding a call-to-action on your business card demonstrates your professionalism and your commitment to leveraging digital platforms for networking. It shows that you are up-to-date with current trends and understand the importance of building an online presence.
By actively promoting your LinkedIn profile, you are positioning yourself as a professional who takes their career seriously and is willing to go the extra mile to connect with others in their industry.
4. Creating a Memorable Impression
While traditional business cards are still relevant, adding a call-to-action on your card can make it stand out from the rest. It adds an interactive element to your business card and gives recipients a clear next step to take after receiving it.
When someone receives a business card with a call-to-action, they are more likely to remember you and your conversation. It creates a sense of engagement and encourages them to take action, whether it’s connecting on LinkedIn or exploring your profile further.
How to Customize Your LinkedIn URL
In addition to including a call-to-action on your business card, customizing your LinkedIn URL can further enhance your profile’s visibility and make it easier for others to find you. Here’s how you can customize your LinkedIn URL:
1. Find Your LinkedIn URL
Before you can customize your LinkedIn URL, you need to know what your current URL is. Here’s how you can find it:
1. Log in to your LinkedIn account.
2. Click on “Me” in the top navigation bar.
3. Select “View profile” from the dropdown menu.
4. On your profile page, look for the section with your profile picture, headline, and contact information.
5. Under your contact information, you will see your current LinkedIn URL.
2. Edit Your LinkedIn URL
Once you have located your LinkedIn URL, you can edit it to create a customized URL. Follow these steps:
1. On your profile page, click on the “Edit public profile & URL” button, which is located to the right of your profile picture.
2. Under the “Edit URL” section on the right side of the page, you will see your current URL.
3. Click on the pencil icon next to your URL to edit it.
4. Type in your desired URL, keeping in mind that it should be professional and easy to remember.
5. Click the “Save” button to save your changes.
3. Share Your LinkedIn URL
Once you have customized your LinkedIn URL, it’s time to share it with others. Here are a few ways you can do this:
1. Add it to your business card: Include your customized LinkedIn URL along with a call-to-action on your business card to encourage people to visit your profile.
2. Include it in your email signature: Add your LinkedIn URL to your email signature to make it easy for recipients to find and connect with you.
3. Share it on social media: Post your LinkedIn URL on your other social media platforms, such as Twitter or Facebook, to let your followers know where they can find your professional profile.
Optimizing Your LinkedIn URL for Better Visibility
Now that you have customized your LinkedIn URL, it’s important to optimize it for better visibility. Here are some tips:
1. Use Relevant Keywords
Include relevant keywords in your LinkedIn URL to improve your profile’s searchability. Think about the skills, job titles, or industry-specific terms that are relevant to your profession and incorporate them into your URL.
For example, if you are a marketing professional, you can include keywords such as “marketing,” “digital marketing,” or “marketing specialist” in your URL.
2. Keep it Simple and Professional
When customizing your LinkedIn URL, keep it simple and professional. Avoid using unnecessary characters, numbers, or special symbols that may make it difficult for others to remember or type.
Stick to your name or a variation of your name that is easy to spell and remember. This will make it easier for others to find and connect with you.
3. Update it Regularly
As your career evolves and you gain new skills or change job titles, it’s important to update your LinkedIn URL accordingly. By keeping your URL up to date, you ensure that it accurately reflects your current professional profile.
Updating your LinkedIn URL regularly also signals to others that you are an active and engaged professional who is committed to their career growth.
Adding a call-to-action on your business card can be a powerful tool to drive LinkedIn profile visits and enhance your networking efforts. By customizing your LinkedIn URL and optimizing it for better visibility, you can make it easier for others to find and connect with you.
Remember to include a clear and concise call-to-action on your business card, along with your customized LinkedIn URL. This small addition can make a big difference in increasing your profile visits and expanding your professional network.
So, the next time you print new business cards, don’t forget to include a call-to-action and your LinkedIn URL. You’ll be amazed at the impact it can have on your LinkedIn presence and overall professional success.